Internet and network marketer must understand the basics of SEO to ensure that content and website promotion reaches search engines like Google and Yahoo. When you have a better understanding of how search engines work, you'll know what you have to do to get your articles, blog posts, videos, etc., to rank high on Google.


The first thing you should know and be concerned about are keywords. Google will rank a website based on what they scan when the site is visited. For instance, if they see a site that has the keyword "lose weight for good" throughout the content on the site, Google will then put that website on the search engines for that specific keyword.  This way, people who are searching for information on that topic will be able to find what they need. Remember, Google operates for visitors to find what they need.


Now if you have keywords all throughout your site, you will still need off-page optimization with backlinks to get the high rankings. Backlinks will get your site noticed and bring in lots of traffic which is what you want. The popularity of your site is crucial to the internet and your business. Having other websites linking back to your site is a huge plus. Websites that are robust with authority will have Google going crazy. In order for you to gain this popularity that Google loves so much, you have to have links on other sites to link back to your site. If you publish an article or guest post on another blog, leave your URL in your bio. You can even do this when you make comments in places like

Yahoo Answers, forums, blog posts, videos, etc. There are many ways you can do this on different networks. Also, making sure your page is optimized for search engines is a great idea. You absolutely do not want to leave this on-page optimization out.   This is when you include your web page title, meta description, and meta keywords. Make sure these are targeted keywords or key phrases.   


Since you have an idea of how SEO workds, you can now start to improve your website to work toward high rankings on search engines. Be consisent in learning how to use SEO in your marketing efforts.

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