Who are you? The Woman Entrepreneur and personal branding

Who are you? Do your clients, customers recognize who you are? Would prospects recognize who you are and become immediately attracted to you? Or would theyturn away because there's nothing for them to identify with.If you answered no or I don't know to the above it's time that you learnedmore about personal branding.Think about Johnson and Johnson, Pepsi,Joyce Meyer, Kelloggs they are all branded and all you have to do is say the word and people know exactly what you are talking about. Some more than others, however, there is branding involved.So you may be asking how do I begin building my personal brand?Personal branding is the process whereby people and their careers aremarked as brands. It has been noted that while previous self-helpmanagement techniques were about self-improvement, the personal brandingconcept suggests instead that success comes from self packaging. The termis thought to have been first used and discussed in an 1997 articleby Tom Peters,Your brand is how people think about you. Learning more about you,self discovery and assessment is key in beginning the process ofpersonal branding. This process also involves developing your vision,what makes you unique and how you can help others.Your vision is like a compass a guiding light. It helps us to stay focusedon our goals and plans in life.When taking on the endeavor to build your brand keep the following in mind....It's important to consider how you communicate visually, verbally andin writing. If you don't know you're actually branding yourself in yourblogging.You also make it easier to develop your marketing plan when you build yourpersonal brand.What makes you different or unique?How would you say people describe you or better yet how do you describe yourself?Do you know who your target market or audience is?Some may consider this your niche. So very important and no it doesn'tcut off your reach in essence it expands it because instead of grasping for strawsyou know where to put your focus.It's also key to discover your why. Why do you do what you do?What motivates you?What sets you apart?Do you have a creative angle to what you do?If you want to accelerate the process towards your empowering successit's important to start developing your personal brand.Who are you? Start taking notes and write down your values, what you'dlike to do in life, how you'd like to be seen, what sets you apart and thenuse some of this to develop your vision statement andyou'll be on your way to a definite brand of YOU inc.If you'd like more information on discovering your authentic self andgetting started on your personal branding contact me or get connectedwith my Inner Circle.

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Note: this page contains paid content.

Note: this page contains paid content.