Every solo business owner has a set of processes or systems that either promote their business very well or contribute to the business’ demise. There are really 3 essential systems that any successful business owner needs in place in order to automate the things they repetitively do over and over again, while adequately supporting the brand. These systems form the structure of success because they are the ways in which you continuously reinvigorate your business for expansion and growth.What is a system?
For purposes of this article, we’re going to define a system as follows: a set of integrated, interdependent processes that can be replicated over and over again to produce similar results.This article is designed to explain the 3 critical brand support systems for real breakthrough in your business. These essential systems are key to ensuring your success and creating a structure on which your brand can thrive.
It all starts with the BRAND
Before we cover these systems, let’s talk about brand first. As a solopreneur in the “entrepreneurial renaissance” age – a coin termed by business coach, Marcia Bench, you will have to compete against many people who claim expertise in the same field as you. Regardless of their level of experience or visibility, the sheer numbers require that you carve out a way to stand apart from the crowd. Your brand must be distinctive, powerful and recognizable.The brand is the foundation of any effective marketing strategy. It is how people perceive you. The brand is YOU in a single owner business. If your brand is weak, the systems I will describe below will not operate to support your business. An analogy would be like building a new house, installing a beautiful kitchen, hardwood floors, and hiring a dynamic salesman to greet buyers at the door when the house has no walls yet.
The support systems we will talk about in this article will allow you to deliver great service, they will engage your customer base, and they will automate your delivery but only when you have taken the necessary steps to first put in place your brand strategy.
This means getting clear about what you do, the market you serve, and how you provide the service. Brand support is most connected to the latter – the “how”.
We will spend time outlining the 3 systems over the next group of articles in this series.
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About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems. Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their small businesses as power players in their market. Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.
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