But first things first. You need to establish contact with the media so they can determine whether or not you would be a good interview. It starts with the press release.
Here are some tips on getting started:
1. Know your audience.
Who are you trying to reach with your message? "Everyone" is NOT a good answer. You have to target a market: baby boomers, women, work-at-home moms, etc.
2. Why should the media care?
Why should the media person reading this release care? What makes your book, business or product different than the others?
3. Why should the public care?
Why would anyone be interested in what you're offering? Figure that out and make sure you spell it out in the press release. What may seem obvious to you may not be so obvious to the person reading your press release.
4. This isn't an ad.
Nothing is a bigger turnoff than press release writing that sounds like you've put together an advertisement. Reporters want news-worthy stories and ads are not generally newsworthy.
5. Send your release to the right people.
Make certain you send your press release to the right person. If you're mass distributing your release on the internet through a distribution company, choose your target category wisely. If you're sending out releases the old fashioned way, then it pays to send it to a person rather than a generic department or news organization. The best person to send it to is the Assignment Editor in the television newsroom.
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