media tips (2)
But first things first. You need to establish contact with the media so they can determine whether or not you would be a good interview. It starts with the press release.
Here are some tips on getting started:
1. Know your audience.
Who are you trying to reach with your message? "Everyone" is NOT a good answer. You have to target a market: baby boomers, women, work-at-home moms, etc.
2. Why should the media care?
Why should the media person reading this release care? What makes your book, business or product different than the others?
3. Why should the public care?
Why would anyone be interested in what you're offering? Figure that out and make sure you spell it out in the press release. What may seem obvious to you may not be so obvious to the person reading your press release.
4. This isn't an ad.
Nothing is a bigger turnoff than press release writing that sounds like you've put together an advertisement. Reporters want news-worthy stories and ads are not generally newsworthy.
5. Send your release to the right people.
Make certain you send your press release to the right person. If you're mass distributing your release on the internet through a distribution company, choose your target category wisely. If you're sending out releases the old fashioned way, then it pays to send it to a person rather than a generic department or news organization. The best person to send it to is the Assignment Editor in the television newsroom.
Reporters are always looking for stories to tell. While you may not be the lead story of the day, what you have to say could be a part of any newscast, provided it adds value.
If you want to have your :15 to :30 of fame with the media, here are some tips you should be aware of that will help create interest in your "news."
Does your business, product or service offer any of the following?
Topicality – Is this an issue of the day?
Relevance – Will this impact the public?
Human interest – Does the story touch an emotion or experience shared by all people? Entertainment value – Is the story funny, curious or will it stimulate imagination or passion?
Public Service: Will your story aid the community in some way?
Controversy – Does the story create debate?
If you have answered yes to any of the above, the next step is to create your press release and share it with the news decision makers.
