Did you know?
It costs 5 to 10 times more to find a new customer than it costs to retain an existing customer. This is why customer retention is so important. Equally important, however, is the need to attract new customers. Follow these four steps:
1) Get their attention!
Dramatize the biggest impact your products and services will have on their lives or business.
2) Keep their interest!
Do not bore your readers with lengthy prose. Talk about your product in short simple sentences.
3) Create desire!
Focus on the benefits rather than features. Benefits sell, features tell.
Use pictures or interesting descriptions.
4) Provide a compelling reason for why they should buy from you!
Sell them before your competitor does.
Ask For The Order!
For practical promotional marketing advice, you can read our blog or watch our video postcard. Marketing Minute is a new show I've developed to help my colleagues grow their business.
