desire (3)

Did you know?

It costs 5 to 10 times more to find a new customer than it costs to retain an existing customer. This is why customer retention is so important. Equally important, however, is the need to attract new customers. Follow these four steps:

1) Get their attention!

Dramatize the biggest impact your products and services will have on their lives or business.

2) Keep their interest!

Do not bore your readers with lengthy prose. Talk about your product in short simple sentences.

3) Create desire!

Focus on the benefits rather than features. Benefits sell, features tell.

Use pictures or interesting descriptions.

4) Provide a compelling reason for why they should buy from you!

Sell them before your competitor does.

Ask For The Order!

For practical promotional marketing advice, you can read our blog or watch our video postcard. Marketing Minute is a new show I've developed to help my colleagues grow their business.

Read more…

SUCCESS MATTERS

I once heard it said that success has a myriad of meanings. Success is something that each person must define for themselves based on what their personal, financial, educational. . . goals are. Hence we can be perfectly successful as parents while being abject failures aesthetically.Personally I've achieved a measure of success with respect to entrepreneurship several times. Now that I'm seriously preparing for my twilight years and introspectively looking at those years that have gone before me. I realize more than ever that those who have stayed the course of their goals, in spite of all of the obstacles they've come face to face with, are people who have achieved success in more areas of life than "average" people can imagine. For success breeds success while complacency breeds futility.Looking at models of the type of success I aspire to achieve, I know that age, circumstances, education or lack thereof . . . are only legitimate reasons if we allow them to be. Marianne Williamson said it best:Our Greatest Fear - Marianne WilliamsonOur greatest fear is not that we are inadequate,but that we are powerful beyond measure.It is our light, not our darkness, that frightens us.We ask ourselves,Who am I to be brilliant, gorgeous, handsome, talented and fabulous?Actually, who are you not to be?You are a child of God.Your playing small does not serve the world.There is nothing enlightened about shrinking so that other people won’t feel insecure around you.We were born to make manifest the glory of God within us.It is not just in some, it is in everyone.And, as we let our own light shine,we unconsciously give other people permission to do the same.As we are liberated from our fear, our presence automatically liberates others.Let us take courage, move forward in life confidently. Let us purposely and diligently work toward living the lives of our dreams. Let us be the embodiment of the success we desire.Peace & blessings to you and everyone who loves you.
Read more…

Blog Topics by Tags

Monthly Archives