Posted by Christine on September 16, 2008 at 2:42am
As all of you well know, here on BBWO, you can receive a lot of mail from other members here. Think about what kind of mail you're sending. Is it the kind of correspondence that brands you in your field, or do you allow personal feelings and political leanings to guide the type of correspondence you send out?I wrote a brief article about my uses of Twitter (you can read it here) and one of these tips was not to get embroiled in political or social debate. I am not on this board, or any other, to inform you, my womenpreneur colleagues, about my feelings about Sen. Obama, Sen. McCain, Gov. Palin or Sen. Biden. Honestly, why would you care? All you care about, if you're interested, is whether my megamix whip really works on problem dry skin!I've also seen "debates" on Twitter degenerate into nothing but a name-calling contest and "jokes" about the people running for office. What is the point about us debating about social and poltiica issues? If you have a strong belief and I have a strong belief, it is doubtful that a few words back and forth or a blog post is going to change our minds. What's more, my strong belief in whatever, may offend you and cause me to lose you as a client or potential client.So, before you send that email blast about the evils of the Bush administration, the underhanded-ness of Sen. McCain or proof positive that Sen. Obama is a closet Black Panther and a Muslim to boot, please, think about the perception that you (as a representative of your business) may be putting forth. Is it the image/impression you want to leave? If so, please, do continue with your process. If not, think about the impression that you want to put forth, and go about creating that "brand" and promoting your business.
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