For the most part, we all know that we should decide on a set of keywords for which we would like to optimize our website. When I sat down to think about it, the first ones that came to mind were the obvious ones: information technology, increase productivity, reduce costs, women business owners, etc. As I listed them, I realized that these are really broad terms for which competition is fierce.
Could I really stand out and be noticed with these keywords?
I was then introduced to the phrase “Long Tail search”. Read More
