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Part 4  What Spending A Half A Trillion Dollars on Hair Care and Weaves Says About Us
By H. Fields Grenee


By H. Fields Grenee
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African Americans spent $507 billion (out of our total estimated buying power of $836 billion) in 2009 on hair care and personal grooming items, according to an annual report published by Target Market News. This figure is up 16.6% from the $435 billion spent the previous year.

Yet for those who are one with the weave – the price seems worth the sacrifice. And the psycho-social condemnation does not register.

“You should be willing to pay the money to have good hair put in,” Clark stressed. In fact, human hair is all she wears, because it easily fits into her lifestyle. “It has good body, takes heat well, can get wet and just lasts longer then synthetic hair,” she said.

This makes a difference since she visits her stylist twice a month or once a week when she sports a shorter cut – which is what she wears when she wants to convey sassy. Much like Johnny Wright, whose signature phrase: “I always tell people be vain or be forgotten,” channels the deep seeded quests for style.

Wright, stylist to the first lady Michelle Obama, Softsheen-Carson artistic style director and celebrity stylist doesn’t dabble in the controversy surrounding weave – he just creates. To him weave placement is just another avenue to crafting a clients’ look that best fits with her lifestyle.

When he works with weave what remains paramount in his mind is maintaining the overall quality and strength of the clients’ natural hair and scalp. Wright believes you should interview your beautician as if she were your doctor because improper weave placement can lead to baldness. Furthermore, he stressed that children should not be getting weave due to the pressure on the scalp.

“It’s not about how long a period of time (weave is worn). It’s more so if you are not taking care of your natural hair and scalp”, he said.

When the scalp is continuously irritated the hair follicles can break resulting in a form of baldness known as traction alopecia, a condition that causes the hair to break from repeated and severe braiding, weaving, extensions or tight ponytails.
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