I'm participating in the Ultimate Blog Challenge. At the end of the challenge you will have 30 post. No you don't have to post every day, but it helps, just make sure at the end of 30 days you have 30 posts. This is especially good for folks starting out or those who have written many posts.
You post your post on the blog challenge facebook page and then go read and comment on other bloggers posts. The other bloggers who like your topic or post tile will visit you and comment posting it so others will be encouraged to visit your blog.
This a great way to get eyes on you blog. I have picked up several new followers to my blog. To use this method just do a Google search for blog challenges. A great way to get going as many challenge hostess will suggest a topic of the day for business and personal blogs. If you have specific niche you're going after, try to work out your own blog topic a for a week or several days at a time. You can then have your posts done and you don't feel rushed. Always no matter what add a picture which represents the message you are trying to convey.
Use large type and a large picture. You don't have to write book, just enlighten your audience on the topic .A couple of paragraphs. I would not do more than four and leave plenty of whit space so the reader doesn't become fatigued.
All the best. Now Get to Blogging. Smile
Michelle