Ups (3)

After reading one of my favorite articles 'Plan With Pizzazz' with Cherly Isaac, she brought up a good point about how a good infomercial must grab the attention of the spectator, be specific, time conscious and seek a direct response from the potential buyer. Although it may look like a simple orchestration on television, an infomercial is actually difficult to do well.


Cheryl stated in the article that "If startup entrepreneurs were to pretend that their business presentations or retail sales were infomercials, a lot could be gained."


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I totally agree with her on that ephiphany! Just look at it this way: At the startup stage of business, you're an unknown. Your struggle is to turn a potential client into a new client. At this point, the potential client has the attention span of a 5-year-old. After all, why should she listen to you? You are not a proven entity, and she is sharing her precious time with you. At the same time, you may be thinking: "I've invested a lot of time, energy and money into this venture and I need to see some return."

Both you and the infomercial creator are wrestling with similar thoughts. You both need to get the customer interested in the shortest time possible, you need a quick response, and you need to showcase the benefits of your product or service.

An infomercial strives to get a response from the viewer. The infomercial has to be explicit in telling the viewer what she must do. Entrepreneurs also need to garner responses from their potential clients. When drafting your proposal, designing your presentation, running your TV or print ad or designing your website, tell your potential client what you want her to do. Use language that is specific, avoid questions, and outline your next steps. For example, most web advisors will tell you to have a "call to action" button on all your web pages. The call to action tells your visitors what you want them to do. For example: Buy Now, Join Now, Call this Number, Apply Now.

An infomercial generates a sale or a lead. Sometimes you run across an infomercial that directs you to call a number and get a free introductory product. This is a lead. Most of the time, they direct you to purchase a product. This is a sale. Some startup entrepreneurs may have varying sales processes. If you have a higher dollar product or service, or a time-consuming service, your potential client may want to get comfortable with you first. You may then try to generate a lead. Another startup could have a low-priced product that needs to be sold on the first try. Figure out where you fall and design your sale or lead generator.

An infomercial has live demonstrations. What seems effortless on your TV screen is usually practiced tirelessly on the back end. The demonstration reveals all aspects of the product, its benefits are showcased, and you are told why you should buy the product. Startups usually have products that are in beta phase. So most of the time, the potential client has to be educated on its similarity to and difference from similarly situated products. Learning how to demonstrate a product's worth or a service's value is a great advantage for a startup entrepreneur.

Responses from an infomercial are measured. One of the top priorities of an infomercial is to perform. People must buy, and sales must be made. The buzz has to be created. Well, startup entrepreneurs have the same priorities. Yet, like infomercials, they too must realize that in order to get a response, specific steps (like the ones mentioned above) must be followed. As a startup, your goal should include measuring the response of your ad, presentation, proposals, etc. Did it work? Can it be done differently? Does it make sense?

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Break Ups Are Wake Ups - 7 Ups To Moving On

Breaking up is hard to do. Everyone goes through it more than once in a lifetime. Some breakups are harder than others because of the emotional bond.When a love one dies, you grieve for a period of time and slowly move on with life. Theres no difference when you break up from a relationship. You grieve, moan and groan for a while, cry and think about the good times and bad.The only difference is most women think about going back to their ex even when they know it was not their fault in the first place. Some stay in a bad relationship because they been together for a long time and that's not good either.Don't dig up your ex from the grave, leave them there and move on.Here are 7 Ups every woman should know after any break up#7 - Wise up — Know this had to end for a new beginning. Life is too short to settle for less.#6 - Stand up — For yourself and let no one walk over you. No more Ms. Nice Guy. You can do bad all by yourself.#5 - Get up — Do not let the break up hold you down. Grieve for a period of time, then move on. Go out with girlfriends or yourself and enjoy a movie, dinner or other entertainment.#4 - Grow up — Do not hold grudges towards your ex. Hurt is painful, but what's more painful is holding him in prison in your mind. Break him free so you can be free. It will feel good, you'll see. FYI, the ex has probably moved on, so should you.#3 - Hush up — Listen to what your gut feeling tells you. If the evidence is there or you just know you can do better, nine times out of ten you are right. Be patient, you will find the one you desire.#2 - Give up — End the fantasy in your head of getting back together. If the two of you tried to work things out and no success, it's because one party is working hard while the other is hardly working at it. You can't pull the weight for the other. Two is an even number, meaning it has to be 50/50. Why should you wait and ponder in your mind if you will be together again.#1 - Close up — Your legs and save your goodies for someone else. BOOTY CALLS do not work for MOST women. We are not men. We get attached, while men don't. Women, our body part is the "House" and the men body part is "The Visitor". Some visitors go from house to house not even trying to find a home, just wanting a place to lay for the night. But for us, we only have one house and we have to keep it clean (if you know what I mean). So the next time "a visitor" wants to play house, tell that visitor, "This House Is Not Your Home".Sincerely,Victoria DYour Motivational FriendFounder of Me Myself and LifeA Movement To Motivate All Womenhttp://mmlcommunity.memyselfandlife.com
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A ROLLER COASTER RIDEUp and down, up and downIt’s the pull of gravity isn’t it?You’re down longer than you’re upIsaac said it bestIt’s easier going upSlow, steadyBut coming down is frightfulFast, quickNo time to prepareUp and down, up and downThe unsteadiness is making you sickYou’re screamingIt’s uncomfortableYou wanna get offBut you can’t (you know what I mean?)There’s no where to goYOU HAVE TO RIDE IT OUT!Copyright © 2008Brenda Farrar-EjemaiCEO, Favor Blooms, LLCwww.TheFamilyInTheCar.comtrailer: www.youtube.com/thefamilyinthecarISBN 978-1-58909-485-7www.ebookstand.com/books.grp/BR2191.html
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