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Things That Startups Can Learn From Infomercials

Posted by Kandace Wilson on December 2, 2010 at 5:30pm

After reading one of my favorite articles 'Plan With Pizzazz' with Cherly Isaac, she brought up a good point about how a good infomercial must grab the attention of the spectator, be specific, time conscious and seek a direct response from the potential buyer. Although it may look like a simple orchestration on television, an infomercial is actually difficult to do well.

Cheryl stated in the article that "If startup entrepreneurs were to pretend that their business presentations or retail sales were infomercials, a lot could be gained."

I totally agree with her on that ephiphany! Just look at it this way: At the startup stage of business, you're an unknown. Your struggle is to turn a potential client into a new client. At this point, the potential client has the attention span of a 5-year-old. After all, why should she listen to you? You are not a proven entity, and she is sharing her precious time with you. At the same time, you may be thinking: "I've invested a lot of time, energy and money into this venture and I need to see some return."

Both you and the infomercial creator are wrestling with similar thoughts. You both need to get the customer interested in the shortest time possible, you need a quick response, and you need to showcase the benefits of your product or service.

An infomercial strives to get a response from the viewer. The infomercial has to be explicit in telling the viewer what she must do. Entrepreneurs also need to garner responses from their potential clients. When drafting your proposal, designing your presentation, running your TV or print ad or designing your website, tell your potential client what you want her to do. Use language that is specific, avoid questions, and outline your next steps. For example, most web advisors will tell you to have a "call to action" button on all your web pages. The call to action tells your visitors what you want them to do. For example: Buy Now, Join Now, Call this Number, Apply Now.

An infomercial generates a sale or a lead. Sometimes you run across an infomercial that directs you to call a number and get a free introductory product. This is a lead. Most of the time, they direct you to purchase a product. This is a sale. Some startup entrepreneurs may have varying sales processes. If you have a higher dollar product or service, or a time-consuming service, your potential client may want to get comfortable with you first. You may then try to generate a lead. Another startup could have a low-priced product that needs to be sold on the first try. Figure out where you fall and design your sale or lead generator.

An infomercial has live demonstrations. What seems effortless on your TV screen is usually practiced tirelessly on the back end. The demonstration reveals all aspects of the product, its benefits are showcased, and you are told why you should buy the product. Startups usually have products that are in beta phase. So most of the time, the potential client has to be educated on its similarity to and difference from similarly situated products. Learning how to demonstrate a product's worth or a service's value is a great advantage for a startup entrepreneur.

Responses from an infomercial are measured. One of the top priorities of an infomercial is to perform. People must buy, and sales must be made. The buzz has to be created. Well, startup entrepreneurs have the same priorities. Yet, like infomercials, they too must realize that in order to get a response, specific steps (like the ones mentioned above) must be followed. As a startup, your goal should include measuring the response of your ad, presentation, proposals, etc. Did it work? Can it be done differently? Does it make sense?

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On Being a Good Network Marketing Leader ...

Posted by Stan Blackman on February 9, 2010 at 3:20am

Do not waste times on skeptics or none motivate people? The importantrole in order to success on affiliate program, you should give muchlearning and motivation to your leads. Write good motivation to themand building image continuously so that your leads will trust andfollow your suggestions.

Communicate constantly, no matterwhat tries to get in your way during this occurrence! Keep in touchwith every one who are in your team work regularly. People build listin order to become their teamwork through many ways, like buying leads,writing articles that relate to affiliate program, building double optin and others breakthrough.

We say, the network failed, ifyour teamwork cannot duplicate your action. It causes, the networknever improves any more. To avoid these problems, communicateconstantly to them. Assist the persons in your teamwork; let them knowthat you offer support. Use many resources to learn.

To buildgood image in your team, you can learn from many resources so that youcan describe affiliate program easily. Encourage your affiliates to dothe same. People always use newsletter to communicate with their leads.Perhaps, you can mix few methods like meeting, phone calls, email,voice mail, faxes, and postcards.

Avoid promoting yourbusiness in any way that causes your prospect to say them selves " Ohno! I see how this thing works, but I could never do that". Please giveeasy example so that easy to duplicate. You do not want to get a badname for yourself after working so hard for so long now.

Regardlessof whether you communicate in person, over the phone, or even usinge-mail you need to be able to communicate with others well in order tobe successful. If you cannot get your point across easily andeffectively then you will not be very good as a leader. We recommendalways working on this leadership skill no matter what.

Effectiveleadership skills also include the ability to make decisions on yourown without permission all of the time. You must be willing to get outthere and make a decision and stand behind it. Even if you made thewrong decision, you still took the chance to make that decision andthat says something. You have time to improve your decision makingskills later. Nevertheless, effective leadership skills demand that yoube willing to take a risk at times.

Another effectiveleadership skill is the ability to develop your own emotionalintelligence. If you cannot develop your own skills, then how can youpossibly help your team develop theirs? It is simply impossible. Bewilling to admit that you still have room to grow and your team will bemore likely to work with you. One of the hardest parts about being aleader is admitting that you are not perfect and that you have room toimprove as well.

Check out The Newbies University - http://www.TheNewbiesUniversity.com

Pitfalls The Newbies University Will Help Internet Marketers Avoid

Posted by Create2Empower on January 31, 2010 at 9:51am

We have heard it over and over. You know where people are spending their last dime on a product, service and or a business opportunity and they are left in the cold without proper instruction on how to market the business. There is absolutely nothing wrong with network marketing, however there are people who have invested in a company and they are faithfully paying a monthly autoship which has become a monthly hardship because they do not know how to attract more people to their business. The truthful fact is people are not investing in training.The Newbies University launched in January 2010 for the sole purpose to train new or existing business owners ("newbies"). It has been realized that there are business owners coming online everyday wanting to advertise and market their business in front of potential customers. The only barrier is they do not know how to effectively set up an atmosphere for people to buy. Setting up an atmosphere to buy is all in how you market your business.Before you agree to invest in a business opportunity or even a training program that is promising riches untold, please be aware of few pitfalls to avoid while you are embarking upon Internet Marketing.1. Promises PromisesIf someone promises you 50 to 100 leads per day when you first start, please do not fall for this untruthful statement. If you know anything about network marketing if thats the line of business you are in than you will know that most people only recruit 2.5 people in his or her entire career.Before you can acquire leads you need to set up a marketing system online where people will begin to know like and trust you before they give you their information. Once you receive their information it is at this time when you are building a list.There is a huge story online where this person made it to millionaire status with a juice company and he decided to go to another juice company. He took 60% of his team with him. Now unless you have that sort of pull or influence please do not believe people when you are told you can get 50 to 100 leads per day without knowing how to build a list first.2. Quick Money and GreedQuick money or greed is another pitfall many people fall into. If you notice when you are surfing the Internet most websites will have gobs of money on their site which is very enticing. What most of those websites or business owners of those sites and programs do not tell you is that money is the effect not the cause. Angelina Jolie is a perfect example of a person who is filthy richyet she gives so much. She is a humanitarian. Also, it goes back to utilizing common sense. If you just start a business how are you going to become rich overnight or within a month?This does not make sense however thousands of people fall for this pitfall immediately. Just because you want to better your financial status or earn more money to fund worthy causes you do not have to be desperate or gullible. Build slow by learning how to effectively market your business online and select a training program that will pay you a commission. Earning a commission while you are learning is great advice.3. GuiltJoining someone or a business out of guilt is another major pitfall people fall into. For example, you meet someone online and they help you get started and show you how to move around online. You have not really learned alot but you feel as you have and now the person is sort of leaning and pressing you to join their business opportunity. Your heart is not into the business and actually you do not like the business but you join anyway out of guilt. Guilt and any type of negative feelings towards anything you do let alone a business will only send you down a downward spiral of failure. Being able to make concentrated, solid decisions is what is needed to survive in the Internet marketing world and in online business.4. Giving UpGiving up when you do not see the results you want is common as a pig having a good time in mud. A huge amount of people just simply quit Internet marketing, promoting a business or training because they are under some type of impression that learning how to effectively market online is a cake walk. The best example to reach people who are prone to giving up is looking at what farmers accomplish. When a farmer plants his crops he waters the crops and fertilizes the ground and he waits because he knows there is going to be a great harvest of what he has planted. You will never see a farmer plant seeds on one day and go back in 30 days and say "I am going to dig everything up that I have planted because I do not see any results". The farmer continues to cultivate his crops until he sees the results he wants.The Newbies University is good fertile ground to learn how to effectively market your business online. Business owners must know that without the proper training, guidance and knowledge of "how to" get in front of their particular target markets or "how to" generate an income from online efforts will only result in a disappointing adventure. There is absolutely no excuse on not being successful when it comes to introducing your business to masses of people. All you have to do is invest in good fertile Internet marketing training ground which is the Newbies University.Rhonda Hicks is a firm believer of education. She believes that educationand training empowers those individuals who are up for the task of beingsuccessful. For more information go to TheNewbies University.

Note: this page contains paid content.

Note: this page contains paid content.

Note: this page contains paid content.

Note: this page contains paid content.