Blogs

Happy Thanksgiving! As we embark on this holiday season, we are also embarking on one of the best times of the year for business. Why? Glad you asked! Well, this is the time that shoppers are looking for great deals and in a "buying" mood. This is also the time where you'll see friends, acquaintances, family, and neighbors in different settings. Thus having the opportunity to share what you do and your products.

So, don't close your doors this season and assume people are too busy to buy from you.  This is a great time to challenge yourself. Set and accomplish some goals. Take advantage of the holiday season and go out of 2011 with a bang!

One way to accomplish some goals is to participate in Small Business Saturday on November 26, 2011. We've all heard of Black Friday and Cyber Monday and now you've got this! Small Business Saturday is dedicated to supporting small businesses. This year is the 2nd annual Small Business Saturday, sponsored by American Express. Take advantage of this day and offer some great sales. You should also support small business yourself that day. Or, "pledge to shop small".  Go to an independently owned restaurant or boutique. Shop online from some of the BBWO merchants. Support businesses like yours and encourage others to do so as well. Visit http://smallbusinesssaturday.com/ for more information on Small Business Saturday.

I plan on trying Matt's Big Breakfast, which is local restaurant and I'm going to check out Nache Snow's, tallook.com.  What small businesses are you going to support??

Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared wrong. Angrily, she took out her I Phone and sent out a tweet to her followers about her experience. Minutes later, she received an apology from the restaurant’s general manager; the cost of her meal was waived; and she was given a $100 gift certificate for a future visit. Imagine if that restaurant chain didn’t have a social media presence? What you don’t know can harm you!

It takes many good deeds to build a good reputation, and only one bad one to lose it. Benjamin Franklin

Do you know what people are saying about you, your business or brand? Whether you are managing one or all, your online reputation is extremely important.

According to a recent study at Forrester Customer Experience Forum, a single negative comment using a social media platform, can equate to a loss of 30 potential clients. Can your business afford such a loss? If the answer is NO, then read on for tools and tips: http://sylviabrowder.com/entrepreneurship/business-strategies-entrepreneurship/online-reputation-tools-and-tips-to-manage-effectively.html/

Cyber Monday Specials

Are you ready for Cyber Monday? We are. All day Monday, November 29th get 25% off everything in the store PLUS free shipping. We will also offer a few "one hour specials"... So be ready. Visit Inspirational Expressions today!