I love coming up with ways to get the word out about my business. Back when my partner and I started the doll company we didn’t have any money so I had to be creative. To this day I still love to be creative and from being creative I was able to get over $25,000 in free publicity for our company. I almost went into the Public Relations field and sometimes I think I should have because I think I am kind of good at it. Anyway I know that most of you know that I recently released my film RISE: An Entrepreneurs Journey To The Top. Before I shot the film I started thinking of all of the ways that I could market the film. So what I want to do right now is share with what I did as part of my PR campaign and maybe you can use it or something similar in your business.I made a list of business and women magazines. I then ordered a case of popcorn and packaged the popcorn with the DVD and my press release in a big envelope and sent it out to the editors of the magazines. I will let you know how that went, because I just did this.When it comes to getting the word out about your company you have to come up with a strategic plan and be creative. PR is one of the best ways to get your name out there. I know a lot of people talk about advertising, which can also be good, but most people will believe in your product much faster if they see a story about you in their favorite publication or on the news. I remember when I was on the John Walsh show. That was amazing because the show was national, so family members all the way down in Georgia saw me. That boosted the company so much and our credibility. It was around that time I decided to write the books about starting your own business, because so many people started coming to me about learning how to start a business and I figured now was the best time for me to get the book out there to piggy back off of the momentum I had going.Until Next TimeMuch SuccessAudreyAudrey is a business coach and the author of The Sister Inc. Blueprint For Starting And Running A Successful Business. She is also the executive producer of the film RISE: An Entrepreneurs Journey To The Top. To reach Audrey write to her at Audrey@sisterinc.com
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