going (3)

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Going nowhere fast - Photo credit: Gary Kaemmer

 

 

Early on in my business, I was a human tornado (in some ways I still am, but much more strategic and controlled now), I was so excited about my business and the impact it would make on people that I constantly was doing "something" every single day to bring awareness to my business and why it is so "awesome".  

It became very clear to me once I found myself worn-out, exhausted stretched but not any more profitable when I began, that there is a difference between  "BUSY-ACTIVITY" and "BUSY PROFIT-GENERATING Activity"

BUSY-WORK-ACTIVITY is what alot of business people do in the very beginning or it's an easy trap to fall into at some point in the first 5 years or so of being self-employed. It's when you realize the excitement of your business but underestimated how much work it would take to truly promote, advertise and market your products and services. True there takes time for momentum to build in your business so every business has to be in a state of alot activity that may not product immediate return but that's not what I'm talking about. I'm talking about creating so much activity that it never reaps any return in the long run.

Common examples of "BUSY-WORK-ACTIVITY":

  • Not treating social media time the same as face-to-face networking (you wouldn't linger at a networking event for hours and hours would you?)
  • Checking and responding to every single e-mail as soon as you receive it instead of carving out time to check those that resort in new profit opportunities (I'm still at times guilty of this)
  • Checking email and voice mails as soon as you wake up in the morning, before you have breakfast or
  • Your networks are based on your personal needs and not the needs of your business
  • You spend a ton of time each month on tasks that can be delegated to someone else while you focus on generating new revenue streams (I'm talking about your EP-Entrepreneur Personality)
  • Spending TOO much time researching and networking - there comes a time when the next step simply just needs to be ACTION!
  • and I could go on...

But I think you get my point,

Do any of these seem familiar? Where do you fall? What should you do next?

1. Follow my D.E.T.O.X steps to gain new clarity. Learn to get rid of the unnecessary noise and gain new focus for yourself and business.

2. Don't fall into a Love affair with your business. Meaning it's easy to get so infatuated with the new found attention or too pulled into the power of networking that you essentially loose focus on your main goal of your business. It's always best to build quietly. You don't need ALL the attention right away especially if you are doing the business alone.

 

Click here for the other 3 steps to help you get clarity in your business now.

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Katrina M. Harrell is author of "Embrace.Your.Journey.: 180 Day Journey to Unlocking Your Wisdom, R... (The Sum of Her Publishing, 2011). President of the KM Harrell Group, LLC a Strategic Business Development & Management firm supporting minority and women-owned businesses. She is the creator of the "Under the Hood" Business Mastermind Group which is helping business owners get actionable and profitable business strategies. Her firm’sconsulting services have helped many minority and women owned businesses establish foundational structures and exit strategies within their businesses that have aided them in selling for profit or obtaining investor funding. Passionate about entrepreneurship education, Katrina’s insight and expertise is highly sought after both online and off. She is also founding CEO for Your Simple Bookkeeper, outsourced national bookkeeping company for micro and small business.

 

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Recovering From A Internet Scam!

It has been a while since I was last on BBWO and that's about to change because it's high time I get more involved with you beautiful black women in business. Anyway like the title says, yes I'm recovering from a horrible scam. Two weeks ago I was approached by a production company who I thought was the real deal. We made plans for them to help me produce a pilot for my new cooking show as a companion to my new cookbook coming out in Sept. Well needless to say after researching them a bit further a few of my fellow networking buddies uncovered that they were a scam and I should stay clear of them.Now with all that said they are trying to put a lien on me which I'm still trying to figure out how they could do that and what type of lien? I'm having to consult and lawyer which I should have before all this madness, but I somehow lost the ball in that area. If anything I'm looking at this as a very well learned lesson in business that I should have had my eyes opened to. I've heard stories of people falling victim and yet I fall flat on my face as well.The best advice I could share with you is please please do your research before signing anything. And as expensive retaining a lawyer may be it's completely necessary for your business. I'm going to start posting updates on my progress so many of you who what to know will learn from my mistakes and triumphs.Peace, Love & Sweet Treats!Latrice FowlerAuthorRaising Chefs...not just good cooks!www.raisingchefs.comwww.goingproathome.comwww.latricefowler.com
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Affordable "green" body care

Going green has been in the news for quite some time. There are reusable bags for sale in many supermarkets and plastic bags from department stores offer ways to recycle said bag to keep from harming the environment. Bath and body care is going green also – if one takes a look at any shelf in the supermarket or the local discount department store, you will see various skin and body care products labeled “organic” or natural.In the general sense, being having “natural” on the label does not necessarily mean the product is good for your skin – it depends on what other additives are used. Remember, arsenic is natural! However, a body or skin care product created from natural ingredients is much better for your skin and well being than a product with an ingredient list full of unpronounceable words that is longer than your arm.Because I initially created a product for use by my 1 year old daughter, I took great care to use ingredients that were basically safe enough to ingest (excluding of course the fragrance). Neosoul.essentials’ products are 95%-100 % percent natural and do not contain parabens or any other preservatives. Our unfragranced products and those fragranced with essential oils are 100% natural.My purpose for creating neosoul.essentials was to provide those who want to ‘go green’ in bath and body care a healthful and budget conscious alternative to the high priced “natural” products. Everyone deserves to have an alternative to chemical-laden body care products. I use shea butter, cocoa butter, avocado oil, coconut oil, canola oil and virgin coconut oil in my products. As I stated before, our unfragranced products may not taste good, but are safe to ingest!If you have any questions on our products or our ingredients, please feel free to email me at Christine(at)neosoulessentials.com.

CeeCee
neosoulessentials.com
naturally you!

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