We have heard it over and over. You know where people are spending their last dime on a product, service and or a business opportunity and they are left in the cold without proper instruction on how to market the business. There is absolutely nothing wrong with network marketing, however there are people who have invested in a company and they are faithfully paying a monthly autoship which has become a monthly hardship because they do not know how to attract more people to their business. The truthful fact is people are not investing in training.The Newbies University launched in January 2010 for the sole purpose to train new or existing business owners ("newbies"). It has been realized that there are business owners coming online everyday wanting to advertise and market their business in front of potential customers. The only barrier is they do not know how to effectively set up an atmosphere for people to buy. Setting up an atmosphere to buy is all in how you market your business.Before you agree to invest in a business opportunity or even a training program that is promising riches untold, please be aware of few pitfalls to avoid while you are embarking upon Internet Marketing.1. Promises PromisesIf someone promises you 50 to 100 leads per day when you first start, please do not fall for this untruthful statement. If you know anything about network marketing if thats the line of business you are in than you will know that most people only recruit 2.5 people in his or her entire career.Before you can acquire leads you need to set up a marketing system online where people will begin to know like and trust you before they give you their information. Once you receive their information it is at this time when you are building a list.There is a huge story online where this person made it to millionaire status with a juice company and he decided to go to another juice company. He took 60% of his team with him. Now unless you have that sort of pull or influence please do not believe people when you are told you can get 50 to 100 leads per day without knowing how to build a list first.2. Quick Money and GreedQuick money or greed is another pitfall many people fall into. If you notice when you are surfing the Internet most websites will have gobs of money on their site which is very enticing. What most of those websites or business owners of those sites and programs do not tell you is that money is the effect not the cause. Angelina Jolie is a perfect example of a person who is filthy richyet she gives so much. She is a humanitarian. Also, it goes back to utilizing common sense. If you just start a business how are you going to become rich overnight or within a month?This does not make sense however thousands of people fall for this pitfall immediately. Just because you want to better your financial status or earn more money to fund worthy causes you do not have to be desperate or gullible. Build slow by learning how to effectively market your business online and select a training program that will pay you a commission. Earning a commission while you are learning is great advice.3. GuiltJoining someone or a business out of guilt is another major pitfall people fall into. For example, you meet someone online and they help you get started and show you how to move around online. You have not really learned alot but you feel as you have and now the person is sort of leaning and pressing you to join their business opportunity. Your heart is not into the business and actually you do not like the business but you join anyway out of guilt. Guilt and any type of negative feelings towards anything you do let alone a business will only send you down a downward spiral of failure. Being able to make concentrated, solid decisions is what is needed to survive in the Internet marketing world and in online business.4. Giving UpGiving up when you do not see the results you want is common as a pig having a good time in mud. A huge amount of people just simply quit Internet marketing, promoting a business or training because they are under some type of impression that learning how to effectively market online is a cake walk. The best example to reach people who are prone to giving up is looking at what farmers accomplish. When a farmer plants his crops he waters the crops and fertilizes the ground and he waits because he knows there is going to be a great harvest of what he has planted. You will never see a farmer plant seeds on one day and go back in 30 days and say "I am going to dig everything up that I have planted because I do not see any results". The farmer continues to cultivate his crops until he sees the results he wants.The Newbies University is good fertile ground to learn how to effectively market your business online. Business owners must know that without the proper training, guidance and knowledge of "how to" get in front of their particular target markets or "how to" generate an income from online efforts will only result in a disappointing adventure. There is absolutely no excuse on not being successful when it comes to introducing your business to masses of people. All you have to do is invest in good fertile Internet marketing training ground which is the Newbies University.Rhonda Hicks is a firm believer of education. She believes that educationand training empowers those individuals who are up for the task of beingsuccessful. For more information go to TheNewbies University.
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Posted by PB31 Woman on December 30, 2009 at 4:12am
Patricia Schaefer, Attard Communications, Inc., advises aspiring entrepreneurs that the latest statistics from the Small Business Administration (SBA) show that "two-thirds of new employer establishments survive at lease two years, and 44 percent survive at least four years." This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years.Better success rates notwithstanding, a significant percentage of new businesses do fail. Expert opinions abound about what a business owner should and shouldn't do to keep a new business afloat in the perilous waters of the entrepreneurial sea. There are, however, key factors that -- if not avoided -- will be certain to weigh down a business and possibly sink it forevermore.1. You start your business for the wrong reasonsWould the sole reason you would be starting your own business be that you would want to make a lot of money? Do you think that if you had your own business that you'd have more time with your family? Or maybe that you wouldn't have to answer to anyone else? If so, you'd better think again.On the other hand, if you start your business for these reasons, you'll have a better chance at entrepreneurial success:You have a passion and love for what you'll be doing, and strongly believe -- based on educated study and investigation -- that your product or service would fulfill a real need in the marketplace.You are physically fit and possess the needed mental stamina to withstand potential challenges. Often overlooked, less-than-robust health has been responsible for more than a few bankruptcies.You have drive, determination, patience and a positive attitude. When others throw in the towel, you are more determined than ever.Failures don't defeat you. You learn from your mistakes, and use these lessons to succeed the next time around. Head, SBA economist, noted that studies of successful business owners showed they attributed much of their success to "building on earlier failures;" on using failures as a "learning process."You thrive on independence, and are skilled at taking charge when a creative or intelligent solution is needed. This is especially important when under strict time constraints.You like -- if not love -- your fellow man, and show this in your honesty, integrity, and interactions with others. You get along with and can deal with all different types of individuals.2. Poor ManagementMany a report on business failures cites poor management as the number one reason for failure. New business owners frequently lack relevant business and management expertise in areas such as finance, purchasing, selling, production, and hiring and managing employees. Unless they recognize what they don't do well, and seek help, business owners may soon face disaster. They must also be educated and alert to fraud, and put into place measures to avoid it.Neglect of a business can also be its downfall. Care must be taken to regularly study, organize, plan and control all activities of its operations. This includes the continuing study of market research and customer data, an area which may be more prone to disregard once a business has been established.A successful manager is also a good leader who creates a work climate that encourages productivity. He or she has a skill at hiring competent people, training them and is able to delegate. A good leader is also skilled at strategic thinking, able to make a vision a reality, and able to confront change, make transitions, and envision new possibilities for the future.3. Insufficient CapitalA common fatal mistake for many failed businesses is having insufficient operating funds. Business owners underestimate how much money is needed and they are forced to close before they even have had a fair chance to succeed. They also may have an unrealistic expectation of incoming revenues from sales.It is imperative to ascertain how much money your business will require; not only the costs of starting, but the costs of staying in business. It is important to take into consideration that many businesses take a year or two to get going. This means you will need enough funds to cover all costs until sales can eventually pay for these costs.4. Location, Location, LocationYour college professor was right -- location is critical to the success of your business. Whereas a good location may enable a struggling business to ultimately survive and thrive, a bad location could spell disaster to even the best-managed enterprise.Some factors to consider:Where your customers areTraffic, accessibility, parking and lightingLocation of competitorsCondition and safety of buildingLocal incentive programs for business start-ups in specific targeted areasThe history, community flavor and receptiveness to a new business at a prospective site5. Lack of PlanningAnyone who has ever been in charge of a successful major event knows that were it not for their careful, methodical, strategic planning -- and hard work -- success would not have followed. The same could be said of most business successes.It is critical for all businesses to have a business plan. Many small businesses fail because of fundamental shortcomings in their business planning. It must be realistic and based on accurate, current information and educated projections for the future.Components may include:Description of the business, vision, goals, and keys to successWork force needsPotential problems and solutionsFinancial: capital equipment and supply list, balance sheet, income statement and cash flow analysis, sales and expense forecastAnalysis of competitionMarketing, advertising and promotional activitiesBudgeting and managing company growthIn addition, most bankers request a business plan if you are seeking to secure addition capital for your company.6. OverexpansionA leading cause of business failure, overexpansion often happens when business owners confuse success with how fast they can expand their business. A focus on slow and steady growth is optimum. Many a bankruptcy has been caused by rapidly expanding companies.At the same time, you do not want to repress growth. Once you have an established solid customer base and a good cash flow, let your success help you set the right measured pace. Some indications that an expansion may be warranted include the inability to fill customer needs in a timely basis, and employees having difficulty keeping up with production demands.If expansion is warranted after careful review, research and analysis, identify what and who you need to add in order for your business to grow. Then with the right systems and people in place, you can focus on the growth of your business, not on doing everything in it yourself.7. No WebsiteSimply put, if you have a business today, you need a website. Period. At the very least, every business should have a professional looking and well-designed website that enables users to easily find out about their business and how to avail themselves of their products and services. Later, additional ways to generate revenue on the website can be added; i.e., selling ad space, drop-shipping products, or recommending affiliate products.Remember, if you don't have a website, you'll most likely be losing business to those that do. And make sure that website makes your business look good, not bad -- you want to increase revenues, not decrease them.When it comes to the success of any new business, you -- the business owner -- are ultimately the "secret" to your success.For many successful business owners, failure was never an option. Armed with drive, determination, and a positive mindset, these individuals view any setback as only an opportunity to learn and grow. Most self-made millionaires possess average intelligence.What sets them apart is their openness to new knowledge and their willingness to learn whatever it takes to succeed.There you have the pitfalls - what will set you apart in 2010?
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