Foundation - Blogs - Black Business Women Online

Mineral Makeup Foundations For All Skin Tones

Posted by DeNise Williams on June 4, 2010 at 2:25am

Captivating™

A rich, classic, brown shade. Women

with very dark complexions appreciate its

balanced undertones.

*Code # : 161012

Vivacious™

For darker skin tones that have more

blue and red undertones.This is our second

darkest shade available.

*Code # : 161010

Vibrant ™

A warm chocolate created specifically

for african-american skin tones.

*Code # : 161020

Dazzling™

A classic espresso for the

darkest complexions.

*Code # : 161007

Magnificent™

A classic latté tone that primarily accentuates red

undertones in African-American skin.

*Code # : 161006

Charming™

A more pink shade for light-medium skin tones.

*Code # : 161008

Sophisticated™

A pink-undertone shade created for the

very lightest of complexions.

*Code # : 161000

Sensual™

A neutral shade for light complexions.

*Code # : 161001

Beautiful™

A classic neutral shade

for medium-light complexions.

*Code # : 161002

Glamorous™

Perfect for most Caucasians who maintain a tan,

this foundation has a warm bronze base

with complementing red tones.

*Code # : 161009

Gorgeous™

A medium-dark tone for Latin, Indian,

African-American, Filipino, and Southeast

Asian women that have some pink tones in their skin.

*Code # : 161004

Need help determining your foundation shade? Try our Sample Towers

For lighter skin tones,

order the Sample Tower™ Light to Medium

*Code # : 163050LM

For darker skin tones,

order the Sample Tower™ Medium to Dark

*Code # : 163050MD

We have more foundations available, includinbg customer blends. Go here.

What is Branding and How Important is it to Your Marketing Strategy?

Posted by PB31 Woman on June 17, 2010 at 10:38am

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

Makeup Mistakes to Avoid In 2009

Posted by Corinne's Fashion World on January 10, 2009 at 3:42am

Hey! If You Luv Makeup & Beauty Readers, We made it to 2009. Expect greatness this year. You know change is good. Guess What? Your makeup should never enter the room before you do. Here are five makeup mistakes to keep in mind, before you leave home.Dark Lip Liner and Light Lipstick: The trend now is to wear lip liner shade close to your natural lip color. If you do use dark liner like a red, berry or brown shade, fill in your mouth completely, and then top with clear gloss.Draw in Eyebrows: If your brows are super-thin, make short, feathery strokes with a pencil, them top brows with powder.Clump Mascara: Before applying wipe the mascara wand against the opening of the tube to get rid of excess mascara. Wiggle the ward from side to side, from the base of your lashes to the tip. Comb lashes before they dry to separate them.Caky Foundation over Bad Skin: Suffocating your skin with a heavy cover up will draw attention to the problem. For fines lines: Add a little moisturizer with your foundation. For blemishes: Mineral makeup can give great coverage for acne.Foundation Line on the Jaw: To avoid foundation mask, select the right shade. Ask a salesperson at the makeup counter to pick out several shades and test a few on your cheek.Until next time…CorinneFeel free to subscribe to my blog. Have an excellent year!

Airbrush Makeup Tutorial

Posted by Corinne's Fashion World on November 14, 2008 at 6:15pm

How to Conceal a Tattoo with Makeup

Posted by Corinne's Fashion World on November 8, 2008 at 6:30pm

Even those of us who love our body art occasionally need or want to cover it up, whether for work purposes, a formal function, or a visit to family who might not approve. If clothing won’t meet your cover-up needs, then it’s time to learn how to artfully apply makeup to disguise your ink.The Right Product“Street” foundations and concealers will work to hide under eye circles and small blemishes, but they won’t provide the full and lasting coverage of a specialty product. There are numerous heavy-duty concealers on the market, such as Dermablend or Ben Nye Concealer Palette; these are the same products that TV and film makeup artists use to cover an actor’s tattoos and other permanent marks (such as scars or veins).Look for a product that is completely opaque, heavy, and creamy, not one of the “liquid-to-powder” foundations. Any product with the phrases “sheer” or “light” in the description will not do the trick for this cover-up job! Most tattoos use a blue-based ink, so a yellow concealer will help to counteract the blue tones. Also, make sure that the concealer matches your skin tone exactly. When applying body makeup, even the slightest variation between the makeup and your skin tone is just as obvious as the tattoo itself. If necessary, purchase several shades and mix to match your skin tone.You can find specialty tattoo concealers in the cosmetic sections of large department stores. When purchasing in department stores, you have the added bonus of being able to test the product and receive recommendations from the cosmetic consultants. If you cannot find a tattoo concealer in your area, you can always search and order online.ApplicationWith body makeup, long-lasting coverage is vital. Many cream concealers and foundations will leave traces of makeup on your clothes ---or worse, on other people’s clothes! The last thing you want after carefully disguising your tattoo is to have the makeup smudge or disappear, revealing your ink. Practice with your concealer ahead of time to make sure that it lives up to its promises.For lasting results, you must first begin with a clean and dry foundation. Cleanse your skin as usual, and then use a toner to wipe away any traces of dirt, oil, and makeup. Rinse the area and pat dry. Next, follow the recommendations on the package of your product. Some products will require several layers, but others promise one-step application.Use a clean, dry makeup sponge for a smooth application. First, apply the product to the area, then use the sponge to spread the concealer evenly. If you are applying several coats, allow each to dry completely. If possible, you might want to cover all exposed skin in the area for an even look. This works well for a facial or hand tattoo but won’t work as well if you are exposing a lot of skin. If you can’t or don’t want to cover all of your skin, make sure to blend the makeup carefully into the surrounding area.When you are satisfied with the coverage, dust the area with translucent powder to set the makeup in place (some products come with a powder designed to work with that specific formula). Then, test your makeup job by gently wiping a cotton swab or piece of tissue across the surface, and hopefully, your makeup won’t smudge!Finally, check the coverage in several types of light: if you’ll be in bright light, you’ll need even heavier coverage than in dim lighting. And if all else fails, consult a professional makeup artist for his or her expertise!

GET READY IN 5-10 MINUTES

Posted by Corinne's Fashion World on October 17, 2008 at 7:24pm

Are you going somewhere special and have a little time to get ready tonight? If so, I'm going to tell you how to transform your makeup in 5-10 minutes. As I can imagine, You've been wearing makeup since 8:00 this morning, so you don't have time to take it all off and start over. That's okay though; with a few touch-ups, you can transform your day makeup into a spectacular nighttime look.

Let'e get started first with FoundationUse a clean sponge to remove the foundation you're wearing, paying particular attention to the area under your eyes where more product normally accumulates. Next, use a damp sponge to apply a light layer of fresh foundation and blend. Now you have new foundation and a completely made-up face.ConcealUse concealer, but this time use very little product or dampen the brush before application so you don't apply too much. Conceal undereye circles, paying special attention to the inner corners of the eyes and underneath your lower eyelashes. Traces of mascara typically settle in these areas.PowderUse mineral powder to add light and life to your face; you'll need it after having spent the whole day made up. My favorite: Mary Kay Mineral Powder Foundation. Rather than leaving skin matte, it adds brilliance and freshness to your face. This is one of the products I can't live without.EyesHere is where you start to notice the transformation a little more. It's very fast and easy, and the result is spectacular.Wipe off the eyeshadow you were wearing before with a clean sponge and apply a matte, cream-colored shadow over your entire lid. Next, use a damp angled brush to apply black eyeshadow at the roots of your upper and lower eyelashes. The color will look super-intense.If your eyes aren't sensitive, carefully use the brush to make up the inner rims of your eyes as well, like you would if you were using a pencil. Don't make up the area around your tear ducts; it's best to leave that part clean. Curl your eyelashes and apply two coats of mascara, and your eyes will be stunning.CheeksI always use two kinds of blush: a brownish tone to sculpt and lift my cheekbones and a bronze tone to add color. Don't abuse the blush or it will weigh down your look.LipsMoisturize your lips and apply a touch of gloss. Leave lipstick for another day, because if you're tired, it will accentuate signs of fatigue. It's better to go natural.HighlightingUse an illuminating powder or cream on your T-zone, forehead, chin, and cheekbones. You'll brighten your face and hide signs of tiredness. When doing your makeup, especially in a situation such as this, focus on brightening your skin. Don't skip this step!Now go to my website www.marykay.com/cmitcham and click Virtual Makeover, to create this look. Until next time...Have a great day!Corinne's Fashion World making a mark that cannot be erased...Visit http://www.corinnesfashionworld.com/ TODAY to find your perfect outfit!

Note: this page contains paid content.

Note: this page contains paid content.

Note: this page contains paid content.

Note: this page contains paid content.