Blogs

Hello Superwomen,

I'm sharing the free audio from my recent teleclass, Your Career Marketing style, at http://thepromotablebrand.com/. You can download the handout there too.

You are invited to listen in at no cost to get great tips on five ways to professionally market your brand & to find out more about the upcoming 6 week program for designing an attractive personal brand that will powerfully enhance & sustain your career and/or solo side business.

It's called The Promotable Brand: How to Get Clear, Get Known, and Get Paid in Your Career or Solo Side Business.

You will say, after participating, that the rewards of this 6 week program are to have:

• A greater sense of security knowing you have confidence in your ability to promote yourself and your services;
• Enhanced professional skills that carry over on-the-job and in your side business;
• Greater recognition from your clients as well as your work colleagues - where it counts;
• Higher level of trust in your purpose and faith in case the unexpected happens;
• A more attractive professional brand when you compete for positions you choose
• Success on your own personal terms and based on what's important to you
  

Early bird for the program - The Promotable Brand: How to Get Clear, Get Known, and Get Paid in Your Career or Solo Side Business ends tomorrow at midnight, so check it out soon and save big...seriously. I'm also throwing in my recent 12-CD telesummit as a gift for people who act quickly: http://thepromotablebrand.com.

As always - to your success,

Tanya Smith, Your Career Strategy Partner
BePromotable.com

“I don’t know how to navigate the professional world. It is like I am an outsider looking in. As an African American woman, I don’t have any willing connections in my family. I am actively networking, taking classes to gain new skills, writing blogs, and interning; this way I can groom myself into the professional I want to be…”

My answer went like this:

Thank you for your note & for expressing your challenges so honestly. I will share that I have been mentored and I have mentored. In most cases where I was on the receiving end, I actively pursued the
relationship. There have been both good AND bad experiences on either
side – I chose to learn from both.

One of the conversations that came out of the recent Women of Color Career Success telesummit I hosted focused on the topic of mentoring and where to find them. There were 3 strategies highlighted from the panel:

1. Pursue mentoring relationships with people who already at a level for which you are aspiring – seeking a combination of mentors with similar backgrounds as you AND those who can share a completely
   different perspective;
2. Peer-to-peer mentoring – reach out to positive, motivated colleagues and others within your field for idea/resource sharing; and
3. “remote” mentoring – seek out books, presentations, and media that may have messages you can apply to your own situation for growth. If something really appeals to you, consider contacting the author, etc to
   let them know how their ideas have helped you – social media really
   opens possibilities here. You never know until you try.

“Mentoring” was very loosely defined in each case but the ultimate message was that you can learn from just about anyone’s experiences.

Lastly I will add these tips:

* Don’t be intimidated to ask anyone you have identified as a possible mentor for you. The worst they can do is say no. * You should not expect
someone else to invest in you what you don’t invest in yourself and
others. Definitely look at ways you can mentor and give back. * And if
you happen to run into that not-so-great experience, you can learn
lessons from that too. It just may be “what not to do”.

I hope others will chime in and offer their advice and perspectives on your questions.

Best success to you, Tanya

What are your thoughts around mentoring and what advice would you offer someone for finding a mentor?

About the Author: Tanya Smith of Be Promotable helps ambitious professional women of color develop a competitive personal brand strategy for the career of their dreams. To get instant access to
her free special report on Simple Steps High Performing Sistas Need to Know for Career Success stop by and visit http://www.bepromotable.com.

Personal brand marketing is a solid career management technique. When you are doing the work to clearly identify your personal brand - or theoverall collection of perceptions that you want others to have aboutyou - it may not be as simple as jotting down a few notes on a memo pad.

Developing a personal brand strategy that describes the irresistible, brilliantyou can take some work, but once you have it, you can apply the piecesto everything you communicate - e.g. resume, interview remarks, onlinemedia, etc.

Below, I will share with you some of the components I used in developing my own brand marketing statement.

Here are the first five concepts to focus on with a brief definition ofeach, and an example taken from my own personal brand library:

• 
  
• Objective - what outcome are you trying to achieve for yourself or for your targetaudience (e.g. To develop highly successful, professional women of colorto be competitors for advanced leadership positions.)
• Core message - the primary mindset that you want anyone who comes in contact withyou to adopt (e.g. You can successfully advance your career when youincrease your brand visibility in a smart, authentic, and consistentway.)
• Target audience - who do you want to share the message with (e.g. Professional women of color, age 30-55,seeking career advancement, career change, or business start-up.)**Later, we can talk about who the ideal client is for you within thistarget - yes, there is a distinction.
• Brand Statement - what do you do and who do you work with (e.g., I work with professionalwomen of color seeking career advancement or transitioning into solobusiness. I show them how to develop a brand strategy for their careerthat connects them with their target audience & key influencers.)
• Unique position - what makes you different than anyone else who does this work (e.g.,My strategy is based on a 60/40 combination of proven career managementtechniques and online brand expertise. I also have a powerhouse networkof branding resources to help my clients implement the plan once the itis put on paper.)
• 
  

About the Author: Tanya Smith of Be Promotable shows ambitious working professionals howto get the promotion of their dreams. To get instant access to her freespecial report on surefire steps to getting the ideal job promotion stopby and visit http://www.bepromotable.com.

This was my response to a reporter today who asked about the top 5 tips to get promoted in a tough economy. Thought I'd share them with youin this quick bulleted list.

1. Tell yourself the truth about your performance and your talents - whatresults can you offer? What has been your track record over the pastyear or so? Take a good hard look at what makes you promotable andask yourself the tough questions before somebody else does.
2. Get raw, honest-to-goodness feedback from others even if it hurts - onceyou have examined your personal results, find out what kind ofprofessional reputation you've created. Do key players respect yourwork? Will you get the support you need to advance to the next level?What kind of advice can you solicit on the steps required in yourcurrent professional environment?
3. Be prepared for a "pat on the back" promotion - yes, you might have to recognize that a salaryincrease is just not possible right now in your company. Be open to apromotion with a "head nod" instead of an increase in pay.Ultimately, you can revisit salary once the economy begins to turnaround. Track your results over the coming year so that you canjustify and support an increase once this conversation is open againin your business.
4. Figure out what your brand is, then market, market, market - this ties back to #1 and 2. What kind of core themesare you known for and what consistent message are you sending aboutyourself? If you have a dynamic brand as a reliable,solution-oriented leader continue to think of ways to enhance thisbrand. Contribute in meetings, be able to speak to how your work isimpacting the bottom line results.Become known for something positiveand relevant in your industry.
5. Manage your online reputation - since so many employers these days are connected with their employees,prospective candidates, etc. online, it's important that you haveestablished a solid, congruent image. You will want to do thisresponsibly, and remember that it's almost better to have an invisibleonline brand (none at all) than to have a "two-faced' online brand -one where you're Dr. Jekyll at work and Mr. Hyde at play.

Now what do you think about this list & what else should be on it?

About the Author: Tanya Smith of Be Promotable helps ambitious workingprofessionals get the promotion of their dreams. To get instant accessto her free special report on how to surefire steps to get promoted stopby and visit http://www.bepromotable.com/.

• Volunteering
• Teaching underprivileged youth
• Caring for neighborhood kids at low to no cost
• Giving of her time and talents
• whatever else you can think of

• A sample gift set of Blended Naturals products
• Celebratory certificate
  
• A t-shirt that identifies the beautiful woman of color with a slogan that reads "I am Beautiful Because of What I Do...IT Is Who I Am"
• A one on one audio and/or print interview which will be posted on the Fresh Radiant Skin Blog for Women With Issues!
  
• A featured spot on the blog which will include 2 links highlighting her favorite charitable organizations

1. Via Form Submission here
   
2. Via email here at Black Business Women Online
3. Via snail mail to:
   1. Reviyve LLC
      Attn: Michelle Howard
      1 Shonnard Terrace
      Yonkers, NY 10701