name (9)

10744065068?profile=originalChoosing the right business name is the good way to start your business. In a world where there are many variations of names, prose, and business services it is important to make sure you find a name that is unique to you and your business to brand as your own.

Perhaps your business is in its inception phase, meaning while in this stage, you are still working on finalizing some ideas. This is the process of visualizing, planning, and development of the type of business you want. It is also the time in which you are making decision on the direction you plan for the branding of your business. By the end of this phase, the business should have at least a tentative name. There is no rule that sets this into stone; however, as a business owner destined for more day-to-day decision making to come, you want to at least complete this portion of your process.

In this article, we will be performing a run through of some suggested ideas to use when choosing a name for your business. Choosing the right name from the start is important, because once the name goes public, it may be difficult to go back and change it later. We have provided some simple suggestions that have been tested and learned through experience.

There's no requirement that says you have to choose a name that seems common or even make sense to others. Take a chance. Select some random business names for testing and trial runs. Although were going random, we also want to make sure, the business name signifies the nature of your work or the specific line of business you are catering to. Names that give no clear reference as to the type of business or nature of the work are often overlooked. Unidentifiable business names take time and research to figure the nature of the business. Be considerate and do the work for them by making the meaning of the business obvious within the name. For example, Joe Smith, LLC, tells us nothing about the business or what it is they do and risk potential customers not taking the time to find out. Same with promoting your business online, not only should the name be original, it should provide some indication as to the nature of the business. Do choose a clever name. People like thoughts that trigger ingenuity.


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I've been talking to some ambitious friends AGAIN! And this particular friend has an actual clothing line coming out. We were talking about how he would go about copyrighting his brand name and the logo and I realized that there might be more up-and-coming merchandisers/designers that don't know about this process. So, this week, I'm going to talk about how to copyright your logo, website, blog or business name. OR in using the actual term, TRADEMARK your "stuff". I used 'copyright' in the title because most people confuse the two. However, as I researched this subject I found out some interesting things...


Copyright is actually not the same as a trademark. According to the U.S. Copyright Office, a copyright provides protection for original works in the realms of music, poetry, movies, literature, etc. In fact, copyright exists as soon as the publication exists. It is just advised to register your publication with the U.S. Copyright Office for legal purposes. Some people also like to publish the copyright facts on their publications and make sure there is public record. Registration fees vary from $35 to $80. And it's more to renew, get copies or search copyright records. Believe it or not, people steal ideas so you want to make sure you're protected. And for a mere $35 at least, I'd say it's a good idea to make sure your writings are safe, LEGALLY.


Now to the good stuff. A trademark is what is used to protect patents, trademarks, and ideas. This is handled in the United States Patent and Trademark Office (USPTO). So a business name, logo or even business idea would fall under the trademark category. It is often confused with copyright but now you know the difference. The reason you would want to register for a trademark is to get legal use of a service mark (™,℠,®) for your word, phrase, symbol, or design.


The benefits of getting the service mark is to protect your name! Keep people from stealing your ideas. Just like with copyright, if you claim ownership, you can use the ™ and ℠ symbols on your business name or logo at any time. But owning the federal trademark registration obviously has it's benefits legally. Some of which include, being able to defend your logo in federal courts, being listed in the USPTO database, and the use of the ® symbol. YES! You MUST be registered with the USPTO to use that symbol on your logos, etc. You can't even use it if your application for registration is pending. So there are great benefits to registering your business name and logo.

Now, keep in mind, the USPTO has the right to deny your registration application. Especially if there's a similar logo. So, you need to research and make sure your business name and logo are UNIQUE and fit federal regulations. When filing an application for trademark registration (or to get a service mark) you must file one application per category(class) you the need the service mark for. FOR EXAMPLE, if you need a service mark for a t-shirt logo AND for the store marquee, you must submit two applications. Application fees vary from $275-$325, depending on the type of application you submit.

I know it sounds a bit complex and confusing but registering your business name and logo are so worth the protection. Especially if you're an owner that offers services/goods, merchandiser, designer, or inventor that's about to BLOW UP!  You can of course find out more and get an application at

For help on a business plan and development contact us today!



Tamara Garrison-Thomas

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The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

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How to Create a Company Name

“You will never get a second chance to make a first impression,” is one of my favorite quotes. It is imperative that you keep this in mind when choosing your company name.You can have the best product in the world and it will all be in vain if people cannot remember your company name. The name of your company sets the tone for your brand. In order to make sure your brand gets the attention it deserves, make sure you follow these five steps when you select your company name:Tell a story: Whole Foods. Fruitful Yield. Trader Joe’s. What images come to mind when you hear the aforementioned company names? You are probably thinking about fresh fruit, vegetables, and organic food products. If you want to become part of your target market’s evoked set, you need to make sure that the name you choose is associated with the images you are attempting to project. These images should reflect your company’s personality and spark a conversation.I get compliments and questions regarding my company name and I am often asked to explain the meaning behind the name. My company name is a combination of the word ‘target’ and ’stars’. In marketing, the individuals or businesses one hopes to gain as a client is referred to as your target market (hence, the ‘Target’ part of our name). The second half of our name stems from my childhood. Ever since I was a child, I have always loved looking at the stars. In fact, one of my favorite quotes is to “reach for the stars.” It is every entrepreneur’s dream to capture as many clients as they can, so we refer to our clients as stars. However, I am aware that not everyone can be our customer; therefore, I have to concentrate on capturing the right stars. I usually get the nod of approval and the conversation usually leads to the person wanting to learn more about the services I have to offer.If you want people to talk about your product or service, then make sure that your name will pique their curiosity and encourage them to interact with you to find out more about your company.Minimize the guesswork: Try to include the type of product or service you provide within your company name. Obviously there are companies that do not adhere to this rule and use the owner’s name or create a brand new word like Nike, Zappos and Etsy. There is nothing wrong with doing this, but you may find it to be easier to play it “safe” by referencing the service or product in your company name in order to cut down on the confusion (i.e. MarketingDivas). However, be careful not to be too specific when choosing your name because this will cause problems if you choose to expand your products or services.Is it KISS (aka Keep It Simple Stupid) proof? : Gaining your target market’s attention can be difficult, so do not add to the problem by choosing a name people cannot pronounce. When you encounter a word you do not know how to say, how does this make you feel? Most people would answer embarrassed. Is this how you want your potential customers to feel? My guess would be no, so do not allow them to be put into this situation.Get it approved: You will be able to confirm how well you followed the first three steps based upon the reaction you receive from your family and friends. You will without a doubt come up with some names that may sound great to you, but leave your family and friends with confused looks on their faces. Their honesty will save you from choosing a name that does not capture the essence of your company.Search and Secure : Once you have finally decided on a company name, you will need to make sure it is available. Start your search by checking out the following places:Secretary of State—Check here if you plan to incorporateCounty Clerk—Check here to see DBA (doing business as) namesYour website hosting company—Check here to see if someone is using the name for their URL.NameChk and UsernameCheck—These two sites enable you to see if the company name you seek to register is being used across social networking websites.If the name you have chosen is available, you should secure your name by filing a trademark or servicemark with the United States Patent and Trademark Office (USPTO). Local businesses may not feel it is necessary to file with the USPTO. However, you can still get some protection for your company name by filing your trademark or servicemark with your state (i.e. Illinois charges $10.00).Choosing your company name can be overwhelming, but you want to make sure you get it right the first time so you can save yourself the hassle of rebranding later. You never get a second chance to make a first impression and following these tips will enable you to step out in style.
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Move over EBAY! I'm getting my gifts here.....

Althou ,there are lots of websites that one can choose to shop from,I highly recommend one that has lots to offer. I seen name brand items dirt cheap! If your searching for bargains,watching for'll love what you see here. I definetly made this site one of my favorite's. This is because I often see really hot stuff!Go ahead and visit the site these are reasons enough to keep coming back;* Snatch bargains for pennies on the dollar* New items added hourly* Collectibles and hard-to-find items* Gadgets and gear available nowhere else* Crazy-priced closeouts* Sell your own unwanted stuff too for quick cash!banner397.gifYou can literally stretch a dollar here fill the empty spaces under the tree!Hope you'll love it! free online photo editor, fun photo effects free online photo editor
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How in the world do people come up with clever and catchy business names? For months now I have been trying to come up with a name for my new business. Next to doing my business plan (which I am still working on) this has got to be one of the most frustrating things to do. Well for me anyway. I thought this would be the easiest part of it all. But who was I kidding.I have tried different variations of things. I tried using my name (which just may be my best option) but it is not original enough, nor is it that catchy. I tried to think of some sort of catchy name that has to do with events and entertainment but everything that I can think of, is already being used. ; Anything that is worth using, anyway. And if it is not already being used, it has too many words and syllables in it. No one wants to say a mouthful just to say a business’s name. I tried to get some advice from friends and family members but they don’t take my business seriously enough to give me a name worth a second thought. What is a girl to do?I really can’t make any steps forward with out finalizing my name first. I cannot get incorporated. I can’t do a logo or a slogan. I can’t make flyers or build a website. I can’t build advertising banners or anything that needs to be done to make my business successful. I will not even be able to do something as simple as get business cards.Now I started using the name Black Dress Entertainment. The first time I said the name, immediately I thought of a funeral engagement. Other than that initial thought, I really do like the name. It has a classy feel to it but I am not sure if it is what I really want. When I Google the name I get a million responses. It’s only when I put quotation marks around it like “black dress entertainment” I get about 30 responses back. Which is good, right? Honestly this is the name that I am leaning towards but I want to be sure. I need to make sure of it before I have all my business cards and logo designed and decide not to use it again. That would be killer.I also looked at calling the company Word of Mouth Events, but that name or saying is in everyone’s mouth and they wouldn’t only be talking about my company. They would be talking about any and everything worth talking about. And that Google search brings up even more responses. HOLY COW! I want my name to stand out and only get about maybe 150 responses (still a lot but a whole lot better than a million).I just don’t know what to do. I want a name that when you hear it, you know exactly what we are about. But I also don’t want it to be to long or complicated where people get frustrated just saying it or try to make up their own acronyms for it. I want something that is happy and brings thoughts of joy and excitement to every ones minds. Not something that is dark and gloomy and may have you thinking about anything else but happy times. I look at all the businesses on my favorite sites, BBWO (black business women online) and SUN (start up nation), and just about everyone has a catchy business name that suites their company. The only ones that don’t are the ones named after the business owners.Everyone keeps saying just relax and let the name come to you. It has been months now and it hasn’t come to me yet. How long am I to wait for a name to come to me? Seven months, 12 months, 2 years, who knows? And what if it comes to me in a dream? Being that I am not the kind of person who remembers any of my dreams, that wouldn’t help me at all either.I am being patient though and considering all my options so that I can have the best possible name. Hopefully it will not be before long that I would have a company name…HOPEFULLY. Keep your fingers crossed!!!!Any suggestions?
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