How in the world do people come up with clever and catchy business names? For months now I have been trying to come up with a name for my new business. Next to doing my business plan (which I am still working on) this has got to be one of the most frustrating things to do. Well for me anyway. I thought this would be the easiest part of it all. But who was I kidding.I have tried different variations of things. I tried using my name (which just may be my best option) but it is not original enough, nor is it that catchy. I tried to think of some sort of catchy name that has to do with events and entertainment but everything that I can think of, is already being used. ; Anything that is worth using, anyway. And if it is not already being used, it has too many words and syllables in it. No one wants to say a mouthful just to say a business’s name. I tried to get some advice from friends and family members but they don’t take my business seriously enough to give me a name worth a second thought. What is a girl to do?I really can’t make any steps forward with out finalizing my name first. I cannot get incorporated. I can’t do a logo or a slogan. I can’t make flyers or build a website. I can’t build advertising banners or anything that needs to be done to make my business successful. I will not even be able to do something as simple as get business cards.Now I started using the name Black Dress Entertainment. The first time I said the name, immediately I thought of a funeral engagement. Other than that initial thought, I really do like the name. It has a classy feel to it but I am not sure if it is what I really want. When I Google the name I get a million responses. It’s only when I put quotation marks around it like “black dress entertainment” I get about 30 responses back. Which is good, right? Honestly this is the name that I am leaning towards but I want to be sure. I need to make sure of it before I have all my business cards and logo designed and decide not to use it again. That would be killer.I also looked at calling the company Word of Mouth Events, but that name or saying is in everyone’s mouth and they wouldn’t only be talking about my company. They would be talking about any and everything worth talking about. And that Google search brings up even more responses. HOLY COW! I want my name to stand out and only get about maybe 150 responses (still a lot but a whole lot better than a million).I just don’t know what to do. I want a name that when you hear it, you know exactly what we are about. But I also don’t want it to be to long or complicated where people get frustrated just saying it or try to make up their own acronyms for it. I want something that is happy and brings thoughts of joy and excitement to every ones minds. Not something that is dark and gloomy and may have you thinking about anything else but happy times. I look at all the businesses on my favorite sites, BBWO (black business women online) and SUN (start up nation), and just about everyone has a catchy business name that suites their company. The only ones that don’t are the ones named after the business owners.Everyone keeps saying just relax and let the name come to you. It has been months now and it hasn’t come to me yet. How long am I to wait for a name to come to me? Seven months, 12 months, 2 years, who knows? And what if it comes to me in a dream? Being that I am not the kind of person who remembers any of my dreams, that wouldn’t help me at all either.I am being patient though and considering all my options so that I can have the best possible name. Hopefully it will not be before long that I would have a company name…HOPEFULLY. Keep your fingers crossed!!!!Any suggestions?
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