How in the world do people come up with clever and catchy business names? For months now I have been trying to come up with a name for my new business. Next to doing my business plan (which I am still working on) this has got to be one of the most frustrating things to do. Well for me anyway. I thought this would be the easiest part of it all. But who was I kidding.I have tried different variations of things. I tried using my name (which just may be my best option) but it is not original enough, nor is it that catchy. I tried to think of some sort of catchy name that has to do with events and entertainment but everything that I can think of, is already being used. ; Anything that is worth using, anyway. And if it is not already being used, it has too many words and syllables in it. No one wants to say a mouthful just to say a business’s name. I tried to get some advice from friends and family members but they don’t take my business seriously enough to give me a name worth a second thought. What is a girl to do?I really can’t make any steps forward with out finalizing my name first. I cannot get incorporated. I can’t do a logo or a slogan. I can’t make flyers or build a website. I can’t build advertising banners or anything that needs to be done to make my business successful. I will not even be able to do something as simple as get business cards.Now I started using the name Black Dress Entertainment. The first time I said the name, immediately I thought of a funeral engagement. Other than that initial thought, I really do like the name. It has a classy feel to it but I am not sure if it is what I really want. When I Google the name I get a million responses. It’s only when I put quotation marks around it like “black dress entertainment” I get about 30 responses back. Which is good, right? Honestly this is the name that I am leaning towards but I want to be sure. I need to make sure of it before I have all my business cards and logo designed and decide not to use it again. That would be killer.I also looked at calling the company Word of Mouth Events, but that name or saying is in everyone’s mouth and they wouldn’t only be talking about my company. They would be talking about any and everything worth talking about. And that Google search brings up even more responses. HOLY COW! I want my name to stand out and only get about maybe 150 responses (still a lot but a whole lot better than a million).I just don’t know what to do. I want a name that when you hear it, you know exactly what we are about. But I also don’t want it to be to long or complicated where people get frustrated just saying it or try to make up their own acronyms for it. I want something that is happy and brings thoughts of joy and excitement to every ones minds. Not something that is dark and gloomy and may have you thinking about anything else but happy times. I look at all the businesses on my favorite sites, BBWO (black business women online) and SUN (start up nation), and just about everyone has a catchy business name that suites their company. The only ones that don’t are the ones named after the business owners.Everyone keeps saying just relax and let the name come to you. It has been months now and it hasn’t come to me yet. How long am I to wait for a name to come to me? Seven months, 12 months, 2 years, who knows? And what if it comes to me in a dream? Being that I am not the kind of person who remembers any of my dreams, that wouldn’t help me at all either.I am being patient though and considering all my options so that I can have the best possible name. Hopefully it will not be before long that I would have a company name…HOPEFULLY. Keep your fingers crossed!!!!Any suggestions?
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For years now I have wanted to start my own business. I started out as wanting to open my very own upscale night club. What was I thinking? After looking into what it all entailed, I was like, HELZ NO. Then I wanted to start a home for girls, but it didn’t seem very feasible. After going thru idea after idea, I finally settled on exactly what I would LOVE to do…..Who would have thought.My name is Roberta and I live in sunny Orlando Florida. Everyone outside of Orlando thinks that there is so much to do in the land of Disney. But for those of us who live here 365 days a year we know better. There is only so many times that you can go to Disney, Sea World, Universal Studios, Island of Adventures and so on without getting tired of it all. And if you have lived here over 10 years, like I have, you don’t even want to think about those places, unless you have kids. Other than the theme parks and an occasional concert every five months, there is nothing to do in the “Land of Dreams”. For those of us around my age, 26, your only options for a night out on the town with your significant other or just friends are the dreaded NIGHT CLUBS, Bars/ Lounges, and of course the Movies. Now if I lived in New York City, Los Angeles, or even Miami, I would always have something to do. Some musician or socialite would be throwing a party somewhere in the city. There would be fashion shows, comedy shows; album release parties so on and so forth. But not here in Orlando.One night after I had my second daughter I really wanted to go out. I got all dolled up, put on my best new outfit and my pretty face. My girlfriends and I spent almost 3 hours shopping and planning for a great girl’s night out. I was all ready to go. After consider all our limited choices, we realized that we were all dressed up with nothing to do and nowhere to go. I was sooooo disappointed. Keep in mind this was after the birth of my second daughter and my first, I had had only a year before. So in reality, it was going to be my first night on the town after being pregnant for two long years. Boy was I devastated. That’s when the light bulbs started going off in my head.What if I could put together a number of events each month catering to people around my age? What if I could provide live music and entertainment, food, and great opportunity to socialize with new people? Then I started to think, I could definitely do this. It is done all the time in New York, Los Angeles, and Miami. Its only here in Orlando that we are behind the times.That’s when I had my aah haa moment that Donny (from the Big Idea) always talked about. I AM GOING TO START AN EVENT PLANNING / CONCERT PROMOTIONS COMPANY. I would cater to your adults who are interested in a night out with more to do than to just go to the club or the movies. People who would love to surround them selves with energetic people but not have to worry about someone stepping on their feet. So I started on my journey to make it happen.I ran the idea by a couple of my friends and colleagues and they were like no way, that will never work, but I asked to myself WHY NOT. Why must my only choices of entertainment here in Orlando be the same choices that I had when I was just turning 18 and 21? I am looking for something new. I know if I feel this way, there has got to be many people out there that feel the same way I do.Now I have done my research and the need is there it’s just up to me to fulfill the wants of my people. Here is where you come in! Please tell me what you want and what you like. Who would you like to see perform (keep in mind this would be a small intimate performance for at most 1500 people) what kid of food would you like to be served? How much would you pay to be entertained? Please take the time to fill out my short survey so that I can give you exactly what you are looking for. If I were filling out this survey, it would go something like this. I would love to see Carrin Bailey, Ayo, Tori Amos, John Legend, Eric Bennet, Heather Headley, Avante, Athony Hamilton, Leona Lewis, Mary J. Blidge, Syleena Johnson, Keke Wyatt, One Republic, Lyfe Jennings, and so much more. Just to name a few. I would be willing to spend any where up to $65 per person for such an event. Now being that I am a lover of food, anything would be to my satisfaction, as long as you are not giving me something to extravagant and I cant pronounce, I will eat just about anything. I just love food. So you know what I want, now tell me what you want. Help me to bring better entertainment to our sunny city of Orlando. Help me to help you have something to do when you have a little extra cash or a babysitter for the night. Help me to help you have an opportunity to meet new people and create new fabulous memories.
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