Posted by Christine on November 3, 2008 at 11:30am
by Philip Brown - THIS IS AN ARTICLE REPRINTBranding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Only the businesses who communicate the real value of their product in today's world of high expectations will accomplish everything they want. So, what makes you and your product different?The main goal of branding yourself is to own a product category. By branding yourself, you are identifying and defining everything from packaging to public relations. Your brand should epitomize the personality of your company.Since it will have a huge impact on your bottom line, it is very important that you create a solid brand for yourself and your company. When your targeted customer becomes loyal to your brand, price will become less of an issue for your company.There are many different elements that go into making a successful brand. First, there is relevance. Do your target customers believe that they need your product in their life? Will it make a positive difference in their daily life? Will it make their life easier? Will it make them feel good about themselves?Another element is differentiation. What makes the benefits of your products or services different from the competition? Next there is brand awareness. Do your potential customers even know that your company or products exist? Brand awareness will lead to a preference for your brand because it will be the first thing that comes to mind when they think of your product or service.Lastly there is consistency. If you are inconsistent in your business communications and products, then your potential customers will be confused and it will have a negative impact on your brand identity. This makes it important to define who you and your business are to set yourself apart from the competition.What happens once you know who you are and you have branded yourself? Once you have defined yourself and your company's products, then you need to focus on the above issues to help separate yourself from your competition. Your logo should help your potential customers define your product at a glance. Make sure that you create the best image to represent your company and its products. You should create a tag line. A tag line is a sentence or phrase that describes your products or services and helps your customers identify it anywhere.Careful and controlled branding can result in an increase in sales, more customers, and an ability to increase the value, and thus, the pricing of your products or services.Phillip Brown, Internet Marketer, Coach and MentorToll Free Telephone: 1-800-990-2024Official Website: http://www.watch-dog-reports.comE-mail:pwfonline@yahoo.com
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Posted by Wyteria Jacobo on September 25, 2008 at 5:30am
Did you know that 9 out of 10 Americans prefer a handwritten letter or greeting card to other forms of communication? It should not seem strange to you that in this Internet Age, our clients still require that personal touch. Consider this. Emails get deleted accidentally and voice messages are lost but a personal note is something your client can refer to over and over. If that message includes your business logo, those repeat impressions will help keep your brand "top of mind" to those who matter most--your customers.What could be better than a greeting card emblazoned with your logo? A greeting card emblazoned with your logo that includes a music CD branded with your logo. The card displays your logo in the following three places: front cover, inside, and back cover. Add those places to the logo on the compact disc and you have four impressions. As an added bonus, the back cover declares your company's commitment to the environment since these cards are printed on special eco-friendly paper.The true beauty of the CD greeting card, however, is it carries a higher perceived value than your basic greeting card. Clients know that greeting cards can run as low as 50 cents each at your local "Stuff for a Dollar" outlet. Don't risk offending your client base with a cheap greeting card. Go the extra mile and come off a hero just by sending a card.Ordering your cards is a cinch with WLB Enterprises. Visit GetMoreROI.net and click on the "Greeting Cards" tab. Next,select your CD/playlist. Then, determine how you would like to brand or personalize your card and CD. If you get stuck, we are just a phone call away at 1.877.667.7642. Be sure to ask about our CD cards for real estate and other markets. We are happy to send our greeting card catalog so you can shop at your leisure. Send your requests to sales@GetMoreROI.net.To Your Success!
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College students have always been a prized demographic for advertisers. They have lots of disposable income compared to their expenses and are avid consumers. College students spend 198 billion dollars per year, according to Harris Interactive, but reaching them with product placements has proven problematic.They watch the least amount of television than any other age group and with TiVo and DVRs, there is no guarantee your ads are reaching them when they do. Newspapers and magazines don't work, as they get most of their information from the Internet. In light of this, a couple of companies have shown some real creativity in terms of reaching this consumer group.www.Great-Promo has come up with a way to distribute your brand/logo on several college campuses. Interested?email us for info
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Here is where we'll be the next couple of weeks.Virginia-Highland Art Festival - Atlanta, GA -June 6-8, 2008Birmingham, AL - Birmingham City Stages - Downtown Birmingham, AL June 13-15, 2008Decatur Beach Party - Decatur, GA - June 20, 2008Montgomery, AL - Frazzy Fridays - Street-Team promotions are every Friday - a booth can be negotiated for inside sales.email me for more information.Forever promoting,Karma Middletonwww.Great-Promo.ComCreating Brain Tattoos that last Generations!
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