2008 (9)

How Obama won The Presidential Election…

How Obama won The Presidential Election…Most of the newspaper in America has Obama advertising in it.And the ad’s always tells you everything you need to know about why he should win the election.He didn’t win because he’s the candidate of “change” or because he’s offering 95% of Americans a tax cut or because he’s an incredibly charismatic politician who’s mastered the art of soaring.The only reason he won is because HE IS A GOOD MARKETER.Well let me explain (Here is a truly fascinating MARKETING case study that you shouldn’t neglect studying, even if you don’t like politics).~~~~~~~~~~MARKETING CASE STUDY~~~~~~~~~~~~Obama’s team has created the most powerful marketing machine ever heard of.His message is everywhere and his PRIMARY objective is - LEAD GENERATION.When you click on any of Obama’s ad like the one that was on www.washingtonpost.com, you will be lead to a landing page where you are “squeezed” for your contact info before you can get any of the free “goodies.”Why?Well it’s because he want’s to build a list of supporters.Here is another excerpt from www.Salon.com about Obama’s marketing machine. Love this.~~~~~~~~~~Articles from Salon.com~~~~~~~~~~~Barack Obama’s super marketing machineHe knows your neighbourhood, your favourite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.By Mike MaddenJuly 16, 2008 | WASHINGTON — About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end). But that’s just the beginning.You know, of course, that Obama has your e-mail address. You may not have realized that he probably also has your phone number and knows where you’re registered to vote — including whether that’s a house or an apartment building, and whether you rent or own. He’s got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you’re likely to have and what you do for a living. He knows what magazines and catalogues you get and whether you’re more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.The 5 million people on Obama’s e-mail list are just the start of what political strategists say is one of the most sophisticated voter databases ever built. Using a combination of the information that supporters are volunteering, data the campaign is digging up on its own and powerful market research tools first developed for corporations, Obama’s staff has combined new online organizing with old-school methods of voter outreach to assemble a central database for hitting people with messages tailored as closely as possible to what they’re likely to want to hear. It’s an ambitious melding of corporate marketing and grassroots organizing that the Obama campaign sees as a key to winning this fall.~~~~~~~~~~~~END OF Article~~~~~~~I believe that by now Obama would have grown his list past 5 million because this articles was written in July this year.Because he had a list, he can email his supporters to vote with a click of a button. He can push more people, more quickly, easily and efficiently, to take action on his behalf, than any other politician, company or individual.So why did Obama won, it’s because HE was A GOOD MARKETER.So let learn from Obama, if you want to know what to create a cash surge in your business. You need to have your database in order. Compile ALL the information on your past and present clients, your prospects, PR contacts, strategic alliances, and entire sphere of influence and hub them in a common HUB, then use the information you’ve gathered to market your services.I use ACT to manage my database and it works fantastically.Excel is also another system but it has limited capabilities to maintain a database, It a basic tool for organizing basic info about your contacts.But it’s far better to start with that to stuff names and addresses into your desk drawer.Being a successful marketer requires identifying and leveraging your marketing assets.There is no better way of leveraging than leveraging your client database. These are a list of people who know, like and trust you…and could buy from you.So, if you want to win the game of marketing - if you want to dominate your local marketplace and quickly become the “obvious expert” in your area, you MUST start with building and utilizing an actionable database.Pay close attention to this quote from the article…“About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end).”This reveals three of the secrets to RELATIONSHIP building that are so crucial to effective marketing (and something the vast majority of business owners do incorrectly. Frequency is key.Big hugs to you...Online entrepreneur Joyce Oladipo, "Business Growth and Marketing Mentor," is creator of the winning Business Abundance E-zine to Immediately and Exponentially Growing Your Business offline and online. To Discover the 19 Secrets to Immediate and Exponential Business Growth, visit http://www.BeAWealthyEntrepreneur.com
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In the dictionary definition, democracy "is government by the people in which the supreme power is vested in the people and exercised directly by them or by their elected agents under a free electoral system." In the phrase of Abraham Lincoln, democracy is a government "of the people, by the people, and for the people."Democracy is supposed to be set of ideas and principles about freedom. We have been told that is consists of a set of practices and procedures that have been set forth by our forefathers consisting of these four basic elements:1. A political system for choosing and replacing the government through free and fair elections.2. The active participation of the people, as citizens, in politics and civic life.3. Protection of the human rights of all citizens.4. A rule of law, in which the laws and procedures apply equally to all citizens.Today we have the opportunity to exercise what we believe as a collective group of citizens.What will we do with this opportunity? We will get drunk and raise the roof, what are we celebrating? It will be time to roll up our proverbial sleeves and improve upon whatever we are doing to be individuals that model the behavior of new president. Let's be sensible and really make a difference.President-Elect Barack Obama has shown us what it takes to fight for what he believes in. He has shown us that he believes in the America we were destined to be. Not just a super-power globally, but a country that takes care of its citizens.Be proud, be happy, be mindful the now the work has just begun.Omitunde, Publisher of African American Family ConnectionAn online magazine about African American Family values and community.Visit AAFC for the latest issue each month and a copy of "The Ripple Effect"
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Join Me and the American Small Business League!

In a phone conversation a few minutes ago with a representative of the American Small Business League, I was given permission to post this information. While the ASBL serves companies with up to 500 employees, far more employees than Indie Business Owners have, their interests are similar to ours in some ways. ASBL's review of the new Emergency (it's not an emerency) Economic Stabiliation Act of 2008 reveals a provision that give unfettered discretion to the federal government to waive set-aside provisions that benefit small, woman-owned and minority-owed businesses.

Stop_sign_408

Indies, I know that some large businesses have acted unfairly to take advantage of some of the SBA's set-aside programs. I am personally disgusted with how programs that were originally designed for real small businesses have been intentionally ignored by companies that find a way to benefit simply by having attorneys walk through loopholes and publicists to "spin" everything once they've made millions of dollars by emloying unethical and illegal practices. I fear from a policy perspective that this will only get worse if the government can use this new law to waive, at its discretion, provisions protecting traditional small businesses. Just imagine where that leaves Indies! Please review ASBL's overview below and decide for yourself whether you agree that the law should not pass with this provision. If so, act now using the easy to use templates and links below.

Letter From American Small Business League

Today, I am contacting you with an important legislative alert and a call to action. As you may know, [Monday,] the House of Representatives voted down the financial bailout bill, by a 228-205 House Vote. The bill, H.R. 3997, the Emergency Economic Stabilization Act of 2008, contained a provision that could have had far-reaching negative impacts for small businesses across the country. We are concerned that as Congress moves forward with the second incarnation of the bill, this legislative language could come up again.

Specifically, Section 107 of H.R. 3997 would give overly broad authority to the Secretary of the Treasury, allowing the Secretary to waive or suspend provisions of the Federal Acquisition Regulation (FAR). The bill states, "The Secretary may waive specific provisions of the Federal Acquisition Regulation upon a determination that urgent and compelling circumstances make compliance with such provisions contrary to the public interest." This vaguely worded power grab could lead to vital small businesses programs being suspended on the whim of the Treasury Secretary.

While this bill was voted down in House, it is almost certain that a new bailout bill with a similar provision will be introduced and possibly voted on soon. We cannot allow a bill to pass that contains legislative language, which weakens or removes the current protections for small businesses. In addition to concerns regarding the bailout plan, we are concerned that the language of H.R. 3997 did not contain any provisions to help small businesses compete during these hard economic times. With that in mind, we are pushing for the inclusion of a provision that would stop the diversion of federal small business contracts to large corporations, as a means of giving a boost to the middle class economy.

Given the gravity and time sensitive nature of this issue, we ask that you offer an official statement from your chamber opposing language similar to that of Section 107 and supporting the removal of large firms from federal small business contracting programs. Additionally, we ask that you distribute our message to your members, asking them to contact their elected officials regarding this issue. We would appreciate a copy of any letter that you decide to send to your congressional representatives. Please email me a copy of your letter or send it via fax to (707) 789-9580.

For your convenience I have included: a description of our concerns, a link to the congressional contact portal, a copy of H.R. 3997, and a letter template that you can personally use to contact your congressional representatives.

Thank you and please let me know if you have any questions.

Best regards,
Kevin Baron | Director of Government Affairs
American Small Business League
707.789.9575w | 707.789.9580f
kbaron@asbl.com | www.asbl.com

ASBL Concerns

We are concerned that Section 107 of S. 3997, the Emergency Economic Stabilization Act of 2008, will be included in the second incarnation of the financial bailout bill. Section 107 of the bill, will give overly broad powers to the Secretary of the Treasury, which would allow the Secretary to waive specific provisions within the Federal Acquisition Regulations (FAR) given, "urgent and compelling circumstances," which make compliance with such provisions contrary to the public interest. The suspension of the FAR would effectively remove vital protections for small businesses in federal contracting programs.

The language in H.R. 3997 was too vague and ill defined, which will open the door for an abuse of power that will harm small businesses. New bailout legislation will be introduced and possibly voted on by the end of the week and we cannot allow a bill to pass, which contains legislative language that weakens or removes the current protections for small business contractors, while giving the Treasury Secretary, overly broad powers.

Every year billions of dollars in federal small business contracts are awarded to Fortune 500 corporations, their subsidiaries and European firms. The current language of the bailout bill does not address stopping the diversion of federal small business contract dollars to large corporations. We believe that by including language to remove large firms from small business programs, we could infuse the middle class economy with billions of additional dollars.

Due to the urgency of the current financial situation and the willingness of Congress to introduce and pass a bailout bill within a quick timetable, we are asking that you take immediate action to help protect small businesses.

Links

H.R. 3997 (PDF)
Chamber Endorsement Letter Template
Senate Contact Portal
House of Representatives Contact Portal

Sample Letter

Dear Senator/Representative _______,

I would like to express my concern regarding the inclusion of Section 107 from H.R. 3997, the Emergency Economic Stabilization Act of 2008 or any other legislative language that has the potential to weaken federal programs designed for small businesses. I oppose giving the Secretary of the Treasury the ability to waive specific provisions of the Federal Acquisition Regulation (FAR) under any circumstances.

Additionally, small businesses are the backbone of our nation's economy. Every year billions of dollars in federal small business contracts are awarded to Fortune 500 corporations, their subsidiaries and European firms. That said, I support amending the current language of the bailout to include a boost for small businesses in middle class America, by precluding the federal government from counting large corporations towards the congressionally mandated small business procurement goal.

Small businesses are a vital engine of growth in our economy and I strongly urge you take action to ensure that small businesses remain protected.

Thank you,

Name
Date

What do you think?

I just wrote my representatives. Did you write yours? Share your thoughts and actions!

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Bad Bail Out!

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Bad Bailout!!

How the Emergency Economic Stabilization Act of 2008 Affects "Real" Small Businesses

Yesterday, the United States House of Representatives Committee on Financial Services released the text of the Emergency Economic Stabilization Act of 2008. I spent a few hours reading through it and I have some thoughts. In a nutshell, the Act allows the United States Secretary of the Treasury to establish a Troubled Asset Relief Program (TARP) pursuant to which it can purchase the "troubled assets" of certain financial institutions. It also creates a new regulatory body, the Office of Financial Stability, within the Treasury Department, the purpose of which is to implement TARP. You can view a section-by-section summary of the Act here. (PDF)

Stack_of_bills

While I am glad to see that, under the Act, the actions of regulators would be subject to review by federal courts, and also that the Act includes some provisions to help home buyers and (on paper anyway) prevent the corporate elite who started all of these problems from enjoying windfall profits, I can't help but note that this is not really an emergency. An emergency is unforeseen, yet we've been watching this happen for years. And lawmakers have done nothing until now. Calling it am "emergency" does not excuse any of them, or the millionaires who are at the heart of this debacle, from the consequences they should (but will not likely) face. Regardless of whether we "must" act now, and in this way, I am very troubled by this piece of legislation from a policy perspective, particularly as it affects Indie Business owners. Here's why.

Small Business in the United States of America

The US Small Business Administration allows certain businesses to be defined as "small" so that they can take advantage of various set-aside programs and benefits that theoretically ensure that they can get their fair share of government contracts, minority set asides and other opportunities. The amount of revenue a "small" business can generate and still qualify as "small" varies depending on the industry.

A sheep farmer, for example, is "small" if he grosses $750,000 or less a year. That's a lot of money to most people. Other companies can make endless millions of dollars without limit so long as they have only a certain number of employees. In practice, this has amounted to the mis-classifying of "employees" as "independent contractors" by multi-billion dollar companies so they can take advantage of more government contracts.

So you see, "small" is not really small in America.

America's Real Small Businesses

The true definition of small business is represented by an important and growing segment of our economy that is often overlooked. They are what I call "Indie Businesses" and I am proud to be counted among their number. We are making substantial contributions, yet not grossing anywhere near what the US government calls "small."

Indie Business owners are a subset of the larger category of "small" business owners. We are a sort of cross between consumers and business owners. We are consumer business owners if you will.

Many of us maintain traditional jobs as we also own and manage our businesses. Many of us are also the primary home managers and caregivers to our children. Some of us leave the traditional workforce so we can be more accessible to our children while they are young, yet we must continue to make a financial contribution to the family, so we work at home or in a location close to home so we can do both.

There was a time when we were mainly women who were also mothers, but lately, our ranks have swelled to include men who are fathers, and on a larger scale, people in general who seek an alternative to the limitations that come along with pursuing a traditional career path. My educated guess based on nearly 15 years of work in this field leads me to believe that our annual income ranges from $0 and $2 or $3M a year on the high end -- nowhere near the average annual gross receipts of a "small" business as defined by our government.

Now, The Bailout

It is against this backdrop that we must assess the current economic bailout. Let's look at the big picture. The US Department of Treasury's stated mission is to "serve the American people and strengthen national security by managing the US Government's finances effectively, promoting economic growth and stability, and ensuring the safety, soundness, and security of the US and international financial systems." So let's start with that. Buying out failed mortgage brokers because the Secretary of the Treasury thinks it's a good idea does not manage taxpayer money effectively. That's reason enough to vote against this bailout plan.

How the Bailout is Affecting Indie Business Owners

The bailout sends hard working Indie Business owners the wrong policy message. Government exists to support and encourage policies that allow us to live the "American dream," whatever that means to us. But bailing out large companies by simply buying them with our money, after watching their leaders make one poor business decision after another for years, underscores the fact that, in America, you can wisely invest your money in your business all you want, and the government will still find a way to put your assets at risk.

Credit is already nearly impossible to come by for our kind of businesses. Most Indie Businesses are owned by women who, no matter the size of the business they own, already have a hard time procuring business loans and venture capital investments. Our only real option is to bootstrap our ventures with credit cards while holding down a full-time job. We do this for years hoping that the business will eventually support us so we can exit the traditional workforce and continue to pursue our dream full-time.

Some members of the Indie Beauty Network have told me, for example, that their attempts to purchase manufacturing supplies using credit cards through Wachovia (one of the failing financial institutions) are being declined even though they have credit on the card, are not even close to maxing it out and have not missed any payments. I'm sure that will continue. How can they run their manufacturing businesses if they can't purchase supplies?

This bailout plan creates a climate that is decidedly unfriendly to Indie Business owners who are managing our nation's real small businesses. In addition, we are running our homes, trying to find gas (in Charlotte, NC where I live, most stations have none!) and raising children to thrive in a world where business ownership is a necessity and not an option as technology replaces the jobs that are not shipped overseas. We are making significant contributions to our nation's economy, while also working to secure our futures and the futures of our children.

This bailout is demoralizing and distasteful. It sends the message to Indie Business owners that unethical business practices are overlooked and rewarded. We live in a nation where traditional jobs are drying up by the millions. We must have our own businesses to be comfortable and to be empowered to provide a strong launching pad for our children. We are leaving no stone unturned in order to do that. Yet, our credit options are fizzling out as our need to be profitable increases literally by the hour.

This new law is the next chapter in the saga of the incestuous relationship that multi-million dollar business leaders have with lawmakers and regulators. I have nothing against multi-million dollar corporations. I buy from them and benefit from their products and services every day. Big businesses, just like small and Indie ones, have no personality in and of themselves. They do nothing on their own. Their actions are dictated by the leaders who manage them. The problem is not big businesses. The problem is the people who lead them.

And it is these people, along with our representatives in Congress, who have created a framework that is broken and intolerable. It is up to us to rise up and do something about it.

How the Bailout Will Affect Future Indie Business Owners

I have come to the realization that, bad policy though it may be, this bailout is a done deal for one reason and one reason alone.

We simply have no choice in the matter.

The success of American business (both large, small and Indie) rests in large part on our global credibility, and the principle that hard, honest work is rewarded. That if you create a business that generates a profit by behaving ethically and providing valuable products and services, your tenacity and innovation will be recognized and celebrated. That is foundational to our economy.

The government's purchase of worthless financial related assets for years to come, with money it does not have shakes that foundation to its core, makes a mockery of desirable ethical business practices, and discourages average Americans from going to the trouble of taking on any business risk at all. Again, this is devastating in a world where business ownership is not an option. It is a necessity.

And yet, there are no other viable options to this bailout. The alternative of course is to let these big mortgage giants solve their own problems. That's a lousy option considering that the people who would be solving the problems have already proven themselves to be grossly irresponsible and greedy. On the other hand, a bailout proves that deregulation does not work, and that is already a huge problem for Indie Business owners.

Deregulation

Deregulation and lack of effective, honest regulatory oversight at all levels of the financial sector is a large part of the reason why financial institutions are failing. This is recognized by both the Republican and the Democratic party presidential candidates. (Chuck Baldwin, running on the Constitutional Party ticket, favors almost no regulation at all, a position with which I do not agree.)

So what does this mean? Well, the pendulum will probably swing back to -- you guessed it -- unnecessary and burdensome regulation. And more regulation hurts Indie Business owners the most. Even though we do not contribute to the problem, we will be saddled with the red tape, increased fees and overbearing bureaucracy.

This is already happening in the food and cosmetics arenas. The US Committee of Energy & Commerce is now considering new legislation that would force food and cosmetics manufacturers, regardless of size, to pay from $2,000 to $12,000 in annual registration fees and comply with a mountain of paperwork. The FDA Globalization Act of 2008 would put thousands of Indie Business owner in these sectors out of business, and prevent millions more from starting. Those wonderful organic handmade moisturizing soaps you buy? Gone. The tasty holiday cookies you get from your local market? Gone. This is but one example of how increased regulation will hurt all of us. (More on this draft law with a video and a Petition you can sign to oppose the law is here.

Indie Business owners want to do our part to bolster the American economy, and we are doing so by introducing innovative products and services, increasing competition across all sectors of the economy, ramping up American exports and keeping prices for products and services accessible to the vast majority of Americans. Bailing out fat cats is countering our best efforts in all of these areas, including our best efforts to make a contribution while also securing our futures and the futures of our children.

Future Generations

I believe that entrepreneurship is the next great civil and equal rights issue of our time.

We must work to create an environment where our children and their children can launch, own and manage businesses without fear of excessive government bureaucracy, or so little oversight that we find ourselves in a situation like this again.

The states can do a lot to support businesses where they are, but if the federal government does not create an overall framework that allows Indies to flourish, future generations are in big trouble.

The saddest part of the Economic Stabilization Act of 2008 and the unethical practices that gave rise to it, is not that my and your business are adversely affected, but that our children's opportunities to own profitable businesses are adversely affected. It's hard enough to start a business today, even with adequate capital and good credit. What will it be like for the next generation?

Will my children and theirs be saddled with fallout from this week's activities on Capitol Hill? It is inexcusable that the rush to "solve" this problem is going to give rise to another one. That is, that future generations, no matter how hard or smart they work to build a lasting business legacy, will see those legacies constantly at risk of being demolished at worst and undercut at best, by the very government that is duty-bound to protect, defend and support them.

What do you think?

Last week, I touched based with several Indies who are interested in joining me in Washington, DC shortly after the new president is inaugurated to make our position known where it counts: at the White House and on Capitol Hill. I have started the process of obtaining a permit to allow us to congregate in LaFayette Park across the street from the White House so our new president will know that we want to be a part of the political process, and so the media can have an opportunity to hear our stories.

If I get positive feedback in the comments section of this blog post, I will invest the time and my own personal resources to make this happen. What will you do? Join me? Tell your friends? I need to hear from you!

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Earlier this month, I taped a segment for WUSA-9, the CBS affiliate in Washington, DC, on the topic of the FDA Globalization Act of 2008. I wanted to share it with you because it's summarizes the heart of the issue. That is, if passed in its current form, it would put thousands of small and woman-owed businesses out of business, while doing nothing to protect consumers. Along with anchor Lesli Foster and IBN member Jamila White of j.blossom, this segment aired on September 18. Unfortunately, the station removes the video links from its site after a few days, and you can read the story here.

This whole process is such a fantastic adventure for me. It is such a pleasure to be in a position to inspire, encourage and advocate on behalf of Indie Businesses across our nation.

If you have not signed our Petition in opposition to the FDA Globalization Act of 2008, please do so by leaving your comment in the comments section of this blog post. You don't have to write a lot. Just say as little as, "I oppose the FDA Globalization Act of 2008. Name, city, state."

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Felons Vote!

“Felons can vote this year.” I heard that statement on this Saturday. My questionable reaction was ‘What?!” and my feeling was dumbfounded. I speculated why I hadn’t heard of this and also I wondered what was so different this year than any other. My first planned course of action was to send out a world wide shout out to let everyone know of this; after some research of course.Monday morning on my way to the j-o-b, I phoned a family member who lives in CA and has been convicted of a felony in his past. Fortunately, he has not allowed that label hinder him. He is a profound business man and it making good for himself and his family. I asked, “Have you heard that felons could vote?” He chuckled and stated, “I have been voting all of my adult life.” I was so surprised. He stated that there was no question on the voter registration card that asked if you have even been convicted of a felony. Immediately, I began to wonder why everyone thought and believed this horrendous myth. I wonder why we just “went along with the flow” and didn’t research or ask questions.Now as I sit here informing everyone who was guided to this writing somehow, the statement, “Ignorance is bliss comes.” I say that because us not knowing this has hurt us so badly but it has blessed others, if you catch my drift. We have been walking around ignorant to the fact that as a people we have much more power than we allow ourselves to have. We have been the source of demise, just by carrying out the lie. I stand accused in this continued unawareness. As I speak I am internally forgiving myself for not knowing. I am forgiving myself for wondering why but not digging for the answers to my questions.I am now wiping my slate clean by informing the masses of people who are like me in this moment. I command you to do this research for yourself and alert everyone that you know to do the same. If you just do not have the tenacity to do so, at least spread the word that in some states, FELONS CAN VOTE, this year and every year after that! Let us not wonder why this genocidal fairy tale was carried out, we should all know the why. Let us work on the how. Let us focus on the what. Let us be the who. Together we can take a stand with the newfound knowledge that we have and we can make a difference. One person cannot change the world but together we can mold this puppy into what we want it to be. Let’s do this man!Depending on the state you live in, if you have had your voter right taken away due to a felony conviction or for any other reason, you can request to have your voter right restored. Certain states like Nevada have already restored felon’s right to vote. Go to your states government page and search for the election page or even more specific: voter right restoration. Don’t give up, look until you find the information you need and then pass the knowledge!Copy and paste the link below to register, if you have not done so already!https://ssl.congress.org/congressorg/e4/nvra/Love & Light, Literary Thought 2008http://www.literarythought.com
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Bail Your Own Self Out

The Economic Message of the Century: Bail Yourself Out

Yesterday, I posted an in depth analysis of how the Emergency (which really isn't an emergency) Economic Stabilization Act of 2008 is affecting "real" small businesses. After yesterday's failed vote on the Act, and after listening to President Bush speak a few minutes ago, the post is even more relevant today. Together, the Act, the vote and the President's morning message point inevitably to one conclusion: you can and should bail yourself out.

Achievement

Neither you nor I can expect the federal government alone to protect and defend our economic interests. That's true now, and it was true a century ago. Each one of us must climb his own group of stairs, pause at the top and begin to fly under the power of our own economic potential. Here's why you are your own best bail out plan, and what you can do now to start soaring.

1. Don't Panic.

Wall Street is panicking. President Bush is panicking. Maybe even some of your friends and family members are panicking. Don't follow suit. If you have to retreat from the television pundits, debates and talking heads to keep your cool, then do that. Take a deep breath, call on your faith, assess your personal situation and potential and take reasoned, determined steps to move forward in your own life.

More than ever, this reasoned assessment must include starting a business of your own.

2. Start a Business Today. In a segment on this morning's CNN program, the reporter cited a statistic that, between 1974 and 2007, the average income for American males declined 12%. No self-respecting man, whether or not he has a family, can look at that statistic and risk that a traditional job will secure his future. You have to have a business of your own.

I don't care if you start by selling old books out of your attic on ebay, and make a $2 profit. You have to start somewhere. Look around you, there are tons of options. Farrah Gray started selling painted rocks to school friends when he was six years old. Today, he's a successful business man. And look at Oprah. You can create your own brand of success, and you don't have to sell rocks. And you don't have to become mega-wealthy like Oprah.

Why? Because you have technology. If you don't have access to the Internet in your home, then your neighbor does, or your local library does. And yes, you may just have to take the bus there after you get off work. Remember, you have to be your own bail out plan. No one is going to do it for you. Use technology to use social media of all kinds to connect with others. You'll be amazed at the business opportunities that will come you way.

Want more options? Go down the street and offer to mow someone's lawn. Run errands for busy executives. Get a retail sales certificate from your state, buy some bagged potato chips from a wholesaler and sell them to executives downtown. These particular options may not be realistic options for you, but that's no reason not to create some that are.

Think. Think about what is at your disposal. Think about friends and family members who will help and encourage you. And don't tell me you have no options. Farrah started with rocks and no matter where you live, you can always find some of those.

3. Train Your Children to Be Entrepreneurs.

Part of responsible parenting today includes training your children to be entrepreneurs. Of course, we must also teach them to do well in school, graduate, go to college and get a job. But that's only the beginning. They have to know what to do if they lose that job, that is, if they are lucky enough to have one. Make it so that, when your child loses a job, she can come home, open up her laptop, check her shopping cart and make a plan to expand her own empire.

Does your tween have a cell phone of her own? A computer? A text messaging device? Make it a condition of continued use that she pay for it herself. If that doesn't encourage her to adopt an entrepreneurial spirit, nothing will. Believe me, she'll be selling homemade lip balm in no time.

Encourage your teen children to offer babysitting services more frequently and explain to them that the money goes in savings or to pay down any family household debt if that's an area of challenge for your family. The family that grinds together binds together. Train your children to use their skills, talents and areas of expertise to serve others in exchange for a fair sum of money. And then train them to be frugal with every penny so that, even if the financial world is collapsing, the adverse effects on them are minimal.

I'm not talking about becoming a loose canon here, and jumping at the first multi-level marketing opportunity you can find. I'm talking about investing your time and energy in something that you own. I'm talking about a brand of your own.

Every American simply must make it a point to have a stream of income that he or she controls. And we must wean ourselves off of using OPM to make ends meet. That is the only way to avoid being at the mercy of an economy that is rapidly changing, and frankly, not changing in favor of the common American.

Regardless of whether the new Act passes, in its current form or in another form, the handwriting is on the wall. Don't panic. Start a business today. Teach your children to start businesses. This is the ultimate bail out plan, the one that you implement on your own terms. The one you control. The one you love. The one no one can take away from you.

What do you think?

I quit my very well paying job in a Fortune 500 company over a decade ago because working with large companies taught me that business ownership is the key to economic independence for all Americans. Thanks to technology, it's more accessible than ever. But you have to stop watching all the panic on CNN and everywhere else. We all know how bad it is. Turn the television off and start bailing. I did it and let me tell you, my journey has been anything but a piece of cake. If I can do it, so can you. So, are you ready? I've got my bucket and I'm right her with you. Let's roll up our sleeves and start bailing together!

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Maybe it’s me. Maybe this has been going on for a very long time and I finally caught on. But there is something going on. What am I talking about?How many of you watched the televised proceedings of the 2008 Republican National Convention during the week of 1 September 2008 and the 2008 Democratic National Convention during the week of 25 August 2008? Did you notice anything, shall we say, “different” or “unusual”?Well, there was a lot of talk about Fathers and Fatherhood on both sides of the aisle. I have been watching televised proceedings of both the Democratic and Republican National Conventions for years and I cannot recall when I have heard Presidential Candidates or their wives talk about Fathers and Fatherhood.For what, to my knowledge, is the first time, Fathers and Fatherhood was discussed in speeches given by very high profile individuals at the 2008 Democratic and Republican National Conventions. And this discussion of Fathers and Fatherhood which occurred at the 2008 Democratic and Republican National Conventions not only demonstrates that Fatherhood transcends boundaries, but it also sends a clear signal that Fathers and Fatherhood have moved to the center of the national political radar screen.On Monday, 25 August 2008 in Denver, Colorado, Mrs. Michelle Obama, the wife of Democratic Party Presidential Nominee and United States Senator Barack Obama rendered a powerful and soulfully riveting keynote speech during which she talked about her Father who, under the most excruciatingly challenging set of circumstances, empowered and strengthened his family and positively shaped the minds and souls of his children.Mrs. Obama had this to say about her Father:" . . . My dad was our rock. Although he was diagnosed with multiple sclerosis in his early thirties, he was our provider, our champion, our hero. As he got sicker, it got harder for him to walk, it took him longer to get dressed in the morning. But if he was in pain, he never let on. He never stopped smiling and laughing — even while struggling to button his shirt, even while using two canes to get himself across the room to give my Mom a kiss. He just woke up a little earlier, and worked a little harder . . .."On Thursday, 28 August 2008 at Invesco Stadium in Denver, Colorado, Democratic Presidential Nominee and United States Senator Barack Obama in his acceptance speech entitled, “The American Promise”, talked about “a renewed sense of responsibility”.What does this have to do with America’s promise, our children, and Fathers? An excerpt from Democratic Presidential Nominee and United States Senator Barack Obama’s speech helps us to “connect the dots”:" . . . And Democrats, we must also admit that fulfilling America's promise will require more than just money. It will require a renewed sense of responsibility from each of us to recover what John F. Kennedy called our "intellectual and moral strength." Yes, government must lead on energy independence, but each of us must do our part to make our homes and businesses more efficient. Yes, we must provide more ladders to success for young men who fall into lives of crime and despair. But we must also admit that programs alone can't replace parents; that government can't turn off the television and make a child do her homework; that fathers must take more responsibility for providing the love and guidance their children need . . .."And on Thursday, 4 September 2008 in St. Paul, Minnesota, Mrs. Cindy McCain, the wife of Republican Party Presidential Nominee and United States Senator John Sidney McCain III, gave an electrifying speech in which she talked about her Father and shared some of the life lessons she learned from him.Here is what Mrs. McCain had to say about Fatherhood and her Father:“My Father was a true ‘Western Gentleman’. He rose from hardscrabble roots to realize the American dream. With only a few borrowed dollars in his pocket, a strong back and a can-do spirit, he built a great life for his family. His handshake was his solemn oath. He looked you straight in the eye and he always believed the best of you unless you gave him good cause not to. Modest and good-natured, he had deep roots in our American soil. He taught me life is not just about you - it’'s also about nurturing the next generation … preparing a better world for all our children and helping them find the right way up . . ..”Fatherhood. It transcends the boundaries of politics, culture, religion, language, ethnicity and economics.And now Fatherhood has moved to the center of the national political radar screen.
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