Are Your Ready to Discover How to Light Up Your Stage by "Bringing Sexy Back" to Your Marriage?

Well, you definitely want to listen in today as we talk with SheroEntrepreneuer & Entreprenerial Rock Star, Gail Crowder.

As you know I love, love, love discovering and speaking to brilliant, trailblazing women who  are called to serve a need and fill a void and don't hesitate to answer the call to fill it. My guest today Gail Crowder is no exception.

Happy Mother, Happy Wife, Happy Home, Happy Life!

To me, rocking your stage as a Married Christian Woman is about having proper balance in all areas of your life, a lesson I have learned the hard way for sure. Achieving success in your career or entrepreneurial endeavors, mean nothing if you don't have balance and fulfillment at home. So, it would seem to me that if you are someone who is married, home matters would be important. Specifically when it comes to your spouse.

You want to listen to this conversation if you are:

• A Married Christian Woman Entrepreneur facing challenges in your marriage that are threatening success in your entrepreneurial endeavors
• Looking for a way to rekindle the flames of love and intimacy in your marriage
• Want to be inspired by the story of trail blazing women like Gail who are called to do something great (and not always accepted), so you can find the courage to do the same

Because, in this inspiring and informative 39 minute conversation, you'll discover:

• 3 practical and powerful ways to not only bring sexy back to your marriage, but success in all other areas of your life
• The #1 thing you should absolutely do in your marriage to secure it's success
• How you can join Gail's movement and attend her events to help you reignite the spark in your marriage and success in your life
• Real talk, candid and practical advice on how to navigate the challenges in your marriage that are too taboo to discuss in traditional churches or christian women conferences
• And so much more...

Click Here to Listen to "How to Rock Your Stage & Bring Sexy Back to Your Marriage"

Click Here to Listen and Learn More

You left your corporate job (or perhaps it left you) and you’re finally self-employed. You get to finally live your dreams of business ownership right. but do you have the right mindset? Are you still treating yourself like an employee of your own business? What are the 3 things you need to do to shift your mindset from thinking "paycheck to paycheck" to thinking like a real employer?

When I said "that's IT" from my last corporate layoff (yes I had 2) I was ready to embrace self-employment head-on. I had clients almost immediately and had replaced my corporate salary and then some. BUT

I was overwhelmed, I didn't know know to set boundaries with my clients, I felt like I had to "earn" every penny they paid me. I was  "crackberry" addict (my Blackberry stayed on 24/7 literally. I spend 40+ hours on client work with little time to actually build my business. Despite the fact I had 15 years+ experience and a solid background in operations and systems. I was still struggling and overwhelmed. Even though I was my own boss, I was treating my business and my value like I was still an employee.

Listen to this latest podcast for the 3 things I learned about myself and my business that literally changed the course of my business.

Multipassionate entrepreneurs often suffer from this...Self-competition - doing WAY too much in your business or having so many visions and passions that it's difficult and challenging to know exactly what to focus on - where and when to ask for help and how to really impact change with your work. What is the key "thing" you MUST know and understand if you desire your visions to truly manifest into real impact?

I'm excited to introduce my new PODCAST show "Liberation Conversations with Katrina" discussing a issue I struggled with for YEARS in my business. The issue that caused me to start a business on Monday and by Friday I'd be "on the next". Or to start a project and then find myself completely overwhelmed (and underperforming) because I was doing waaaay too much and not delegating properly. I got the wake up call and in this podcast I reveal the "thing" we must all do to be both effective and sane. The truth revealed here may ruffle a few feathers and be uncomfortable to hear but often the truth isn't comfortable, but it's always necessary if you intend to grow.

Listen to this podcast, then leave me your thoughts, comments. Do you agree with me? Disagree? Are you challenged in your own business with "Self-competition?"

Until next week

-Katrina

Importance of Business Branding

Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with the customer base.

One of the best ways to establish the prominence of your brand in the market is by remaining consistent with the message that is conveyed by your marketing efforts. Refrain from claiming to produce bold and large scale promises. Your customers will easily remember when you fail to deliver in those promises. You could easily lose that reputation that took you years to build. Therefore, you need to pay attention to exactly what you need to do (and what not to do) if you want to turn that trust you have created amongst your customer base into increased sales.

Campaign for Brand Awareness

Since every brand is distinct, you must also utilize varying approaches in communicating the brand's message across to its target market. This part entails immense creativity and a certain level of sensitivity to the needs of your prospected customers.

If you are not sure how to do this, you can take hint from other highly successful brands in the market. Study how they utilize their brand and what strategies they employ to get more people drawn into their brand. For instance, you can work on an emotional campaign, which is something that is rather difficult to do. But once you are able to establish that, then you could potentially increase your sales. One important thing to remember when you are using an emotional campaign is to always speak the truth about what your product is about and what it can do that will benefit your target market.

Tips for a Successful Emotional Campaign

If you decide that you want to appeal on your customer's emotion as your business branding strategy, then you need to consider various aspects that'll make it work. One way to effectively do that is share a story. This story could be fictional or not, but it should have some relation to the brand you are trying to campaign on. The idea here is to be able to produce some sort of personal improvement or progress by using the product.

If possible, base the emotional campaign on the brand itself, not just on the product. That way, you'd be able to produce a distinct campaign that will easily set you apart from competing companies. Then, whatever this message that you use in your campaign, try on remaining consistent with that. You can use different methods and campaign variations, but the message must remain the same in all of your brands.

After you have finalized your campaign, verify every bit of detail that is included in the campaign, whether you are using it for TV or print advertising.

Preserving Business Reputation

The brand recognition phase is over and now you have to utilize ways to preserve your company's reputation. It must involve taking notes and analyzing of your company's actions and how the customers perceive those actions, in relation to their satisfaction about your brand's performance and some other related factors.

Again, sensitivity to your customer's needs and using your brand to address that is one of the most effective measures toward business branding. As you go forward in your business efforts, try to learn more about effective business branding strategies to expand the reach of your brand in the market.

Do you have a Podcast, Teleseminar, Interview, or any audio that you would like transcribed? Done Write Transcription is offering up to 30 minutes of transcription services for free. Done Write Transcription will officially launch on March 15, 2012. As I prepare for the official launch I am looking  for 3 to 4 more projects to complete to be sure I have worked out as many kinks as possible and to get feedback on what can be done better to ensure I am offering the best possible service. 

There are so many reasons why you should get your audio transcribed but here are just a few: you can offer it as a free resource to your subscribers, you can create an e-book to sale, use the information for articles or blog post, reach a whole new audience (not everyone wants to listen to audio) and sometimes people just want both!

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