Authentic Business and Marketing Strategy: The Power of Autoresponders and Articles
First let’s talk about what an autoresponder is. When I first was introduced to an autoresponder years ago it didn’t catch my attention long enough for me to go through the learning curve needed to set one up.
Well you can imagine that my community and list wasn’t large enough to experience the pain of manually managing my lists. That was then and about a year later I found myself with the need to learn how to set up an auto responder. it was my new welcomed friend. It’s well worth the time to learn the ins and outs of setting it up, although we now offer a Done for you (done for you) service if you prefer not to deal with it.
Most complimentary offers, teleseminars etc. send you a welcome email once you opt in and if it’s a double opt in you will receive the welcome once you confirm. Now imagine having manually sending out the welcome emails or manually sending a newsletter/Ezine to your list of even 100 subscribers. Now multiply that 10 times. Ha! That’s why you need an autoresponder. So that your new friend can auto respond to your contacts, subscribers etc.
Now that you have a basic intro to autoresponders let’s talk about using articles to market your business, product, product or service.
Writing articles to market a product or service is an excellent way to build business. The articles should be very informative, providing the reader with information that is relevant to a specific topic. The article usually includes a link to a webpage for more information. The webpage, of course, is designed to sell a product or service that relates to the topic of the article.
These articles are commonly submitted to article banks, websites, and ezine publishers. This is one of the most effective ways to market a service or product on the Internet, and it can become even more effective when it is combined with the use of an autoresponder.
Begin by setting each of your articles up in your autoresponder. It is important that each article have its very own autoresponder address, so you will need an autoresponder service that will allow you to do this. Next, make a master list of your articles, with the autoresponder address for each article listed beside the title. You can even add descriptions of the articles on your master list if you want to.
Advertising your articles one at a time can take a great deal of time…but advertising one autoresponder address – the one for the master list – won’t take very much time at all. Simply put it in your newsletter and on your website. You can even allow other ezine publishers to use this is as a free resource for their subscribers!
There you have it an Authentic Business Marketing Strategy using the power of the article and autoresponder.
Want to learn more about marketing your business online? Register here for my FREE training call “How to Market Like a Superstar on a Shoestring Budget!” It’s not about a scarcity mindset but rather a “smart marketing” mindset.
