Blogs

I have recently gotten more involved in my Video Marketing for my new extra-income driving business venture. In doing so, I have noticed how much more people I am connecting with across the country. Last week I had 3 sales conversions within 2 days all as a result of my videos. Although I knew YouTube.com was a great resource, honestly I didn't realize how beneficial it would be to my company. Here are some interesting statistics I found in regards to how much video marketing works.

According to comScore, the global leader in digital business analysis, so you understand the potential for marketing with video: http://www.incitecreativeinc.com/resources/articles/Does-Video-Marketing-Work?/

• 89 million people will watch 1.2 billion videos today. Yes, today. Not for the week, or for the month, or for the year, but every day.
• Businesses spent $1.4 billion in video marketing on 441 billion videos in 2010. This number continues to increase.
• Video is popular across all age groups. Although 18 – 34 year olds spend the most time watching video, over 80% of the population across all age demographics watches video. So it isn’t just your teen that consumes content on the screen.
• Probably the most important statistic of all, comScore reported that on average retail site visitors who view videos are 64% more likely to purchase than other site visitors.

These stats should give you a little hope when venturing out into Video Marketing. Although it can be scary because you are making yourself available for people to critique, it can still be great for business.

According to Edelman and Adobe, the stats below show how much audiences enjoy videos that tell stories. UNIQUE stories at that. I believe people are captivated by unique stories because of the authenticity. My husband sometimes gets on me about where I choose to shoot my videos but in my research I have found that when you are real with your audience they connect more. Of course that is to an extent. You should never go on camera with a messy house in the background or in your pj's, etc. However, is you have a nice office space or living area feel free to have in the background.

So far Video Marketing is going well for me as a tester campaign. The following are 5 tips on how to make video marketing work for you.

1. Know why you are doing this. Having a lot of viewers is great, but you want to make sure they are targeted viewers that want what you have. So make sure you present it well.

2. Have a script. As boring as that sounds, a script will at least guide your video in the direction it needs to go. Although you may be recording alone, millions could potentially view your video so it can be nerve-racking while recording. So you want to make sure you have a clear understanding of what you are saying to your audience and that there is minimum babble.

3. Be patient & Have time. These two go hand in hand. As I stated earlier, taping can be nerve-racking and lead to having to do a lot of takes. Don't get frustrated, impatient or stop taping because of this. Make sure you regroup in between each take and feel free to practice before taping.

4. Use the right keywords. This is the most crucial part of Video Marketing. You want to make sure you use the correct words in your title and in the tags. I would suggest researching  what videos in your content area are getting the most views and why. Look at the titles and the tags. Revamp the title to fit what you are doing and see if you will show up on the first page of YouTube for the keyword. That should be your goal. For example: If you are looking to target people who are looking for diet pills, then look up "diet pills" on YouTube. What videos are coming up and what are their titles? Research this and apply to your video. After posting your video, test the keyword to see if your video pops up on the first page. If not, keep editing your title and tags until you do (without full-on copying anyone, of course).

5. Camera equipment. Some people believe they need a high-tech video camera with bells and whistles, which (don't get me wrong) is not necessary but  will be great when you start to get those millions of viewers. But to start out, the video camera on your computer will suffice. Or on your phone like a Samsung Galaxy or iPhone. For the phones, just make sure whomever is camera man has a still hand while recording.  The convenient thing about using your video cam is that you do not need anyone to record for you and you can record alone.

These are just a few tips to consider when starting your Video Marketing venture. I hope they help. Let me know how Video Marketing works for you!

Tamara

Busy925.com
MicoreInternationalOnline.com
BeFamousOnline2.com

Don't act like you don't know what I'm talking about. Whether you want to admit it or not, we all have had thoughts about being famous or popular for something (whether business-wise or talent-wise. I will be focusing on business). Hence why you started a business or why you are thinking of starting a business. That does not make you narcissistic at all, it actually shows how selfless you are. Because businesses always provide a NEED for people and you are helping them in one way or the other. However, as we all start out in business the goal is for people to flock to our website and to become...FAMOUS! We want to become famous for our services or our products or our blogging content, our brand! Unfortunately, it does not always come as fast as it did for Justin Bieber via YouTube or Mark Zuckerberg via Facebook or even within 6 months of blogging like Perez Hilton. So sometimes we have to take matters into our own hands. Below are a few tips on how to become famous online too, like these people did.

Step 1: Figure out what you want to be famous for

Whether it is for your business services, products or content, make it a goal to be the best. Another way to put this, is to find your niche and create a brand. If you want to be famous for creating great websites, figure out who you are selling websites to? What age group? What type of businesses? Why should they work with you? You need to make sure that however you are presenting your website brand, it is more creative and better than anyone else that is selling websites. You should try your best to come up with ideas that APPEAL to the people you are trying to reach.

Also, define what being famous online means to you. Do you want to be famous online for having a great company? Do you want to be famous online for having the best coaching services and products? Do you want to be famous online for making money from being the best blogger on business matters or women's fashion? Do you want to be famous online for a great personality and creative website?  Do you want to be famous online for being the best video creator of advertisements? Do you want to be famous online for being the best short story writer? First you have to decide how you will be famous so you can stay focused on your online journey to fame.

Step 2: Get to know your computer

There are SO many programs, some FREE, that can help you accomplish ANYTHING you want online. Whether it is to create your own website, get a domain name, create a logo, create an ecommerce site, or blog (befamousonline2.com), you can do it all online. You can find customers or leads, do lots of social networking, learn how to create your own autoresponder and advertisements. There is a lot of information on the internet. Just go to GOOGLE.COM and find the answers to ANYTHING you are looking for.

Step 3: Do your research

You should be familiar with the saying, "You don't have to reinvent the wheel". In some form or other, what you are looking to do has been done. Research people that have done it, or close to doing what you are interested in doing to become famous online. Find people you like or you feel are competition and start your own imaginery competition against them. Always keep watch of what they are doing so you can avoid it and do something greater. Find out what didn't work for people. Read books about people who are doing what you are interested in doing and how they got famous. Email people you are interested in knowing more about and ask them questions about what they went through to get famous online. This all helps you from going into your project blindly and to be aware of all of the obstacles you have to face.

Step 4: Market yourself

Facebook. Twitter. Youtube. Just to name a few. All great starts to getting your brand out there and finding your road to becoming famous online too. Also look into paid advertisements like Google ads and Facebook ads.

Step 5: Spend the time

Let's get serious here. Although the people above appear to have come out of nowhere, they did A LOT to get to where they are now. And they have to continue to fight to stay relevant and fresh. Think about it, overnight, Justin Bieber's voice changed and all of a sudden he's crooning like Barry White and STILL famous. Mark Zuckerburg has had so many rumors spread about him and people disappointed in the Facebook changes etc., but you don't see too many people deleting their pages. And Perez Hilton has to make cameos here and there just so we'll remember he is still around. My Point? Is that you are going to have to spend a lot of time building your brand and keeping it a brand. Please do not be alarmed by any of the following conditions:

• Sleepless nights because of all of the ideas swirling in  your head
• Late nights UP on the computer, writing content or editing websites (what do you think I am doing right now), preparing for interviews, photo shoots, etc.
• Taking your computer everywhere so you can work when you have a free second
• Constantly researching for new ways to market yourself, trying them all and only finding a few that really work for you. (results will vary)
• Sharing your ideas with people you think are as excited as you are, only to be disappointed by their response (WARNING: Do not pay attention to the reaction of those in family, spousal or amicable roles. They do not know your vision or have the same passion. And you cannot make them. Keep following your dreams and hit them up AFTER the first $million$ They'll really want to listen then!)

Make sure to be consistent. Give yourself a deadline for putting your ALL into your brand building towards being famous. 90 days is ideal. If you work really hard you may begin to see the BEGINNING fruits of your labor within 90 days. However, your hard work does not stop after the 90 days. You have to keep working towards your dream. Show off your writing skills, services or products. Be nice to everyone that communicates with you. Remember to be creative. Lastly, stay motivated and focused on your goal to be famous online too, today!

Tamara Garrison-Thomas

P.S. If you are still looking for a way to Be Famous Online Too with blogging, get access to this video. You'll see actual stories of real people (previously struggling to be famous online) who are well.... let's just say.... famous now!  (before you click this link, make sure to grab a piece of paper to take notes after you have access)

http://www.BeFamousOnline2.info