I have recently gotten more involved in my Video Marketing for my new extra-income driving business venture. In doing so, I have noticed how much more people I am connecting with across the country. Last week I had 3 sales conversions within 2 days all as a result of my videos. Although I knew YouTube.com was a great resource, honestly I didn't realize how beneficial it would be to my company. Here are some interesting statistics I found in regards to how much video marketing works.
According to comScore, the global leader in digital business analysis, so you understand the potential for marketing with video: http://www.incitecreativeinc.com/resources/articles/Does-Video-Marketing-Work?/
- 89 million people will watch 1.2 billion videos today. Yes, today. Not for the week, or for the month, or for the year, but every day.
- Businesses spent $1.4 billion in video marketing on 441 billion videos in 2010. This number continues to increase.
- Video is popular across all age groups. Although 18 – 34 year olds spend the most time watching video, over 80% of the population across all age demographics watches video. So it isn’t just your teen that consumes content on the screen.
- Probably the most important statistic of all, comScore reported that on average retail site visitors who view videos are 64% more likely to purchase than other site visitors.
These stats should give you a little hope when venturing out into Video Marketing. Although it can be scary because you are making yourself available for people to critique, it can still be great for business.
According to Edelman and Adobe, the stats below show how much audiences enjoy videos that tell stories. UNIQUE stories at that. I believe people are captivated by unique stories because of the authenticity. My husband sometimes gets on me about where I choose to shoot my videos but in my research I have found that when you are real with your audience they connect more. Of course that is to an extent. You should never go on camera with a messy house in the background or in your pj's, etc. However, is you have a nice office space or living area feel free to have in the background.
So far Video Marketing is going well for me as a tester campaign. The following are 5 tips on how to make video marketing work for you.
1. Know why you are doing this. Having a lot of viewers is great, but you want to make sure they are targeted viewers that want what you have. So make sure you present it well.
2. Have a script. As boring as that sounds, a script will at least guide your video in the direction it needs to go. Although you may be recording alone, millions could potentially view your video so it can be nerve-racking while recording. So you want to make sure you have a clear understanding of what you are saying to your audience and that there is minimum babble.
3. Be patient & Have time. These two go hand in hand. As I stated earlier, taping can be nerve-racking and lead to having to do a lot of takes. Don't get frustrated, impatient or stop taping because of this. Make sure you regroup in between each take and feel free to practice before taping.
4. Use the right keywords. This is the most crucial part of Video Marketing. You want to make sure you use the correct words in your title and in the tags. I would suggest researching what videos in your content area are getting the most views and why. Look at the titles and the tags. Revamp the title to fit what you are doing and see if you will show up on the first page of YouTube for the keyword. That should be your goal. For example: If you are looking to target people who are looking for diet pills, then look up "diet pills" on YouTube. What videos are coming up and what are their titles? Research this and apply to your video. After posting your video, test the keyword to see if your video pops up on the first page. If not, keep editing your title and tags until you do (without full-on copying anyone, of course).
5. Camera equipment. Some people believe they need a high-tech video camera with bells and whistles, which (don't get me wrong) is not necessary but will be great when you start to get those millions of viewers. But to start out, the video camera on your computer will suffice. Or on your phone like a Samsung Galaxy or iPhone. For the phones, just make sure whomever is camera man has a still hand while recording. The convenient thing about using your video cam is that you do not need anyone to record for you and you can record alone.
These are just a few tips to consider when starting your Video Marketing venture. I hope they help. Let me know how Video Marketing works for you!