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Should I Buy A House Vs Buying An Apartment Complex

If you’ve never owned any real estate and your in the market looking at homes and apartment buildings, you make want to consider who’s going to pay for that piece of real estate.  Let’s say you’ve found a house you like and an apartment building in the same area.  The mortgage on the new house is $1500.00 and the apartment building is $1500.00. 

One person decides to buy the new house for his family.  Now, he’s the only one responsible for that piece of real estate.  So, if he loses his income, he’s going to more likely lose the house and hurt his credit.  Now the other person decided to buy the 4 family complex.  His mortgage is also $1500.00, however he decides to rent out 3 of the units for $500.00 each, which covers his mortgage.  So whether he has a regular income or not his still keeps his piece of real estate. 

Also, the second person decided to add solar panels to the property and switch everything over to electric, and increase rents to $850.00 for each unit.  He decides to pay all utilities for those three tenants.  He gains an extra $1050.00 in rental income and he still does not have to pay any of his income into this piece of real estate.  He also gets to save up to buy the house the first person lost and the tenants from the apartment complex are paying for that house to. 

How many excuses can you come up with before you actually get work done? Excuses help pacify the fact that you aren't producing. It's time to stop making excuses for yourself and get the work done.

Just think of every excuse you make for yourself as a step further down the ladder of success. Who intentionally wants to take steps in the wrong direction? I know you don't!

As a woman you have to accept responsibility and provide accountability for the things you do and don't accomplish. Your main purpose as woman is to reproduce! That doesn't change when it comes to the work world either. This is your time to reproduce, that is multiply. By multiplying you can increase in all areas of your life.

You bring things into existence with your creative abilities. That means you supply your life with the things you desire by making it happen. Why deny yourself that? I challenge you to declare right now that you shall not be denied because of laziness. Declare that you will stop playing and get what needs to get done, done!

Remember F.O.C.U.S.!! Follow one course until successful.

I have recently gotten more involved in my Video Marketing for my new extra-income driving business venture. In doing so, I have noticed how much more people I am connecting with across the country. Last week I had 3 sales conversions within 2 days all as a result of my videos. Although I knew YouTube.com was a great resource, honestly I didn't realize how beneficial it would be to my company. Here are some interesting statistics I found in regards to how much video marketing works.

According to comScore, the global leader in digital business analysis, so you understand the potential for marketing with video: http://www.incitecreativeinc.com/resources/articles/Does-Video-Marketing-Work?/

• 89 million people will watch 1.2 billion videos today. Yes, today. Not for the week, or for the month, or for the year, but every day.
• Businesses spent $1.4 billion in video marketing on 441 billion videos in 2010. This number continues to increase.
• Video is popular across all age groups. Although 18 – 34 year olds spend the most time watching video, over 80% of the population across all age demographics watches video. So it isn’t just your teen that consumes content on the screen.
• Probably the most important statistic of all, comScore reported that on average retail site visitors who view videos are 64% more likely to purchase than other site visitors.

These stats should give you a little hope when venturing out into Video Marketing. Although it can be scary because you are making yourself available for people to critique, it can still be great for business.

According to Edelman and Adobe, the stats below show how much audiences enjoy videos that tell stories. UNIQUE stories at that. I believe people are captivated by unique stories because of the authenticity. My husband sometimes gets on me about where I choose to shoot my videos but in my research I have found that when you are real with your audience they connect more. Of course that is to an extent. You should never go on camera with a messy house in the background or in your pj's, etc. However, is you have a nice office space or living area feel free to have in the background.

So far Video Marketing is going well for me as a tester campaign. The following are 5 tips on how to make video marketing work for you.

1. Know why you are doing this. Having a lot of viewers is great, but you want to make sure they are targeted viewers that want what you have. So make sure you present it well.

2. Have a script. As boring as that sounds, a script will at least guide your video in the direction it needs to go. Although you may be recording alone, millions could potentially view your video so it can be nerve-racking while recording. So you want to make sure you have a clear understanding of what you are saying to your audience and that there is minimum babble.

3. Be patient & Have time. These two go hand in hand. As I stated earlier, taping can be nerve-racking and lead to having to do a lot of takes. Don't get frustrated, impatient or stop taping because of this. Make sure you regroup in between each take and feel free to practice before taping.

4. Use the right keywords. This is the most crucial part of Video Marketing. You want to make sure you use the correct words in your title and in the tags. I would suggest researching  what videos in your content area are getting the most views and why. Look at the titles and the tags. Revamp the title to fit what you are doing and see if you will show up on the first page of YouTube for the keyword. That should be your goal. For example: If you are looking to target people who are looking for diet pills, then look up "diet pills" on YouTube. What videos are coming up and what are their titles? Research this and apply to your video. After posting your video, test the keyword to see if your video pops up on the first page. If not, keep editing your title and tags until you do (without full-on copying anyone, of course).

5. Camera equipment. Some people believe they need a high-tech video camera with bells and whistles, which (don't get me wrong) is not necessary but  will be great when you start to get those millions of viewers. But to start out, the video camera on your computer will suffice. Or on your phone like a Samsung Galaxy or iPhone. For the phones, just make sure whomever is camera man has a still hand while recording.  The convenient thing about using your video cam is that you do not need anyone to record for you and you can record alone.

These are just a few tips to consider when starting your Video Marketing venture. I hope they help. Let me know how Video Marketing works for you!

Tamara

Busy925.com
MicoreInternationalOnline.com
BeFamousOnline2.com

Throughout our lives, we all have moments, seasons, where we experience life at it's best and it's worst.  But what do you do with those moments?  Do you say, "I'll never do that again".  Maybe something like, "Now I know what not to do", or how about, "What did I learn from all this"?  Every moment is a lesson and it all depends on how you perceive it and what you do with it.

We can very easily make our bad experience worse when we reflect on it as such. But what about the flip side, what did you learn from this experience?  How can my life be better because of what I've gone through?  Here's how...

Learn from it and move on!

No need to dwell on the negative, you'll just keep yourself stuck in the same mindset, without even realizing it.   And then everything around you will start to take on the same negative thought process.  Your job, your relationships, your mood, your happiness, everything will start to take a downward turn.  And the reality is that you have allowed it to get to this point because you just could not let it go.  Your thoughts kept the cycle going.

At this moment, make a choice.  A choice to be better, a choice to not allow this to destroy you, a choice to release the negative and move on.  Start to feel better immediately.  Remember all the wonderful people and great things in your life that you love and surround yourself with greatness.  If yours is a story you feel comfortable in sharing, then do that.  There is enormous gratitude in knowing that you have helped someone because of your own testimony.  Feel good again and don't let this experience deprive you of another minute of your very precious, very beautiful life.

Here's the formula:

Learn From It

Make A Choice

Release It

Move On

Feel Good Now

With Love and Gratitude,

The Black Woman's Rule Book

http://thebwrb.com/

One of the biggest challenges that Small Businesses face is creating effective marketing collateral.  In addition to a challenging budget, there is just the question of what to communicate.  My motto is K.I.S.S., Keep It Seriously Simple! Don't make the mistake of over communicating your product or services.  Consumers are a lot smarter than you think, but they don't want to be bombarded with tons of messaging or content.  It takes too much time to sift through the clutter.  So in order to help you avoid overkill, I will offer you some Tips in Marketing K.I.S.S.

1. Avoid Hokey Taglines - If you can't afford to hire a marketing consultant, then leave off the tagline all together.  As cleaver as you might think you are, customers can always tell when your tagline is homegrown.

2. Get to the Point - Don't waste time with too many details on your materials.  Your collateral should communicate four things immediately.  1) Who you are, 2) What you do, 3) What is unique about your offering and 4) How to contact you.  Anything more is TMI (too much information).

3. Minimize Images - Too many images can be a lot of the brain to process.  Keep your collateral to 1 or 2 images that communicate your focus at a glance. If you need to show multiple images, then stick to one main image that draws the focus.  Keep the other images subordinate so they con't compete with the main focus.

4. Use the 3-Click Rule - When it comes to your website or blog be sure not to bury your content and confuse visitors.  The 3-Click Rule states that a visitor should be able to get to any content on your site within 3 clicks.    Does your site measure up?

5.  Eliminate Business Card Clutter - While your business card has a lot of 'real estate', its important to stage the content carefully.  Stick to relevant contact details on the front, such as your name, title, email address  and phone number.   Put all other details on the back (but don't make the mistake of printing a book back there).

There are lots of other ways to Keep It Seriously Simple, but its easiest just to keep the customer in mind by asking a simple question.  If I had 5 seconds what would I want my customers to know? I have included a sample ad that we designed for a customer utilizing Marketing K.I.S.S.

Happy Branding!

You can continue this conversation on Twitter @brandcoachllc or on Facebook.com/TheBrandCoach