http://BusinessCreditAmerica.com 5 Reasons Internet Marketers Fail in Business.
In this video I discuss why Internet Marketers fail in business and how to avoid these failures.
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1. Internet Marketers or online marketers don't know how to properly structure their business. They seek out help from companies like Legal Zoom to help them structure the business. However, companies customer support does not understand that their is more things that go along with structuring the business then just filing some secretary of state paperwork. The clients business must be properly registered online in multiple data bases, so the company can get the exposure it needs from 3rd party companies.
2. Many internet marketers don't use their own products. This is a problem because if you don't know your product then it becomes challenging then to get someone else to purchase and use your product. The force their products on potential customers not knowing if that product it right for that customers.
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3. Internet Marketers need to build relationships with their customers. Building a good relationship before and after they purchase from you. This help builds the customer confidense that they made the right choice in purchasing from you. You never want a customer to have buyers remorse, because you never communicated with them after they purchased from you.
Although, many of them may not use the products giving them a follow up call or sending them an email shows that you were interested in their purchase, and you want to see if they make have an issue with the product.
4. Learning how to manage the business. A lot of internet marketer don't treat this as their business. They look at it as away to earn some extra cash with out the responsibility. Understanding they may be using it as a career change, it still is a business.
You still need to invest in the business, whether it may be education or software to help you run the business much soother. Their accounting and taxes to be paid for what ever income that's generated from the business.
5. Many internet marketers want instant success. They don't realize it takes time to grow the business in order for your to have success in it. It's not easy, it's a growing and learning process. We would all like to have short cuts in business, but it could lead us to a loss.
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I encourage you to join the business credit forum to get access to more videos and other resources to help you grow your business.
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fail (6)
I LOVE TO FAIL AND YOU SHOULD TOO!
By RICKEY JOHNSON
Great Day to ya!!!!
This is the area that many do not talk about with any substance.
It is a subject that deserves discussion, for the proper understanding of this event, will help multitudes move forward.
Enjoy Everyday to the Fullest
FAILURE
America is also the best place in the world to fail.
This is the land where you can go from rags to riches to rags and still hope to go back to riches. Few of us recognize the benefit of failure.
It is important to fail and important to give our children permission to fail.
Learning early in life, that you can survive defeat, makes you tougher and more resilient, for the rest of your life.
There is no accomplishment without risk. Failure gives you options. It is important to understand what failure is and what it isn’t.
Success and failure are not polar opposites they are part of a continuum.
In the end, real strength comes from knowing we can survive.
There are few things worse than feeling you have failed.
Your mood swings wildly from hope to despair.
Failure seems to trigger a series of stages that are distinct and predictable.
First stage – Shock– The first reaction to sudden loss is disbelief, shock, and numbness.
Reactions are often physical; at this stage you should do nothing.
It is always a mistake to make any major decisions during this phase.
What you need most at this stage is a sympathetic listener, not someone who will offer advice.
Second Stage – Fear– At first, fear may be quite specific and even appropriate, but they can escalate quickly to unmanageable proportions.
By taking fear out of the shadows, fear becomes more manageable. Fear can turn into panic – a sense of sudden, incapacitating alarm.
Third Stage – Anger and Blame- as long as it is a passing stage it’s healthy. It is a sign you value yourself.
Blame, although everybody engages in it, it is almost always inaccurate.
Blame, in other words, will only be your first interpretation, and not a very accurate one at that. Anger, revenge, and blame are temporary and highly useful emotions. These feelings serve a definite function; they become a problem only if they persist.
Fourth Stage – Shame– Shame owes its existence to the authority we give other people to judge us. Judging our own behavior, we might feel ashamed- a personal regret in not living up to an ideal – not shame – disapproval in the yes of others.
Your attitude will determine the way they see you. If you act ashamed and defeated people will treat you accordingly. Shame is an unproductive feeling, but one that can only exist if you grant others authority to judge you. Remind yourself that you are in power here.
NO ONE CAN MAKE YOU FEEL A VICTIM BUT YOU YOURSELF
(Say that Again!!!!)
Fifth Stage – Despair– Despair occurs only when there is a massive ego loss with no subsequent ego gain, and no apparent way out “Depression occurs when we lose confidence in our own coping mechanisms.
"We become depressed when we are bankrupt of self-esteem and self-confidence, when we no longer have sense of our own capacities to insure either our actual survival or the worthiness or value of the life which we can sustain. Psychiatrist Willard Gaylin.”
Most depression is self-limiting. Usually after a period of a few months at most, the depression will usually have run it course.
One of the best ways to hasten the end of this stage of despair is to give in to it and allow yourself to mourn.
The best way to overcome despair is to give up least temporarily the serious endeavor that has defeated you and to turn instead to an easier, more accomplishable, different activity.
The stages of failure are as predictable as the stages of a disease, and just as survivable.
Everyone experiences them and although they are uncomfortable, they are not permanent.
What is important is to let them happen so that you can get done with them.
To fail achieving a particular objective or goal is not a determination of self – worth.
It is just measuring point of what other areas of self-development you may need to experience or skills you may need to obtain.
The irony of succeeding is that one must fail first, to some degree, to obtain success.
This is a valuable lesson of life to recognize and accept.
This is one of business building articles by Juniques Marketing.
I Love to Fail and You should too! Will help you succeed beyond your wildest dreams.
www.jusmcc.org
1. Lack of training: Some people you decide to do business with might tell you something like: they provide free training, you're in business for yourself but not by yourself, call in every day at this time for an automated training message, etc etc. They tell you how simple it is to build a business and get you all revved up to jump in and start making truckloads of money and then you never hear from them again! Unfortunately, this happens all too often and new business owners are left to figure things out on their own. It is very important that you find a mentor to partner up with and help you along as you build your business.
2. Lack of focus: Let's be real here, you were just going along with your life and then all of a sudden you decided to start a business! Great decision, but the problem is that your life continues and you never adjust it to fit in your business! It takes TIME and dedication to build a successful business.
3. Lack of strategy: Can we say, BUSINESS PLAN? How many of you have ever enrolled in school WITHOUT a plan or blueprint of your 4 years at the institution! NO ONE HAS! You HAVE to have to plan for the things you want to succeed in.
4. Unwillingness to get down and dirty: If you are NOT uncomfortable within the first 18 months (at maximum) of your business, then you're doing something WRONG! It's ok for you to be uncomfortable calling or following up with people. Its ok to be uncomfortable telling someone about what you do and maybe asking them to join you. It's ok to be uncomfortable going to training sessions by yourself. It's ok to be UNCOMFORTABLE! Because believe it or not, eventually you WON'T be uncomfortable. And it will be apart of your routine. YOU HAVE TO BE CONSISTANT!
5. No desire or passion: This is a huge one! I always tell people they have enjoy the business they're in! Why would you have a traveling business but hate to travel? You have to be passionate about what you do! When you have passion for your business you will have a desire to succeed! And eventually all of these 5 reasons, although obstacles, will be triumphs!
The thing that seperates SUCCESSFUL business owners from the FAILED ones is that they keep trying. Whats the old saying? "IF AT FIRST YOU DON'T SUCCEED, TRY, TRY AGAIN!" There are even 2 trys in there! So you've got to stay motivated, stay prayerful, and stay positive when going through the excitements and woes of starting a business.
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Let’s face it; making money is easy especially in America. In this country you can literally start a business with little experience and money and build a multi-million dollar corporation with hard work, passion and some luck. We’ve seen it happen many times and it will continue to happen. So it’s not the creating of businesses that is difficult it’s keeping them!
Below are my top 10 “non-text book” real world reasons why businesses fail or struggle. (in no particular order)
1. Poor or lack of Goal setting and strategy – This goes back to my blog on business and passion. Once you’ve reached the point where you know your passion should be a business you must then determine what your goals are and develop a strategy surrounding them. Not doing that can leave you running a treadmill and loathing your passion.
2. Big Cash, Big Spender syndrome – I’ve seen this in the consulting business. You get several contracts and are paid generous initialization fees and instead of treating the huge payments as part of your future cash flow or properly investing, you begin purchasing assets that suck up your cash. Create cash flow projections and don’t treat your business like your personal life. Start and grow LEAN.
3. Not taking your business seriously – A marketing expert once said “When you don’t have money all you’ve got is time.” Not knowing basic legal, financial and regulatory aspects in your business can cost you. Know your business and as TheCashFlow.com’s tagline affirms “Handle your Business”.
4. Confusing your hobby for a business. – I talk about this a lot but it’s very true. Not that you shouldn’t turn your hobby into a business, but be sure points #1 & #3 are in-tact before doing so.
5. Hiring friends and family -- Like point #3, unless your business is a hobby, many of us actually want to obtain some financial security. While you CAN hire family and friends, do so ONLY if it makes good business sense. If you have a business need that your friend is more than capable of handling, great, but don’t try to fit a square peg into a round hole.
6. Not paying taxes or avoiding them -- Back to #3, understand the basic regulatory aspects about business. Make sure you pay your payroll taxes on time. If you can’t, consider getting out of business. Period.
7. Putting the cart before the horse – When you hire employees, remember as CEO you set the tone and pace for your company. The success or failure does not rest solely with the employees it’s with you. As with our bodies, everything starts with our brain. Even a strong healthy leg (employee) can give out if our nervous system (the CEO) isn’t functioning properly. If you’re dysfunctional so is your business.
8. Personal and business funds comingle – It’s very easy to look at your business as an inflated personal ATM machine when you’re doing well. This practice can get you in trouble. Especially reverting back to point #6. It’s difficult to truly see how your business is performing if there are many personal transactions in the way.
9. Over outsourcing – It’s great to outsource areas that can be done more efficiently and cost effectively by someone else, but there is a drawback. Over outsourcing can drain your cash flow and become counterproductive when you have limited money and resources to begin with. Take the time to come up with a plan and remember think “LEAN”.
10. Know your numbers – Quick tell me what’s your profit margin? COGS compared to your unit pricing? Payroll compared to revenue? EBIDTA? Quick Ratio? DSO? LMNOP? (last one was a joke) Point is these seemingly dubious terms actually can hold the key to your business success. Not knowing these and other financial indicators can leave you wondering “where’d the money go?”
This list can continue forever so you can add mine to your favorite top 10. The goal though is NOT to discourage you but as always to empower you if you see yourself within any of these points. The old school definition of an entrepreneur used to be one that takes risks. So continue to enjoy the risky ride. Just be it a well informed ride.
Be Empowered…
Katrina M. Harrell is a self-proclaimed “Proactive Bookkeeper” ,accountant and small business consultant in the Raleigh, North Carolina area. She is also CEO of YourSimple Bookkeeper, Inc. which provides virtual bookkeeping services to micro and small business across the country. She is also creator of YourSimple Bookkeeper in-a-Box™ which provides practical recordkeeping and bookkeeping guidance for micro business owners. Her blogs about small business, entrepreneurship and financial management can be found on www.katrinamharrell.com or on her facebook fan page at www.facebook.com/yoursimplebookkeeperdotcom