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Whether you love it or hate it, marketing and sales are critical to the life blood of any business. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects.

Marketing attraction. It sounds like flirting doesn’t it? And in a way, that’s exactly right.

You do want to flirt with your prospects, to allow them to get to know, like, and trust you. Since it takes upwards of 7 touches to make a sale today, you need to attract them to your product, service, or program in many different ways.

One critical element you must have in your basket of attraction tools today is a fully developed web presence.

People are most likely to Google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet.

Even with the internet, you need an arsenal of marketing strategies to reach your prospects and attract them to your product and services. You can’t flirt with them, if they can’t find you.

Here are a few ideas which you can do quickly and on a budget. They are culled from the likes of Mitch Meyerson, Jay Conrad Levinson, Seth Godin, and Bea Fields.

On your website:

• Build a powerful direct response entity
• Make sure your headlines are engaging with a problem/solution approach
• Direct their eyes to the one thing you want them to do

On your email signature:

• Include your business contact information, of course
• Promote one thing – a new product, service, newsletter, auto-responder series, article, free conference call.

This is your best and first opportunity to ask everyone to engage with you and your company

Develop relationships for referral business – complementary services serving the same market niche and get listed on their websites

Include client testimonials – use them in all your printed and online collateral materials.

The hottest new thing is audio and video testimonials you put up on your site.

Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors.  It’s no longer novel. It’s cost effective, timely, direct, and can be very interactive.

Write articles and press releases about everything you do and get them published in print but more importantly across the web.

Yes, all of these are ideas you can do yourself, burning the midnight oil.

But what’s even better, is that these tools and systems can be delegated and automated – one more way for you to generate more profit in less time.

We have NEW Autoresponder Courses in which you can use for your subscribers to show them how to use quick tips to help grow their business online. 

Click Here >>>Check them out!

  If you’re an entrepreneur or veteran in your business, and you’re finding it difficult to borrow money, then you may need to look at the foundation of your business. It’s unfortunate a lot of financial institutions loan officer do not have the knowledge to help you qualify for funding.
As a business owner for over 10 years, I am very familiar with the stress that comes about when you need money either to expand your business or just trying to make payroll. I discover 4 years ago about business credit, and I took all my free time to learn as much as I could about it. Many used this method to acquire funding, because their personal credit was destroyed.

A few things that I learned from studying business credit was that in order to obtain funding you must have a strong business foundation as well as good personal credit. Although, those facts made since, it made me feel discourage and uncomfortable, but as I educated myself more and took action, I felt a sense of relief.

I’ll like to share with you those steps I took to build up the foundation of my business in this outline.

 1st you must pick a favorable lending code. In the business world they call it SIC CODE or NAICS CODE. I made a video explaining these terms on my youtube channel on my website http://BusinessCreditAmerica.com.  Some of the favorable lending codes with be the following niches such as technology, education, retail, wholesale, and telecommunication.

  2nd step to building the foundation of your business is the structure of the business. Banks and Credit Unions are biased to the structure of the business. The majority of business owners are focused on either a S-Corporation or an LLC. However, banks favor C-corporations, because it’s look at as an entity that can vouch for its own credit, built up correctly. Another reason the C-corporation is preferred is because you can raise capital by issuing stock in the company.

 3rd step in building the foundation of your business is the registration of the company online. There are several avenues you need to take when registering your business. You would start with the business credit bureaus. These would be Experian business, Equifax business, Credit.net, and Dun and Bradstreet. Once you’ve register with those, you move on and register with the government systems like, Sam.gov, ORCA, MBA, and SBA. After, you’ve completed those you’ll register with the top search engines like google, bing, yahoo to name a few. The purpose of doing all of this registration, because this acts as a third party verifier. I discuss more of this in my ebook THE INSIDER BANK SECRETS.

 4th step in obtaining business funding is opening up 3 business bank accounts (checking, savings, and expense). By opening these accounts, you are establishing a relationship with the banks as well as building business credit with the credit bureaus. In my ebook I teach you how to make a small budget go a long way when building a good business relationship with the banks.
If you wish to learn more tips and secrets on how to build business credit to obtain funding join our community and forum at http://BusinessCreditAmerica.com.

We women entrepreneurs do more than create great businesses. We also love to plan wonderful events! If you would like to share your upcoming event, here are a few helpful recommendations when it comes to event planning and promotion.

• Add your event to as many event directories as you can. You can share the details on our BBWO events page plus create special event pages on Facebook and Twitter. The key to social media is building up your audience with customers, local connections and professionals in your industry. You want to have your own strong social lists, so when you do have an event you can keep these great contacts in the loop.
  
  
• Create a viral video: use a service like animoto.com to turn your event photos into a great video in 10 minutes or less than you can add on youtube and share on all your social spaces. Remember... make sure the first thing you include in your video description is the link to your event. And your first keyword tags should be your event name, your name, your brand / business name and event location. You can add your promo videos here on BBWO.
  
  
• Don't be afraid to ask: make a list of previous people who attended your previous events, key influencers and local bloggers who could share your event and your speakers. Ask these people to share your event and make sure you do it personally, don't send out a mass email. For the best results, be genuine and reach out to each person one-by-one. Plus remember you can send out eBlasts on BBWO too.

I hope these tips are helpful. Be sure to join me and 8 power house women entrepreneurs for the Back to Business Webinar Conference live and/or watch the replays.

To your success,

LaShanda Henry

p.s. Let's talk events! Be sure to leave a comment below if you are currently working on an event that you would like to share.