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Hey ACTIONista!

Calling all my game changers, history makers, movers and shakers...it's time to make your big ideas happen!

What's the big deal with... creating an online presence that wins you clients, cash and compliments instead of robbing you of your time, money and freedom?

You're a blessing waiting to happen for someone! But, your big ideas are useless if they aren't reaching the people who need it.

So, what's keeping you from being a blessing? Technology? Confusing marketing strategies? Limited reach?

Building a  business online, that makes money and meaning, is not as easy as it used to be. Many of the strategies and tools that turned on the money faucet 5 years or even a year ago either no longer work or aren't as powerful.

The fact is, if you don't commit to building a solid foundation, you will blow with the winds of different marketing trends, and never taste the sweet fruit of sustained results.

That's why I am happy to announce my 1st...

 ActionCast - A Live Stream Mastermind for Shero-Entrepreneurs

Dicover How to Plan & Conquer Your Web Presence

Who Should Attend?

• Mission driven women entrepreneurs operating as speakers, authors, coaches, mentors or consultants... who are tired of playing Russian Roulette with their online marketing...
• Sher0-Entrepreneurs looking to launch, relaunch or grow their online business without investing time and money in the wrong places...
• If building your online business feels like running in water...
• If you are tired of building a million dollar hard drive and ready to build a million dollar business...

Let's Do IT!

What You'll Launch & Learn:

In this 60 minute interactive live stream mastermind you will learn:

• What makes up an effective web presence, how good is yours and do you really need one?
• My secret formula for creating a bankable web presence...
• The one question to ask and answer that will keep you from getting sucked into the hype that keeps so many webpreneurs stuck and unprofitable...
• The anatomy of a client-getting, profit-winning web presence...
• The two tools you must have in place if you are serious about having success online...
• And much more...

This is an action packed live stream mastermind. So, bring your questions, passion and brilliance!

Watch & Participate Live On: My Website | SpreeCast | Facebook
See you there!

P.S. Can't make it live? Be sure to sign up if you can't attend live, for access to the replay. The recording will be repurposed for sale.

Sign up for notifications: http://kenyahalliburton.com/actioncast/ 

I thought I would get your attention!

Whether you love it or hate it, marketing and sales are critical to the life blood of any business. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects.

Marketing attraction. It sounds like flirting doesn’t it? And in a way, that’s exactly right.

You do want to flirt with your prospects, to allow them to get to know, like, and trust you. Since it takes upwards of 7 touches to make a sale today, you need to attract them to your product, service, or program in many different ways.

One critical element you must have in your basket of attraction tools today is a fully developed web presence.

People are most likely to Google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet.

Even with the internet, you need an arsenal of marketing strategies to reach your prospects and attract them to your product and services. You can’t flirt with them, if they can’t find you.

Here are a few ideas which you can do quickly and on a budget. They are culled from the likes of Mitch Meyerson, Jay Conrad Levinson, Seth Godin, and Bea Fields.

On your website:

• Build a powerful direct response entity
• Make sure your headlines are engaging with a problem/solution approach
• Direct their eyes to the one thing you want them to do

On your email signature:

• Include your business contact information, of course
• Promote one thing – a new product, service, newsletter, auto-responder series, article, free conference call.

This is your best and first opportunity to ask everyone to engage with you and your company

Develop relationships for referral business – complementary services serving the same market niche and get listed on their websites

Include client testimonials – use them in all your printed and online collateral materials.

The hottest new thing is audio and video testimonials you put up on your site.

Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors.  It’s no longer novel. It’s cost effective, timely, direct, and can be very interactive.

Write articles and press releases about everything you do and get them published in print but more importantly across the web.

Yes, all of these are ideas you can do yourself, burning the midnight oil.

But what’s even better, is that these tools and systems can be delegated and automated – one more way for you to generate more profit in less time.

We have NEW Autoresponder Courses in which you can use for your subscribers to show them how to use quick tips to help grow their business online. 

Click Here >>>Check them out!

If you are a small business and have not yet established an online presence, then you are missing out on a great opportunity to generate more revenue and profit for your company. As of early 2012, reports have shown that there were 2.4 billion internet users worldwide. The internet has become a great tool for buying and selling products and services, sharing files, communicating with friends and family, entertainment, education and many other activities. Many small businesses that acknowledge this fact have taken steps to build an online presence. Let us look at five top reasons why a website is good for your business.

People Are Online

As a consultant assisting women in business in rural Southern Alabama, I regularly get asked, “Since my business is very small and I only sell my products or services locally, do I really need a website?” My answer is always the same… YES! If you are a business owner, you need to have an internet presence. Here’s why:

• Statistics have shown that about 2.2 billion people used the internet in 2011 - nearly a third of the earth's population.
• More than $256 billion were spent by internet shoppers in 2011.
• Current buying trends show that people purchase everything from books, jewelry, vehicles to live stock and real estate.
• The number of people that make use of the internet every day is on the increase. This means about 70% of the earth's population have access to it.
• Online shopping has become a normal activity for many internet users. It has proved to be more convenient and cheaper for them.

As you can see, being a small company does not matter when it comes to potential benefits from having a web presence.

Enhance Your Credibility

Since majority of the earth's population make use of the internet, a website is the best way to tell the world about you and your company. This is also an opportunity to explain why you deserve their confidence and trust. In fact, internet users today expect serious business owners to have an online presence. They use the internet to research before buying products and services. Therefore, a website is a great tool to provide useful information about your business and convince your audience that you offer the best product or service. Here are 4 ways to increase credibility to your website:

• Update your website with pertinent and relevant information on a regular basis
• Offer visitors with quick and flexible answers to their needs
• Post testimonials from satisfied customers
• Provide visitors with a comment section and make sure you respond in a timely manner

A well designed, informative and updated website will add credibility to your business and strengthen your brand.

Search Engine Optimization

Are your competitors outranking you in search results? Imagine a potential customer searching “Animal Clinic San Diego” and the results place your top 5 competitors on the first page while your website is ‘MIA’ (missing in action). Search engines such as Google, Yahoo and Mozilla will return the results that are most relevant.

A website that is designed to be an effective Internet marketing tool will increase your website traffic. This internet marketing technique is referred to as Search Engine Optimization. By generating quality back links and creating optimized content, you become an authority before search engines and increase the number of visitors that come to your website.

Global Presence

Imagine serving customers around the world? Since information is always available, people from all over the world can visit your website anytime; and inquire about the products or services that you offer. A website gives you a global footprint exposing you to an international market.

24/7 Exposure

Wouldn’t you like to wake up each morning and ‘ch-ching’ money has magically appeared in your business account? No magic… just a reality for many entrepreneurs. Having a website allows customers to purchase from you 24/7. Your website is sales machine, always open and making sales on your behalf.

I get daily requests for access to my blog. Here are excerpts of two emails that I received this week for access:

“We would like to send you high quality articles that fit your audience… 1 link going to our client's site to each post… pay you $20 per post… send articles in bulk.”

“We will pay you $30 for each article you post… basically our article is related with education”

In conclusion, as you can see, having a professional and optimized website is an important tool in your marketing strategy and a great way to position your company for global exposure.

About Author: Sylvia Browder is a small business consultant, trainer and author. She is founder of National Association Women on the Rise, a virtual community for aspiring and established women entrepreneurs. She has served as an online volunteer SCORE counselor since 2004. For FREE weekly articles go to Sylvia Browder’s Blog for Women Entrepreneurs, www.sylviabrowder.com. She can be contacted at info@sylviabrowder.com