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The world would be a wonderful place if the average network marketer was actually making the money they want from their business, but unfortunately it doesn't always work out that work. Most Network Marketers online are making the same mistake. They are trying to sell their product to anyone with a pulse and no one is buying. It happens every day; the overselling, the random business plugs in inappropriate places, the clear desperation and desire for sales. The problem isn’t the product or even the pitch; it’s the people they are trying to reach. Here are a few things that I’ve discovered about network marketing and the internet:
1. People buy products from trusted brands they know. Moreover, when they are online its very unlikely they’ll buy a product just because you send them a link. When people buy online it’s usually because they are searching for something they can’t find offline, something they need quickly, something that was recommended, or something they have purchased before. The big problem with most network marketing products is they don’t easily fall into any of these categories.
2. When it comes to spending money online, people generally buy out of desperation or desire. They are either buying things they really want or buying into products/opportunities that might make them money.
If you are a newbie network marketer trying to sell your products online, you already know how difficult it is to drive traffic to your website and get people to buy. I won’t say that it’s impossible (because people are making money as we speak), but I will say that it’s difficult because you have so many obstacles in your way.
Chances are online consumers aren’t heavily searching for what your selling. And with the high competition, the people currently using your product probably already have a local representative that they buy from. Again, getting new people to buy your product online is challenging, which is why you to change two things; where you sell and who you sell to. How do you make the switch? Download and read my latest ebook: "How to Really Make Money Networking Marketing and Selling MLM Products Online" | Here is a $10 Off Discount Code just for reading my blog: EB10OFF
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I honestly think business owners and entrepreneurs love the holiday season more than kids! This is the time when pocket books are open and people are spending whether they can afford to or not, so make sure that you and your business are getting a piece of the 'Holiday Sales Frenzy'.
Last year, my partner Richelle Shaw and I did a great free webinar for our Women of Color Small Business Coaching Program that was all about boosting your sales for the Holidays. I thought you could benefit from watching this webinar replay this year too!
Click the link to watch the webinar replay: Why are your Holiday Sales Slow? How to Boost Your Holiday Sales this Year!
Greetings! I am happy to announce my new 12 month Private eCourse, created especially for those who are serious about wanting to write a book and create profit from it!I have a few questions for you:Do you have a book inside of you?Have you always wanted to write a book but never knew where to start?Do you have a book concept that you don't know how to market?Would you like to make money daily, weekly & monthly from your book?When I wrote my book Nappturosity: How To Create Fabulous Natural Hair and Locs (www.naturalhairbook.com), I had no idea how amazingly successful it would be. I wrote this book because I wanted to help & contribute to the natural hair community, and now, I'm offering this course for the same reason.You will learn the techniques that I've used to sell thousands of books & eBooks around the world, and these same techniques have enabled me to also earn money every day! It's a wonderful feeling waking up, checking your email and seeing orders that have come in overnight. I want you to experience this too, and you will, as a part of my private coaching program!I don't believe that we have to participate in the "recession" and I know that you have a phenomenal power within you to manifest the gifts that you've been given. This divine calling is special, and should be honored and treasured.This eCourse is not for you if you want to write a book and produce an info product to make a quick buck, or if you're interested in overnight success stories or get rich quick schemes.This eCourse IS for you if you want to:o Be: Possess a sincere desire to help people with your topico Do: Are willing to be coached and follow a simple -yet profound - plano Have: Would like to generate regular income from your workI am offering this program as a PRIVATE 12-MONTH eCOURSE, which is limited to only 40 participants, at a reasonable monthly investment.As a part of this special eCourse:By Month 3, You will have written your book!By Month 4, your website will be up, and you will be profiting!By Month 6, you will have implemented several marketing strategies and leverage your new-found expertise into other info-products!If you are interested in applying to be a part of this exclusive private coaching group, please email my Executive Assistant, Marie, at wpmbook@gmail.com.Love & Success,erinshellanthony
To learn everything I know about making money online, click here and grab my 15+ web business and marketing ebooks while you can.
I’m a digital diva. Most of the products that I sell online are in one digital form or another, ranging from eBooks and banners to web templates and ad space [browse my ebooks for entrepreneurs]. When I started making sales online, I felt like I was floating on cloud 9. When I figured out how to double my sales in less than a month, I felt like I was on top of the world.
Let me let you in on a few simple tips that can help you tap into the profit potential of your business. Here are the five things that I did to double my profits in one month:
1. I took my best selling eBooks and put them in bundles. I went from making $10 per sale to $20 per sale, and even more than that with my bigger eBook packages. I used the same system in my graphics design business. My most popular product was the $20 medium sized banner. I quickly realized that many people didn’t know how to upload their banner to their website, so I added on an additional fee of $10 for html code. Then I realized that some people wanted animation added to their banner, which meant I was doing more work, but not getting paid extra. At that point, I decided to charge an additional $10 for animation, so now my average banner design profit is $40 instead of $20 and that profit gets even bigger when customers by in bulk or purchase larger banners.
2. I started to recommend other products to my buyers when they asked questions, just before checkout, and after their purchase. Simple recommendations and follow-up emails turned small sales into up sells, which again resulted in more profits.
3. I stopped spending the majority of my time trying to find new business. I started email marketing campaigns, inviting old customers to check out new products and I started giving them exclusive discounts. I took my new $20 bundle and gave old customers exclusive $10 discounts which resulted in return sales. By staying in contact with old customers and giving them the incentive to buy new things at a discounted rate, I was able to generate return sales in addition to new sales.
4. I started my first subscription website, the Web University, where fans of my eBooks could get one new eBook from me every month in addition to monthly how-to articles and videos. My subscription websites opened up a new world of residual income and constant cash flow. Instead of having customers buy one eBook, I had them on auto-payment, which meant I was receiving payments every month. I used that same system to create my banner rotator, my black girl click ad network, and my other coaching programs to ensure that every week I was generating residual sales.
5. I started to actively promote products I used to people in my network. From Google Adsense to my top Affiliate Products, I figured out how to generate a new stream of residual income by recommending affiliate products to my list.
Selling digital content, taking advantage of email marketing, affiliate marketing, and subscription programs are all really simple sales solutions that I used to double my profits in one month. Stick with me, and I will explore each of these strategies in more detail on the SistaSense Blog. To learn everything I know about making money online, click here and grab my 15+ web business and marketing ebooks while you can.
Originally posted on the online guide: Create a Website for Profit
I believe that effective internet marketing is not just about generating traffic, but also making the most of the traffic that you get. Too many web entrepreneurs spend time and money focusing on marketing, and not enough time on actually making the sale, which is why most of them aren’t making any money. I decided to come up with a listing of things that I believe contribute to making web sales online:
1. Trust: When you present yourself as a professional who understands business and only sells quality, you develop a trust factor among your customers and readers. People refer friends to me because they trust I will do a good job. People open my emails because they trust my judgment and respect what I have to say. When you focus on building your reputation and earning people’s trust, rather than simply marketing yourself to anyone who comes along, you find that more people pay attention. Every time I send out a marketing email I know that I am guaranteed a certain percentage of sales based primarily on the size of my market and the trust factor between myself and my readers. Businesses don’t just add the word ‘trust’ to their brand because it sounds good. Trust truly adds to your ability to make sales.
2. Connect: When you connect with your customers on a relatable level you increase your chances of making the sale. Much of the attention I have gained online is from connecting to people on a level of mutual understanding. I am a black woman so I know how to relate to my target audience, which is Black Women. Whether you are a part of your target audience or not, you have to learn how to connect with them. Beyond trying to sell them something, my goal is to say something that speaks to my target audience, which is how I tend to grab their attention. With that connection and acquired trust comes an increased chance of a sale.
3. Quality: Product Quality and presentation go hand in hand. People buy quality products. If you are selling online, a space on which people can’t actually touch your product or service, then you need to show them that quality in any way you can. Satisfied customer testimonies, awards or press exposure, amazing product images, and/or video can help to show others the type of quality that you stand for.
4. Professionalism: If you present your business in a professional manner you have an increased chance of making more sales. From your design to your customer service, presentation to web navigation, the easier it is for people to understand what you are selling and how to buy, the more effective your business.
5. Navigation: As I previously mentioned a professional design is so important. I have visited several sites on which I couldn’t figure out where the products were or how to buy them. And I have seen sites where my purchase process failed because there was a technical issue. These are all things that decrease your sites profit potential. If you need to work on your design, make it a priority because sites with hassle-free payment pages tend to generate more revenue. Remember that when dealing with the general public, the easier the better.
To review all 12 of my tips, download my eBook: How to Sell Your Products and Services Online | Click here to grab this eBook plus 15 others in my Special 2009 Close Out Offer.
You know me ... I like to talk about struggling entrepreneurs because for starters I'm no stranger to the struggle (lol) AND I want to help those who are trying to make money and work at home (the successful entrepreneurs don't need me). That being said, I want to fill you in on a coaching session I had with the wonderful women in my Women of Color Coaching Program.The topic that I REALLY wanted to discuss this month was the #1 Marketing Essential that most entrepreneurs forget. While trying to promote their product or service, folks often focus on:
- Packaging
- Pitch
- Promotion
- Profit
When I created my first blog a little over a year ago, I spent a lot of time to make it look appealing. I included a few posts on a variety of subjects, video, photos, links and a few other trendy widgets and ads. I was so proud of my accomplishments and just knew my creative genuis would pay off. I could hardly wait for the equally excited stampede of visitors that would soon follow.But that herd of traffic never came. Sure, I got an occassional visit here and there. But what happen to the masses that I had predicted? After a short time, I sat back and reanalyzed my lonely blog situation. I finally came to realize what had gone wrong. I had gotten hooked on the idea that having a blog meant making money. I had become infatuated with the idea of having a blog instead of having the passion to share my blog. I knew it was time to lay my blog to rest and invest some time into learning how to create a blog people would really want to read.Here are some of the things I have discovered along my blogging journey:Decide who your audience will be. What is it that you are passionate about and want to share with others? Is is cooking? Then your audience will be individuals who love to cook (or eat)! Yes, we all want to make money with our blogs but that can not be your motive. If you learn how to blog with a purpose and have a desire to share your knowledge with your readers, the money will soon follow. Once you have dertermined your audience, you can then begin to implement some targeted marketing.Create content with substance. Your readers will want to follow your blog for a few reasons, the main one being your content. They want to read valuable information that will help them learn something new or entertain them. Your cooking blog should be richly filled with topics such as; cooking tips, reciepes, food reviews and even pictures of your favorite freshely cooked dish! The quality of your content will not only help your blog stand out, but it will also allow your readers to relate to you and trust your expertise.Define your niche. This is where it can get a little tricky, especially if you are new to blogging and online marketing. If you are a mom who blogs about cooking, you may want to define your niche market to moms who love to cook. In order for your blog to attract your specific audience, you need to learn how to find your niche. A great way to start is to find a few social networking sites online that cater to your market. Social networking sites are great tools to help you and your blog gain exposure as well as help increase targeted traffic to your site.These are a few ways that will help you create and increase traffic to your blog. The important thing to remember is to be consistent in your efforts. It takes time to build a following but can be easier when you understand the benefits of applying targeted marketing strategies. When you enjoy what you do, your work seems effortless and you will reap the rewards. Happy blogging!For more blogging tips and work at home resources, vist the Mom2Mom Network