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Juniques Multi Cultural Connections strikes "Communication Gold!".

Posted by Rickey on July 27, 2013 at 6:43pm

Juniques Multi Cultural Connections strikes "Communication Gold!".

 

Juniques Multi Cultural Connections now can help you reach offline and online communities around the world!! JMCC is constantly seeking ways to help multi cultural communities connect.

JMCC discovered "Communication Gold" when it connected with  All Nations TV Network

Juniques MultiCultural Connections, (http://www.jusmcc.net)  reaching the $11.8 Trillion multicultural market, now
offers advertisement on All Nations TV Network. This dynamo online and streaming programming
network is providing some of finest gospel, business, and family friendly shows you can find
on or off the net!!! Yes, All Nations TV is being streamed into homes across the country on the
Roku Network channel. Roku Network is streaming to 5 million households and All Nations TV Network has its own channel!!

 

  JMCC is proud to be able to help your reach a greater audience and provide ad cost savings.
check us out at http://www.jusmcc.info  call me 623-455-6364 

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Start-Up's Ad Strategy

Posted by PB31 Woman on July 24, 2010 at 1:49pm

Your ad strategy should begin before you even put the "Open" sign in your window. Getting ready for customers starts with the decision that you're going to open up your own business. Gear up now to reap the rewards of success for the life of your business.

Develop Your Message
Know what you want to tell customers about your business. Let's say you want to open up a furniture store.

Do you want to be known as the discount furniture store or the upscale furniture store? Do you have a large inventory or select pieces?

Develop your message to help customers identify your business. A vital tool in developing your message will also come from your marketing plan1.

Consistency in Look
The colors you choose, your logo and all of your materials should be consistent. Don't just choose red because it's your favorite color.

Take this major decision one step further. Companies spend a lot of time and money on developing their look.

No matter what the size of your company, you should too.

McDonald's is known for its golden arches. Home Depot is known for its bright orange. You've got to think about how you will brand your company right from the start.

Your logo's look, the font size and type you use, even your slogan should be consistent from the business cards you have printed to the front door your customers will be opening.

Identify Your Competitors
What other businesses in your area will you be competing with for the customer's dollar? Identify those competitors and your differentiators.

What makes your company better? What makes their company better? Take your company's strong points and use them to attract customers. Take your company's weaker points and see how you can improve them to fill those gaps.

Even when your company takes off, continue to analyze your differentiators. There's always room for improvement and more sales as business evolves.

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Top Ten Marketing Mistakes

Posted by PB31 Woman on March 13, 2010 at 11:46am

Marketing is a contest for people's attention. Traditional mass marketing fights for people's attention by interrupting them. A 30-second spot interrupts your favorite TV show, a telemarketer calls right when you are sitting down to dinner. In the past, this has been quite effective. But now, there's been a paradigm shift. There's too much information - too much going on - and we're being overloaded with interruptions.

Last year, the average consumer saw or heard over 1 million marketing messages - that's close to 3,000 per day. No one can pay attention to that many distractions. So what consumers have started to do is ignore them. So how does a small business owner combat that?

Most small business owners complain that "Nobody knows who we are or what we do!" I know the answer to that predicament: "They don't tell anyone!" And if they are marketing and promoting - they are not doing it effectively. They are forgetting who their customer is (target market) and they give little consideration to how to reach them.

Most companies market haphazardly. They are drawn in a million marketing directions and often fail to create a targeted marketing strategy.

Just like The David Letterman Show - Here's a list of Top Ten Small Business Marketing Mistakes:

1. a different logo, look and tagline with every promotional piece

2. Believing one or two print ads will give a business instant success

3. Not hiring professionals to do a professional job

4. Forgetting to make the most of a first impression

5. Not understanding, defining or remembering your target market

6. Creating a marketing plan but never looking at it or implementing it

7. Neglecting to track marketing dollars - return on investment

8. Ineffective use of time and money with networking and charitable giving

9. Selling features not solutions, benefits and value to the customer

10. Not reserving their domain/URL

Have you evaluate last year's marketing plan or do you have a plan at all?

Planning is the key to effective marketing - but it doesn't have to be complicated or costly.

STOP BEING THE BEST KEPT SECRET. STAND OUT FROM THE CROWD.

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Happy New Year To Everyone

Posted by Dawn W. on January 1, 2009 at 4:30am
Hello I would like to say Happy Happy New Year to all you hard working ladies out there. Its about 14 mins til 2009. I want to say thanks to everyone for making me feel welcomed, and giving me all of their postive support. In the New Year its all about getting more wisdom and learning everything I possibly can to take me and my team to the next level. Its not all about us just making a quick buck or wasting other peoples time with some get rich quick scheme or some lame cashgifting program. I don't think so, that is not how we fly...we reach our goals by keeping it real and and learning as much as we possibly can, through books, cds, and weekly phone calls also meeting up with one another from time to time (8 min. til 2009). Im so happy and feel so blessed to be here in this industry for the New Year. Have a blessed New Year. (4mins til 2009)I have so much Im going to share with everyone and I wish you all the best for 2009.
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Copywriting for Pay Per Click Ads

Posted by Rhonda Jai on August 12, 2008 at 5:02pm
When developing pay per click ads for your marketing campaign, you will have a limited number of characters at your disposal to work with. However, this can actually work in your favor…For your ad title, you will have about 25 characters to use in order to compose something eye catching and effective. Usually, for the body of you pay per click ads you’ll have roughly 70 characters to create your ad body copy with (35 characters each for two lines of text).These character caps truly level the playing field when it comes to the use of ones overall copy writing skill or ability. The less word space available for use the less opportunity there is to bring true skill at creating ad copy into play. In fact because of the limited ad space you have to work with the copy writing novice will have much the same capability to produce effective Pay per click ads as the seasoned copy writing veteran...Learn More
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Camera Ready...New tools and services make it easy for small companies to create video ads

Posted by Margaret Salmond on August 12, 2008 at 4:57pm
Man, sometimes hangin out on Twitter, you find out the best stuff. This post came via "smallbusiness" on of my Twitter folks***********************************************************************************************By SHELLY BANJOAugust 11, 2008; Page R7Getting noticed by potential customers on the increasingly crowded Internet is a challenge, especially for small businesses with small marketing budgets. But there's one way to stand out amid the clutter, even for those with limited resources: online video commercials.Online video ads -- typically less than 30 seconds and appearing in Internet yellow pages, local search directories, news sites, blogs or social-media sites such as YouTube and Facebook -- give consumers a more detailed view into a business and what sets it apart.Less passive than television commercials, online video ads encourage viewers to click through to the company's Web site for more information or to make an instant purchase.Once limited to companies with the resources to hire advertising agencies and production companies, online commercials are now within the reach of smaller firms. Software and services sold by companies such as Spot Runner Inc., Mixpo, PixelFish Inc., TurnHere Inc. and Jivox Inc. allow small companies to create, deploy and monitor video ads at a fraction of the cost of hiring an ad agency to do it for them.Cresco Equipment Rentals featured its employees and equipment in its ads, to make the process of renting seem less intimidating. Small-business owners can choose where and when their ads will play, targeting customers by location, demographic and the types of Web sites they surf. They can keep tabs on how many views of the ad have occurred, how many people clicked through to their Web site, downloaded a promotional coupon or made a purchase after watching the video.These programs offer "small businesses a way to capture their target audience...on a larger scale and at a cheaper price," says Josh Martin, a vice president and director of emerging media for New York-based ID Media, a member of Interpublic Group of Cos. "Video commercials offer a compelling way to engage consumers."Cresco Equipment RentalsSpending by advertisers on online video ads is expected to nearly quadruple by 2011 -- rising to $1.9 billion from $505 million this year, according to New York-based research firm eMarketer Inc. Part of the reason: Click-through rates for video ads are higher than they are for plain-image or text-only ads, statistics from Google Inc.'s digital-marketing firm DoubleClick show.In addition, more people are watching videos online than ever before -- 154.2 million this year, compared with 114.3 million in 2006, according to eMarketer. While many are watching news and entertainment videos, a survey by the Online Publishers Association found that 80% of those who watch online video have seen a video ad at some point, leading 31% to check out the advertiser's Web page and 12% to make a purchase.The simplest and often cheapest of the new online-video tools allow business owners to pick from stock video footage and then customize the ad to fit their company. These spots work best when a unique image of the firm isn't necessary to get a marketing message across. This also is the best option for business owners with particularly small budgets.A NEW VENUEThe Princess Port Bed and Breakfast used a video of a couple on a beach to pitch itself to travelers.In April, Mirek Boruta, co-owner of the Princess Port Bed and Breakfast, a family-owned B&B in Half Moon Bay, Calif., was looking for a way to attract customers because bookings were down for the typically popular summer season.He was unimpressed with Internet banner ads and search-related listings, so he turned to Jivox, a Web-based video-ad service based in San Mateo, Calif. Jivox lets customers create commercials at no cost, but charges about $5 to $20 per 1,000 views of the video, depending on where the advertiser chooses to distribute the spot.Lured by the opportunity to try out an ad free, Mr. Boruta registered for the site and began using the self-service ad-making software, which walks users through each step of the process. He tried out a variety of stock footage associated with hotels and beaches, eventually choosing an 18-second clip of a couple holding hands and walking along a beach. He added an upbeat, jazzy music clip and an overlay of text that read: "Looking to getaway? Check out the best Bed & Breakfast in Half Moon Bay, CA." Underneath the text ran a link to Princess Port's Web site and a link to a coupon offering customers 10% off their next stay."Users get bombarded with ads everywhere, so offering them something in return for taking the time to learn about your product makes an ad more effective," says Diaz Nesamoney, founder and chief executive officer of Jivox.The cost of most video ads depends on where and how often they run. Companies can narrow down what day and time the ad plays and target customers by physical location.Some Internet users get annoyed by video ads that run before entertainment or news videos they are waiting to watch and will ignore or skip over the ad as a result. Small businesses may be better served by distributing their ads through directories and other sites that attract people who are on the Internet specifically to search for a product or service, says Matt Booth, senior vice president of interactive local media at researcher Kelsey Group in Princeton, N.J.LIGHTS, CAMERA, ACTION• What's New: New tools and services are making it easier for smaller companies to create online video ads.• What's at Stake: Statistics show that Internet users are more likely to click on video commercials than they are on plain-image or text-only ads.• Steps to Consider: Depending on your budget and message, use stock footage or hire a videographer, then decide where and when your ad should play.For his part, Mr. Boruta pinpointed users located in California, Nevada and Washington who were surfing local television and newspaper Web sites on Wednesday and Thursday nights, when he thought potential clients would be contemplating their weekend plans."Our Web traffic tripled instantly, from 10 hits a day to 30," and soon "all of our rooms were booked solid," Mr. Boruta says. The cost of running the ad for 40,000 views (measured as how many times a user watched the video through the end): $500.Mr. Boruta says 85% of customers brought in the online coupon, so he knew the ad was working. "We're a small bed and breakfast, so tripling the visits to our Web site and having to actually turn customers away is a big deal," he says.Some businesses, such as restaurants and real-estate agents, may benefit by creating a more personalized video profile of their shops. Incorporating product demonstrations, promotions and customer feedback gives consumers an instant and in-depth view into the company. Showing a distinct atmosphere engages customers and invites them to come on in, says Kelsey Group's Mr. Booth.Chris Smith, president of Cresco Equipment Rentals, an equipment-rental company based in Livermore, Calif., owned by NorCal Rental Group LLC, turned to Internet-video company TurnHere when he decided he needed to do more than rely on word of mouth to attract customers to his stores. TurnHere, based in Emeryville, Calif., produces unique video profiles for a flat rate, starting at $495. Businesses also pay TurnHere a monthly fee of $100 to $1,000, depending on how many video ads they have and on how many Web sites they appear.TurnHere sent a professional videographer to some of the Cresco stores to tape their products, customers and employees. The videos included images of the town and intersection where each shop was located.The videos -- which appeared on Cresco's Web sites and in search-engine listings on sites such as Google and MSN -- helped familiarize first-time customers with typically intimidating products such as sanders, saws and drilling equipment, Mr. Smith says. Customers would walk into a store and already recognize the manager and products from the videos, he adds."There are a hundred other stores that carry what we carry," Mr. Smith says. "With video, we get to fill in the blanks with some texture and tell our story."Visits to Cresco's Web site soared to about 14,500 a month from 4,000 in less than a year. Managers across stores say customers comment on the video ads on a daily basis. And while Mr. Smith says it's too early to measure any increases in sales, "when people need rentals, we're now at the top of their minds."
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Online Advertising Tips

Posted by Kamilah Campbell on August 7, 2008 at 4:38pm
This is an older article I found on Etsy, but it is still very relevant and informative. Enjoy!~Kamilah C.The Pink Lockethttp://thepinklocket.com_________________________________________________________________________A DIY-Friendly Guide to Advertising Online (Part One)Story by exboyfriendPublished on October 10, 2007 in How-To Photo by DragonflyCraftsMeredith Keller is an artist for Ex-Boyfriend and the founder of IShopIndie.com, an advertising co-op for indepedent designers. She has extensive experience running internet advertising and promotional campaigns on the internet for Ex-Boyfriend and IShopIndie.com. She has served as a consultant to other internet businesses on how to promote online. She has recently launched a service that is dedicated to co-op based promotion for independent online retailers.CPM, ROI... WTF?!Muddling your way through the online advertising world can be tricky business. It's got a lingo all its own and requires finesse to make the most of your advertising dollars. In the following article, we're going to discuss the most common ways internet advertising is sold and the benefits and drawbacks of those models.CPM advertising — CPM stands for cost per mile. In English, it means the amount you will pay for every 1,000 impressions. (An impression means your ad has been viewed.) So, if a website says their advertising is $10/CPM, and you spend $500, your ad will receive 50,000 impressions. Is this a great deal? Well, maybe, but it depends on what you are comparing it to.The average banner ad campaign typically results in a click-through rate of less than 1%, so you are probably going to get 500 or fewer people visiting your site in the above example. You may see an above-average click-through rate depending on several factors, though. Consider the placement of the ad; is it going to be highly visible to site visitors? Is the ad a terrific match for the site you are going to advertise on? Maybe you sell yarn; a good match would be to advertise on a website for knitters. If you've got an especially eye-catching, fantastic ad, it might perform exceptionally well on that site and you might see an above-average click-through rate and above-average conversions (“conversions” is a fancy way of saying sales).CPC advertising — Cost per click advertising means you only pay when your ad is clicked on. Sounds like a pretty good deal, right? Maybe, maybe not. Google Adwords is one of the biggest providers of CPC advertising, and they have a huge audience to offer you.One issue with CPC advertising is poor click quality can burn up your budget with no sales to show for it. If you've selected popular keywords, you might be paying $1-$2 per click and getting lots of people on your site, but they're just coming to browse with no intention of making a purchase. This can easily burn up a small budget with nothing to show for it. If you have a large budget, the losses you will be taking from this type of visitor behavior might be acceptable, but if you're strapped for cash, this might not be the best deal for you.The other major issue with CPC advertising is click fraud. Generally, the way CPC works is that content providers (bloggers, website owners, etc.) have a relationship with CPC providers like Google. The arrangement is that the content provider, such as a blogger, will run ads for a company like Google and the content provider gets paid when people click from their site to yours. Unscrupulous "content providers" have come up with elaborate ways to foil Google's system so that they get paid and you get nothing. You'll know this is happening when you check out your site's web statistics and you see in your list of referrer sites like freecheapvacationsnow191.ws. If you go check out the site, you'll see it actually has nothing on it but adword campaigns and pop up ads. This site didn't deliver you a potential customer at all; it's a site owner who is manipulating Google's ad serving software for profit at your expense. You could spend all day blocking these fraudulent sites, but that will be an ongoing job for you. You could also block Google's content network, but this means you are keeping your ad out of sight from a potentially large audience. There's no right or wrong approach to dealing with this problem. It's something you will have to determine how to address on based on your own unique marketing campaign, budget and products.CPC advertising is probably most compatible with products people actively seek out, rather than products people purchase on impulse. A CPC campaign would be great if, for example, you were an internet retailer selling used replacement car parts. Generally people who need a alternator don't just see an ad for "alternators" and think "I'd love to have one of those." Typically, customers for a company like that will seek out that company's products when the need arises. So for a company like that, having their link pop up when people search "used alternator" on Google would be ideal. If you sell something that's more of a luxury or novelty item, you might be better off with another form of advertising.Flat Rate Advertising — Many content providers have a flat rate that they charge to advertise with them for a set amount of time. For example, a blog might charge you $100/week or $300/month. The nice thing about this model is that content providers who sell their advertising this way often make discounted pricing available to advertisers who commit to several months of advertising at once.Evaluating flat rate advertising can be tricky, because this form of advertising can be a stellar deal or a huge waste of money.To evaluate this kind of opportunity, you will want to know about the site's average number of page views and unique visitors. Keep in mind that the average click-through rate is less than 1%, so if a site wants $500/month and they get 1200 unique visitors per day, on average you are probably only going to see about 360 visits from this ad. You might wind up with a better click-through rate if the site is particularly well-suited for marketing your products or if the site includes a newsletter mention or an advertorial (an editorial write-up advertising your product or service, paid for by you) with the deal.The next thing you want to consider is click quality. Click quality refers to how great these clicks are going to be for you. Are these click-throughs likely to result in conversions for you? If you are selling expensive items and you advertise on a site whose readers have an average household income of $30,000/year, you might see lots of click-throughs but no sales because the audience just can't afford your products. To evaluate click quality, you will want to ask the advertising venue for a media kit. This media kit should tell you some statistical information about their audience. This information may include gender, race, geographic location, and/or average household income. All of this data can indicate the kind of click quality you can expect. Many venues that offer flat rate advertising allow you to buy a short-term ad at a somewhat inflated price. Meaning they may charge $300/month, but they will let you try an ad for $100 for one week. If you are unsure about the ad venue you're considering, this is a great way to test the waters.Further Resources:BlogAds — A marketplace for blog advertising. Offers self-service ad purchases, flexible terms and sites that are appropriate for a variety of budgets.Google Adwords — The leading provider of cost-per-click advertising.Federated Media — CPM based advertising available for a variety of blogs.I Shop Indie — The author's co-operative internet advertising for indie designers.Merkell.net — The author's service dedicated to co-op based promotion for independent online retailers.
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