It’s finally here. The long awaited promotional video showcasing The Pink Locket’s most exclusive pieces. Here at The Pink Locket we are on a mission to redefine the meaning behind the work PINK. After all the color can mean so many things. Turn up your speakers and enjoy the video!By: Kamilah C.The Pink Lockethttp://thepinklocket.com
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Inspired by my chunky beaded rings I figured why not design chunky beaded necklaces. This sterling silver necklace suspends three strands of colorful and uniquely shaped beads. The beaded pendant extends about 1 ½ inches long. This piece is definitely a way to express “color” in your fall fashion. Check out our Etsy store for more details and to order.By: Kamilah C.The Pink Lockethttp://thepinklocket.comhttp://www.thepinklocket.etsy.com
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These copper tone earrings remind me of the jungle. Wooden beads flow off the end of the back of the earring to show off its square shape, making the perfect casual wear accessory. The earth tone colors are reminiscent of the wild and just bring a sense of uniqueness. Sold exclusively on ThePinkLocket.com. Shop PINK today!By: Kamilah C.The Pink Lockethttp://thepinklocket.com
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What little girl doesn’t like jewelry? I know when I was younger my sister and I use to dress in my mom’s high heels and put jewelry and lipstick on because we thought it was fun. This seems to be a common trend from generation to generation because little girls still do this today. Well, why not let your little princess dress in her jewelry? The Pink Locket has created a collection exclusively for little ladies who love to dress up along with the color pink. The Little Miss Pink collection has a line of jewelry including necklaces, bracelets and earrings just for the little lady. One of our signature pieces for this collection is the Darling Little Purse necklace, but also check out Cinderella’s shoe, a little lady’s dream. Shop PINK today!Kamilah C.The Pink Lockethttp://thepinklocket.com
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I have to admit ever since I moved to Atlanta last year I’ve had to rock “the ponytail” look quite frequently because the heat and humidity made my hair look like Diana Ross. One of my fellow brilliant Georgia Etsians designs these cute fabric ponytail holders, check out Designs By Janna at http://designsbyjanna.etsy.com. These holders come in various patterned designs and will accent any ponytail! My personal favorite is the “Pink and Brown Dandy Damask.” The prices are also pretty reasonable, a set ranges anywhere from $3.75 to $5.25.By: Kamilah Campbellhttp://thepinklocket.comhttp://thepinklocket.etsy.comRead more…
Continuing with the inspiration of summer, this week’s featured jewelry from The Pink Locket is the “Look at My Finger Ring.” This uniquely square shaped ring is wrapped with gold wire accentuating the dangling blue-green variations of stones will make people actually look at your finger. One of the first lines of rings by the company, this ring only lasted 5 hours when posted on our Etsy site for sale. Check out other rings by The Pink Locket!By: Kamilah Campbellhttp://thepinklocket.com
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Wow…look at that pinky ring. The pinky is always the “left out” finger. Lets face it at some point or another we’ll wear rings on all the other fingers, even the thumb, but never really on the pinky. The Pink Locket has designed that specially pinky ring for the PINK woman. Coral and Turquoise artisan beads embellish this 14kt gold chain ring. Retailing at $53, this is definitely a piece of jewelry you’ll want to have in your collection.By: Kamilah C.The Pink Lockethttp://thepinklocket.com
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This is an older article I found on Etsy, but it is still very relevant and informative. Enjoy!~Kamilah C.The Pink Lockethttp://thepinklocket.com_________________________________________________________________________A DIY-Friendly Guide to Advertising Online (Part One)Story by exboyfriendPublished on October 10, 2007 in How-To Photo by DragonflyCraftsMeredith Keller is an artist for Ex-Boyfriend and the founder of IShopIndie.com, an advertising co-op for indepedent designers. She has extensive experience running internet advertising and promotional campaigns on the internet for Ex-Boyfriend and IShopIndie.com. She has served as a consultant to other internet businesses on how to promote online. She has recently launched a service that is dedicated to co-op based promotion for independent online retailers.CPM, ROI... WTF?!Muddling your way through the online advertising world can be tricky business. It's got a lingo all its own and requires finesse to make the most of your advertising dollars. In the following article, we're going to discuss the most common ways internet advertising is sold and the benefits and drawbacks of those models.CPM advertising — CPM stands for cost per mile. In English, it means the amount you will pay for every 1,000 impressions. (An impression means your ad has been viewed.) So, if a website says their advertising is $10/CPM, and you spend $500, your ad will receive 50,000 impressions. Is this a great deal? Well, maybe, but it depends on what you are comparing it to.The average banner ad campaign typically results in a click-through rate of less than 1%, so you are probably going to get 500 or fewer people visiting your site in the above example. You may see an above-average click-through rate depending on several factors, though. Consider the placement of the ad; is it going to be highly visible to site visitors? Is the ad a terrific match for the site you are going to advertise on? Maybe you sell yarn; a good match would be to advertise on a website for knitters. If you've got an especially eye-catching, fantastic ad, it might perform exceptionally well on that site and you might see an above-average click-through rate and above-average conversions (“conversions” is a fancy way of saying sales).CPC advertising — Cost per click advertising means you only pay when your ad is clicked on. Sounds like a pretty good deal, right? Maybe, maybe not. Google Adwords is one of the biggest providers of CPC advertising, and they have a huge audience to offer you.One issue with CPC advertising is poor click quality can burn up your budget with no sales to show for it. If you've selected popular keywords, you might be paying $1-$2 per click and getting lots of people on your site, but they're just coming to browse with no intention of making a purchase. This can easily burn up a small budget with nothing to show for it. If you have a large budget, the losses you will be taking from this type of visitor behavior might be acceptable, but if you're strapped for cash, this might not be the best deal for you.The other major issue with CPC advertising is click fraud. Generally, the way CPC works is that content providers (bloggers, website owners, etc.) have a relationship with CPC providers like Google. The arrangement is that the content provider, such as a blogger, will run ads for a company like Google and the content provider gets paid when people click from their site to yours. Unscrupulous "content providers" have come up with elaborate ways to foil Google's system so that they get paid and you get nothing. You'll know this is happening when you check out your site's web statistics and you see in your list of referrer sites like freecheapvacationsnow191.ws. If you go check out the site, you'll see it actually has nothing on it but adword campaigns and pop up ads. This site didn't deliver you a potential customer at all; it's a site owner who is manipulating Google's ad serving software for profit at your expense. You could spend all day blocking these fraudulent sites, but that will be an ongoing job for you. You could also block Google's content network, but this means you are keeping your ad out of sight from a potentially large audience. There's no right or wrong approach to dealing with this problem. It's something you will have to determine how to address on based on your own unique marketing campaign, budget and products.CPC advertising is probably most compatible with products people actively seek out, rather than products people purchase on impulse. A CPC campaign would be great if, for example, you were an internet retailer selling used replacement car parts. Generally people who need a alternator don't just see an ad for "alternators" and think "I'd love to have one of those." Typically, customers for a company like that will seek out that company's products when the need arises. So for a company like that, having their link pop up when people search "used alternator" on Google would be ideal. If you sell something that's more of a luxury or novelty item, you might be better off with another form of advertising.Flat Rate Advertising — Many content providers have a flat rate that they charge to advertise with them for a set amount of time. For example, a blog might charge you $100/week or $300/month. The nice thing about this model is that content providers who sell their advertising this way often make discounted pricing available to advertisers who commit to several months of advertising at once.Evaluating flat rate advertising can be tricky, because this form of advertising can be a stellar deal or a huge waste of money.To evaluate this kind of opportunity, you will want to know about the site's average number of page views and unique visitors. Keep in mind that the average click-through rate is less than 1%, so if a site wants $500/month and they get 1200 unique visitors per day, on average you are probably only going to see about 360 visits from this ad. You might wind up with a better click-through rate if the site is particularly well-suited for marketing your products or if the site includes a newsletter mention or an advertorial (an editorial write-up advertising your product or service, paid for by you) with the deal.The next thing you want to consider is click quality. Click quality refers to how great these clicks are going to be for you. Are these click-throughs likely to result in conversions for you? If you are selling expensive items and you advertise on a site whose readers have an average household income of $30,000/year, you might see lots of click-throughs but no sales because the audience just can't afford your products. To evaluate click quality, you will want to ask the advertising venue for a media kit. This media kit should tell you some statistical information about their audience. This information may include gender, race, geographic location, and/or average household income. All of this data can indicate the kind of click quality you can expect. Many venues that offer flat rate advertising allow you to buy a short-term ad at a somewhat inflated price. Meaning they may charge $300/month, but they will let you try an ad for $100 for one week. If you are unsure about the ad venue you're considering, this is a great way to test the waters.Further Resources:BlogAds — A marketplace for blog advertising. Offers self-service ad purchases, flexible terms and sites that are appropriate for a variety of budgets.Google Adwords — The leading provider of cost-per-click advertising.Federated Media — CPM based advertising available for a variety of blogs.I Shop Indie — The author's co-operative internet advertising for indie designers.Merkell.net — The author's service dedicated to co-op based promotion for independent online retailers.
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This week’s feature is the Travel The Seas ring. This sea blue artisan beaded ring collides with a teal beaded band spelling “hot” in its own way. Apart of the Chic Summer collection the colors of this piece are reminiscent of the various ocean colors. Sold Exclusively on thepinklocket.com.~Kamilah C.http://thepinklocket.com
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Summertime is here and we all want to show it in our very own special way. When I think of summer the first images that come to mind are the sun, beautiful weather and beaches. This necklace reminds me of the summertime with the variations of yellow beads holding up a mother of pearl shattered flower. As a part of the Chic Summer Line, Sunrise Pearl is a necklace that can be worn casually or will make a perfect piece with a semi-formal outfit. Exclusively sold by The Pink Locket.~Kamilah C.http://thepinklocket.com
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I’ve always been fascinated with jewelry boxes. Not only are they perfect for storing your most precious jewelry, but they also look really nice on your dresser top. If you’re a girl like me, then you probably have anywhere from 3 to 4 jewelry boxes, since it’s almost impossible to have just 1 that fits every piece of jewelry you own. I like to keep my jewelry separate from each other. For instance, I have 1 box for all my gold, 1 for silver, 1 for costume and 1 for beaded jewelry. I keep them all in visible sight in my closet so that I can open the boxes and view the pieces while getting dressed. Check out these beautiful handmade jewelry boxes from a fellow Etsian Design Hut USA at http://designhutusa.etsy.com or www.designhut.us.By: ~Kamilah C.http://thepinklocket.com
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This weekend I had the honor of speaking to a few of my fellow Pink Locket shoppers, who have expressed interest in purchasing more fabulous jewelry pieces. I understand that this economy has us all going nuts! And it just seems that we can’t get a deal anywhere we turn…especially at the gas pump!Beginning this Friday, July 11th The Pink Locket will be marking down its older jewelry items. Bracelets, Necklaces, Earrings and the fabulous cluster “ring” will all be marked down anywhere from 15%-50%. The sale will run until July 23rd or until the entire sale items are sold. For those Pink Locketeers who missed our summer kick-off sale last month, here’s your chance to get those fabulous pieces at a discounted price.Until then SHOP PINK!~Kamilah C.http://thepinklocket.com
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