Exposure (5)

Are You At Risk Of Being Exposed?

This morning I was awakened way before my scheduled interruption. It was about 4 o'clock AM. After tossing and turning, I was unable to go back to sleep. So me being the person that I am filled with such "bright" ideas, I made the decision to go to the gym. A decision that I have not made in a very, very long time, but this morning I persuaded myself.

 

While at the Gym, I was exposed......exposed to the treadmill, exposed to the elliptical machine, the ab machine, weights, etc.... Well you get the picture, right?

 

So my question to you today is; Are you at risk of being exposed?

 

For most of us it is a daunting task to allow ourselves to step outside of our comfort zones. We spend countless hours repeating our same habits and rituals and it doesn't even cross our minds to try something different. Last night after teaching my third class in a three part series, during my Q&A session, several of my students began to share things about themselves and their experiences.

 

Let me first tell you that my classes are always very diverse. I have all races as well as various types of industries that attend the sessions. During an attempt to better explain his point, one of my students, used the analogy of scuba diving. Immediately other students in my class began to cut in and let him know that they could not relate to what he was talking about. I myself, could not relate either because I have never been scuba diving. I have never been "exposed" to it.  My lack of exposure is based solely on my lack of interest in the sport and not in my lack of ways of exposure.  Sure, I have many friends that take part in the sport on a regular basis, but because it does not interest me....I do not participate.

 

For the things in life that truly interest me, I have made it a point and a goal to gain as much exposure to them as possible.  It may be by way of surfing the internet, reading books, taking classes, etc.  By any means necessary, I have decided that I will be exposed to the things that interest me most. Your source exposure depends heavily upon you and your actions.

 

Now for many, they have interests that they have not even begun to act upon even though a way of exposure is directly put into their paths.  It's easy to find an excuse or a way to remain in the same position rather than to step out of the comfort zone and change lanes.  It's time to release yourself of your fears and allow yourself to be exposed.

 

The time for change is now.  Change doesn't happen until you make the decision to change and exhort the energy needed to make it happen.  Stop using the same old habits to try and make a new ending.  It is not going to happen.  You must travel a new route on your path to a new ending. 

 

Here's a few tips; on your way home from work, try another route.  You may discover that it may get you there quicker.  If you are used to wearing a certain color palette, switch to one that you have been afraid to try.  You may discover that those colors accent you alot better than the ones you've been comfortable with in the past.  If you and your family don't all sit down to eat dinner at the same time, try to set a time and a place for everyone to sit down and eat together for a couple of days out of the week.  You may discover some things about each other that you did not know. If you don't go outside of a 10 mile radius of your home for your regular errands and leisure... try going at least past a 20 mile radius... you may find a new restaurant or store that you can now call your favorite.  I'm sure that you get my point.

 

Stop being afraid of being exposed to bigger and better things.  Step outside of your comfort zone.  Open yourself up to view the world in a different light.  They say that you don't miss anything that you never had...but I beg to differ.  It is definitely possible to miss out on the finer things in life because you are too afraid to branch out and take advantage of what this world has to offer. 

 

Open yourself up to being exposed....

 

Visit my BLOG for more tips and inspiration.

 

Randa Johnson

"Helping You Brand the Best You"

http://www.randajohnson.com/

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Obama, McCain, and flip-flops

I did a few google searches today on both of the presidential candidates just to humor myself. My few seconds' worth of research revealed that both sides face accusations of being "flip-flops." One site I ran across even proclaimed itself to be the "master list of flip-flops committed by McCain." Anyway, all this talk about flip-flops got me thinking about the original flip-flops. You know, the kind you wear on your feet?It seems that corporate's perception of flip-flops has changed over the years. What was once seen as a business attire faux pas is now a welcome advertising vehicle at meetings, cruises, beach incentive packages, employee vacations, and award galas. Why did corporate change its mind? Two reasons. First, the company logo can be placed on the bottom of the sandal, turning it into a "talking" footprint. Second, employees and other recipients will take the footwear home where they will continue to wear it to the grocery store, picnics and other places. Remember, home is one of the places where buying decisions are made so an investment in custom sandals would be an investment well spent. Consider just two case histories supporting this fact.A major cosmetics firm brainstormed ways to advertise a new shower gel to the college crowd. They handed out a special pair of flip-flops at major US college campuses along with their new product carrying the following tagline: "Save Water - Shower with a Friend."A major U.S. financial institution participates in various charity runs across the country during the summer. They used branded footwear to increase brand awareness and support their sponsorship.Other organizations could benefit from this kind of exposure. Imagine the possibilities! A political candidate could print a picture of his or her opponent on a pair of flip-flops and hand them out during political rallies. A slogan might be, "We don't flip-flop like those other guys." Or a vacation club could send it to their clients to motivate them to make travel reservations. Sales managers could inspire their sales teams to qualify for trips with custom sandals using a slogan like, "Just think. In a few weeks, you could be wearing one of these."Could your firm use more exposure? Sure it could! The solution may be just a footprint away.
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To all BBWO Members. As a courtesy and respect for BBWO and for the Owner LaShanda Henry, I would like to open The BBC Power Wednesday call up to you. All you have to do is join us on Wednesday Night at 9pm - 10pm.What you are going to get? INFORMATION & EXPOSUREInformation to assist you in developing, growing and sustaining your business. Every Wednesday we bring professional Men & Women on the call to share powerful information with us to assist us in the growth of the Business Owner / Entrepreneur.At the end of every call, the 1st 10 people on the call get to promote their business, products & services with a 1-2 Minute commercial.This is a free call except for the charges that your local telephone company charge you to make the call. We never charge for this call.We are not trying to sell business opportunities on this call, just share information to assist you in continuing to build your business and be successful.Every Call is Recorded, therefore as members join The BBC, they will have the opportunity to listen to the conference call from the main page of The BBC Network and hear about your business, services & products.You do not have to be a member of The BBC and we are not soliciting you to join The BBC, just be on the call.It's F-R-E-EThis call takes place every Wednesday Night and we will do our best to post it in the Events Section. In case you don't see it there,just know it is taking place. Please take this information down and if anything changes with the call in information, we will inform BBWO ASAPConference Call In Number: 712-432-1600 Access Code: 100749#International Dial-in Numbers:Austria: 0820 4000 1552Belgium: 070 35 9974France: 0826 100 256Germany: 01805 00 76 09Ireland: 0818 270 021Italy: 848 390 156Netherlands: 0870 001 920Spain: 902 886025Switzerland: 0848 560 179UK: 0870 35 204 74Playback Number : (712) 432-1281Access Code: 100749#Every call is live via the playback for 1 week or until another call is recorded which normally is on Wednesday. You can use the call back number to replay the calls to get any information that you missed during the call for 1 week and you can even download it and save it for future reference.We look forward to hearing BBWO on the Power Wednesday Calls and we are honored to be able to share with such phenomenal premier social network of women.When you join the call, please state your name, the state you are calling from and that you are from BBWO.Thank you so much for joining inTo the Enhancement of your BusinessCharleneVisionaryThe Grand Connector "Anointed to Make The CONNECTION"The BBC
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