target (5)

How To Define Your Unique Value Proposition

10744086299?profile=originalOne of the biggest challenges to competing in an online marketplace is to know confidently what sets you apart from the rest of the pack. This value you add for customers, compared to others out there doing what you do, is referred to as your unique value proposition (UVP), also referred to in some circles as your unique selling proposition.

Why should someone invest their time, money, and effort with you instead of someone else? What extra value can you bring to the table? Look closely at what you would like to offer to people as part of your business model. Then, you’ll need to answer the following questions for your online business.

1. What is your offer?

Lay out the details of the product or service you plan to sell. Outline the features in detail. What does your service or product do and what does the package look like? For example, is it a 7 day ecourse on how to set up a blog in Wordpress? Is it a 90 day coaching program that gives people direct access to you personally via telephone? Be very specific.

2. How does your offer solve customers' problems?

How does your product or service offering solve your client’s problems? State the problems your target customer is facing, which you should know from having done your market research. Then describe how each feature of your product or service solves those problems. Think about how your customer would see your solution, not knowing you at all. If you can answer the question “What’s in it for me?” from the customer’s viewpoint, you’re already halfway there.

3. What is different about your service or product offer?

You have to look at ways to create a product or service that are distinct from your industry competitors. Sure you can try the "yeah, me too" site, but it will be much more difficult in the long run to distinguish between your offer and the person next door. How is your solution different from other providers? Are you offering something extra, such as live training or additional done-for-you services? Do you offer your product in multiple formats, such as audio or video? Do you provide extra resources or tools to make your solution easier to use? If you can’t figure out any features that are different about your product, now is a good time to get creative.

4. Why should a customer buy from you vs. your competitors?

This is probably the toughest part of creating your UVP. It will also be one of the most important parts of your sales and marketing copy. So here's what you do --- tie together the problems your potential clients are facing, the features of your product, and how your product can solve the prospects’ problems. Then pull in your extra “proof” of why people should buy from you. You could gather social proof through testimonials of how well your solution works. You might have started to establish a track record of experience in your industry, and if not, spend time asking for feedback as you go about delivering your services now. You could also have great "case studies" or examples of your solution in action. Which of these examples would be most relevant to your market? Highlight one or use them all depending on what you think your prospective clients need to hear.

If you have already done the essential market research, you know what problems your customers are facing. Make sure you thoroughly understand what your target customers want and what your competitors are already offering. Then you will be able to identify exactly what you can do differently or where you can add something more. Put all of that together and you have your Unique Value Proposition.


You may, as long as you include this complete blurb with it...

About the Author: Tanya Smith is a creative business strategist and coach specializing in showing independent service providers how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. Get free tools to simplify and stand out online

Read more…

Find Your Focus

Hello to all my BBWO online friends. I wanted to take the time to write this blog post today because I think it is an issue that many of us struggle with. In addition, it was something that Richelle touched on in her online chat today with LaShanda and that LaShanda has said to us over and over again.As many of you know, I create natural bath and body products with the aim of adding moisture to the skin. I use shea butter, cocoa butter, virgin coconut oil and several other oils. As black women (and men) we are fighting ashiness, especially in the winter. We are no strangers to grease. Not those of us who were brought up on Vaseline and Crisco and used A&D ointment on our babies' bottoms (I'd slather that stuff on my baby's bottom!! It' was like an inch thick.)When I first started out, I gained a lot of knowledge from boards where there weren't a great deal of Black women, or alt least they weren't many of them posting. The advice was to add cornstarch to your butter to "cut down on greasiness". So I did. And I chased after a target market that was not very interested in my products, or at least from what I could tell from click and sales.Now, a year later, with my experiences with BBWO and other sites of its kind, as well as the many Black business folks I interact with on Twitter, I've finally come to understand and embrace my target market. It's not about trying to sell to the world or to exclude certain demographics. It's about being REAL.My products are meant for people like me - black women with children who have eczema - (Eva's Shea Buttah is the mix I use on my own little one's eczema) but also want a touch of luxury for themselves. The products are affordable and handmade with love by me - Satisfaction guaranteed or your money back.By the way, I took the cornstarch out of my recipe for success, both literally and figuratively (wink) - why stunt the effectiveness of the pure natural butter on your skin? (big grin)Understanding your target market is so important - it' saves you a lot of time, money and effort.Currently, I am working on a blog post about exactly how I found my target market - will post when I'm done!And of course, don't forget to visit - we now have layaway and Gift Baskets for Christmas and Kwanzaa.
Read more…

Blog Topics by Tags

Monthly Archives