Posted by Lisa Henry on December 6, 2008 at 11:43pm
Greetings!One of the most important thing in marketing is knowing who your target audience is. How do you gain potential buyers, listeners, and readers? It is through share of mind. We have all heard the saying, "change your thinking and you will change your life" this is more than a saying it is so true. Understanding your audience makes the difference to your success.The key to direct marketing is trial/error, repetition and PATIENCE. Patience enables us to have a realistic expectation of who the audience is and what that audience will favorably respond to. Think about how long it has taken to cultivate your skills. How many days and nights of studying did you invest to receive a degree or rehearsing before reasonably confident about performing to a live audience. What you are doing or have done to cultivate your skills is "DEVELOPMENT". Personal, social, and now marketing. It takes longer to develop your marketing (for longevity) than it will developing everything else. Direct Marketing requires patience and commitment to gain share of mind.Know your target audience. Often the audience we think we should target, is so NOT. You will only know this through trial and error, repetition and the primal key is patience.Lisa Henry
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Posted by Ashia R. Sims on December 6, 2008 at 10:10pm
Cynthia Nellis over at About.com wrote a great article about holiday fashion mistakes that I wanted to share with you. As the holiday parties start to pile up, we need to be aware of the mistakes we should try not to make when getting dressed. Enjoy and take note!http://fashion.about.com/od/holiday/a/holidaymistakes.htm?nl=1Read more…
Posted by Lisa Henry on December 6, 2008 at 8:07pm
Greetings!Marketing concepts change very fast, however the heart and soul of guerrilla marketing remains unchanged. The first rule of this strategy is to have the ability to adapt. Guerrilla marketing uses creativity, imagination, and not traditional marketing in the least. Ones who market traditionally usually are very well funded and have fat budgets and resources. My legal marketing clients usually are just out of law school or have no resources at all. I learned these tactics the old fashioned way through on the job trial and error.The first thing I learned quickly is to build an informational database on all prospective clients. A prospect is someone who maybe in need of your products or services. Grocery stores do it on a regular basis. Here in the south most everyone has a Kroger Card from Kroger Grocery store. You give the check out clerk the card to swipe to receive rewards and a percentage off your purchase. It is great!! Now with your consent the grocery store is compiling information about your purchases. If you buy Cherrios, then they may send you Wheaties or another grain/oat cereal coupon in the mail. Wheaties may be paying the grocery store a little more for shelf space.Database marketing is an effective guerrilla marketing tool. It is gathering information and using it creatively and legally to promote your products and services on a very low budget. Start your database today. It is a revenue generator for any business. I have used dBase, excel, and access. The most effective platform I have used for staff convenience is on www.WebExOne.com, an online web office service. I can move to any office or location and have realtime benefit.Any questions about guerrilla marketing, message me or join today!Sincerely,Lisa Henry
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Posted by Lisa Henry on December 6, 2008 at 8:04pm
Rainmaker may refer to* Rainmaking, attempting to artificially induce or increase precipitationo Rain dancing, a ceremonial dance that is performed in order to invoke raino Cloud seeding, dispersing substances into the air that serve as cloud condensation or ice nucleiThe “Rainmaker” is any person who attracts and establishes long-term business relationships with clients and/or desirable contracts. It is not enough to create a marketing plan and pay attention to your marketing only Mondays and Thursdays. Becoming a rainmaker takes willingness, persistence, patience, and the ability to accept and mold to change. It requires evolving your state of mind and continually building your staff through constant business development. To build anything worth having requires work.Rainmaking does require a ceremonial dance. Establishing business relationships of respect and confidence with your target audience and local community is a ceremonial dance, a journey of building trust that you will do the work they are paying and entrusting you to do.Bringing business in the door that surpasses financial expectations is awesome, however it does not indicate a “Rainmaker” Once the client or contract chooses your services, does your work live up to the expectations that were presented by you or your staff? Business development should come before a marketing plan is put into action. Poor service does not a “Rainmaker” make.So you want to be a rainmaker? The next question I personally ask myself, when I’m tired or must work with obstacles is, “What are willing to do to get what you say you want?” You cannot skip or ignore the dance if you want rain. You can change the style of the dance, the tempo, or the venue but rainmakers dance.Becoming a rainmaker is a journey, whatever business you are in. Setting goals, working your business vision everyday and adapting to change are necessary to become a certified “Rainmaker”It is always a blessing to share. Dream your World!
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Are you serious about making CASH?(From home, work or anywhere you choose!)Do you have $1.77?Join our team for $1.77 now and get yourTurnkey money maker business now and start making CASH TODAY!There is a onetime cost of $1.77 (US)! There are NO Other Hidden Fees. With a fee you get over 10 very valuable and informative e-books and over 50 downloads for scripts and other miscellaneous programs all with full resale rights.We also have put together a turnkey style marketing mix for online and offline marketing that can be applied to any business you currently have or will start later, plus you get instant access to promotional materials to help you start getting your referrals today while still doing what you’re doing now.The table below is an example which demonstrates how your earnings will accumulateIf you refer only 7 people and each of your Direct and indirect referrals also refers 7 people each, your earnings will add up to:You(Level 1) 7 x .20 = $1.40(Level 2) 7 x 7 = 49 x .20 = $9.80(Level 3) 7 x 7 x 7 = 343 x .20 = $68.60(Level 4) 7 x 7 x 7 x 7 = 2401 x .20 = $480.20(Level 5) 7 x 7 x 7 x 7 x 7 = 16,807 x .20 = $3361.40(Level 6) 7 x 7 x 7 x 7 x 7 x 7 = 117,649 x .20 = $23,529.80(Level 7) 7 x 7 x 7 x 7 x 7 x 7 x 7 = 823,543 x .20 = $164,708.60That Adds Up To: $192,159.80(If everyone gets just 7 friends, family, coworkers, or just that stranger at the gas station in their first week, you can fill your matrix in just 7 weeks!)http://www.Dollar77.biz/?r=maxwealth4uRead more…
Hooray! Gas prices are down so visiting family for the holidays is a possibility that is affordable. If you are planning a trip or family is coming to visit, here are some tips about travel that may assist you.Renting a car is an option but can be a dilemma if you do not do your research. Call and ask questions, or be prepared for a big disappointment when your are all packed and ready to leave.1. Some car rental companies will allow you to use a debit card. Because debit cards are attached to your bank account, using a debit card means having a cash deposit above the cost of the rental on hold while you are using the rental. The amount can be up to $500 or more. Contact the car rental companies to discuss their requirements.2.Check with your auto insurance company that you have for your own car for car rental coverage.Read moreOmitunde, Publisher of African American Family ConnectionAn online magazine about African American Family values and community.Visit AAFC for the latest issue each month and a copy of "The Ripple Effect"Read more…
How do I find the time to do it?Do you feel that organizing your home is a mission impossible? Many moms are challenged by keeping things in order for yourself and for your family. We try to lead by example, sometimes it feels like our family is just not listening.I know that every day I find my self "clearing clutter" and struggling with keeping things in a place where it can be easily retrievable by myself and my family. There is nothing more frustrating to be in a hurry and not be able to find something important. In every room there seems to be stuff every where and it keeps showing up every day. How do I free up the time to get organized when I am too busy to get anything done? I know the being organized will save me some time and frustration, I just don't know where to start.Well, if you are anything like me, you don't mind admitting that you need some help.Home Organization for Busy Moms is the answer for you and me too! This wonderful eBook is going to put your mind to rest from all those overwhelming thoughts you get when you even try to begin thinking of organizing your home.Read moreOmitunde, Publisher of African American Family ConnectionAn online magazine about African American Family values and community.Visit AAFC for the latest issue each month and a copy of "The Ripple Effect".Read more…
African American Artist Betye Saar's Black Girl's Window, 1969 - www.betyesaar.netThrough My Black Girl's Window by Ananda LeekeCopyright 2008 by Madelyn C. LeekeExcerpt from That Which Awakens Me (Winter 2009, iUniverse, Inc.)This poem was inspired by African American artist Betye Saar's Black Girl's Window (1969, mixed media assemblage).The first time I opened my Black girl's window and saw positive images that looked like me was in 1970 when I sat thumbing through my mother's first issue of Essence magazine.Those beautiful Black women dancing on the pages of my Black womanhood bible excited my six year old self.Their rainbow colors celebrated the Crayola diversity of African women.Their physical features were chiseled by African ancestors and blended with Middle Passage heritage.Their lips were full and juicy with goodness, puckered and thin with devastating smiles, and in between a middle line of blackberry sweet.Their hair was luscious and thick, fine and straight, curly and fuzzy, braided and elegant.Their bodies were all shapes and sizes.They made it easy for me to say what Lorraine Hansberry wrote:"I was born black and female."
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This morning I received an email from a reader who had visited my blog. She made some positive comments on what she had read and found useful. Read More.....Read more…
Just set up my gallery on ImageKind.com. I am offering 14 of my favorite collages as prints. They start off at very low prices - $9.00 and you have the option of different sizes, paper, and framing options. You can even order greeting cards. To view and purchase actual artwork,go to www.aleasemichelle.typepad.com or www.aleasemichelle.com and click on the portfolio link
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Make your relationship personal.Ask customers about themselves and their family.Delight them by remembering dates important to them like their anniversary (this could also be the date they first became your customer).Over-deliver and surprise them with an extra bonus.Do more of what you do best and expand on it.Send them thank you notes, they may lead to referrals.Surprise them with a gift.Send them useful information about items that might interest them.Reward them with a frequent buyer program.For more tips like these, visit our blog.
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I have been approached on several ocassions regarding making some eco-friendly grocery totes.I finally got a chance to sit down and really think about how big I would make a bag. I have been doing some research and most of the "handcrafted" bags I've seen on the market have been smaller, regular flat tote style bags. I wanted to incorporate the "tote" style into my design, but also make it really wide and functional for use as a grocery bag. I added sturdy cotton webbing handles, and double stitched all the seams for durability.Although I am very happy with the way this bag has turned out, my wonderful husband has given me numerous ideas on how I can better it. Let's just hope that I have the time to create the new styles soon.
I am looking for women interested in being a MahoganyButterfly Editor (www.mahoganybutterfly.com). I currently manage MaBu on my own (in between my 9-5 and being a mother of 2). My goal into the New Year is to focus on getting the site to its full potential. I realize that this will be a slow-going task to continue to handle all on my own. Bottom line -- I need help! :-)To that end, I am looking to build a "virtual staff" of Editors. This role would require a few hours a month. As an official member of the Editorial Team, you would be responsible for managing and overseeing your Channel, including:* Obtain, review, post and edit content for your Channel and decide what gets published.* Act as a community moderator -- facilitate conversations and participation among community members* Make suggestions for enhancing your topic/channel. Assist in planning editorial content and features.This is a "labor of love" position (read: volunteer), that presents the opportunity to gain experience, promote your own endeavors, connect with people, and be at the ground floor of something with a lot of promise that could someday take off. Plus, you get to add the title of "Editor" to your resume :-). If you feel where I'm coming from and see the vision, then you are one that I want along for the ride! Channels and topics include:Glamour (beauty, fashion etc)My Spirit (health, wellness, spirit/soul)Power (career, money, politics, news, commentary, education, technology)Celebrity (entertainment: music, movies, TV, celebs)Love & Life (dating, relationships, family, parenting )Life (travel, world, home, entertaining, food, nutrition)Expressions (creative writing, books, authors, artists, crafts)To be considered, email nbrown@mahoganybutterfly.com detailing your area(s) of interest, why you want to be an Editor and how you feel you can contribute. I will be selecting Editors right after the Holidays.Thanks & Happy Holidays! ~Nicole
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Have you ever wondered the secrets to how top recruiters seem to sponsor so many people into their company almost effortlessly?Do you have trouble talking to prospects on the phone, or avoid making those phone calls all together?When you do finally pick up the phone are do you find it hard to find the right things to say and answer objections like…“How money are you making?”Or“Is this a pyramid scam?”Well if you have problems in any of these areas your problems are answered.You see my friend Mike Dillard, network marketing expert, recently sat down to interview one of the industries top recruiters, Mark Wieser, on how he is able to personally sponsor as many as 25 reps per month and over 254 reps in one single year.This interview was video taped and Mike decided that instead of charging hundreds of dollars for this information that he would give it away for free.If you would like to get your hands on this video and learn how you can become a “Black Belt Recruiter”, and over come your issues with talking to prospects on the phone.Click here to get your hands on this free video…http://stepstosuccess.blackbeltrecruiting.comSponsoring people will never be the same.Sincerely,Michelle
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Are you ready to take your look to the next level? Why not upgrade or enhance your look? The right makeup applied correctly can give you a younger more polished appearance. We will also do a skin care consultation with our clients. Healthy skin is a key factor also. For males we will advise them on grooming for professional photo shoots and television. Sassie Face Cosmetics can help your face be come media ready. We provide professional makeup services for clients, men and women for corporate photography, commercials, and special events, corporate makeup and self-esteem workshops. Our rates are affordable and we go the extra mile to achieve the desired look that our client desires.Shonny, Shawn, & Angela are free-lance makeup artist. They have over 15 years of combined experience in the makeup industry. At Sassie Face Makeup Lounge™ we aim to help women to establish a natural, every-day look that will help to boost their self-esteem through natural enhancement. Makeup is a passion for all of these ladies.At Sassie Face Cosmetics™ we personalize our services to make each and every client feel special. Each client is given one on one attention. We value our clients and treat everyone with dignity and respect. We provide an environment that is conducive to relaxing and having fun with your closest girlfriends. We are Color Me Beautiful ® and Soul Purpose distributors, so we offer six different makeup lines: Flori Roberts™, Iman™, Adrien Arpel™, Gayle Haymen of Beverly Hills™, & Proof Positive™. We carry an array of spa products: body custards, shea balms, perfume essences, soy candles, foot care, and products for him. Schedule an appointment for a Sassie experience, not just another service!We are available for professional photo shoots. We are experienced in working with corporate photographers who specialize in high profile and business clients. For rates plaese visit www.sassiface1.com and enter contact information . Our rates vary depending on the location, # of people, length of time.God bless you and we look forward to hearing from you.
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From A Writers POV has been updated this week!"Get in the Spotlight" "Anything is possible! With Barrack Obama being elected as president, anything in this world is possible! We can do anything. Name something in your life, maybe a dream or a goal where the thought of "anything is possible" motivates you to keep pushing for it." Leave your thoughts here www.fromawriterspov.webs.comNew Two Week Weekly Feature by TemishaSign up today to be apart of the Two Week Weekly Feature!------------------------New This MonthTwo Week Weekly FeaturesPublished Authors Summer Book EventRegister your bookBook Ad & Interview with Tabitha VinsonAnd much more.....Stop in today and see what's new!www.fromawriterspov.webs.com
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I am an experienced and certified Make-up Artist. With the holidays around the corner, I am booking holiday appts(and all other clients!). If you are interested in having your make-up done for a Holiday party, event, or need a makeup artist for you film, tv show, etc. please contact me. I will travel all over NY/NJ. Rates are negotiable.Read more…
