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As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success. So what does it take? Here are the 3 L’s to ensure that potential clients continuously land your way:
LEADS
There are a multitude of FREEor low cost sources that can be used to help your business with highly-qualified sales leads.
Here are 3 ways to build your leads:
- Social Networks: Platforms such as Facebook, Twitter and LinkedIn are great FREE sources and highly effective in lead generation as it brings potential clients to your business.
- Website: By creating a web presence, will bring new traffic to your site. Traffic = Leads! The key is to consistently publish fresh content such as articles, videos or interviews that highlights what your business offers and the benefits gained. In addition, having a FREE offer to entice visitors to leave their contact information is effective.
- Referral Marketing: If you’ve spent time on relationship building, establishing communication, building trust and resolving potential problems or conflicts, then your customers will see little risk in recommending your company to their peers.
Just as people do business with people they know and trust, they also feel more comfortable when a product or service is recommended by a friend. A prospect that was referred to you has already been told about the quality and professionalism that you provide your customers with.
Say after implementing this or a similar plan, you've gained 25 new leads per week. That’s 1300 new leads per year!
LIST
One of the most vital tools for business owners is the ‘LIST.’ To remain competitive, it’s do or die! Your list is simply a database used to store your contacts such as name, business name, address, email, phone number and website address and more! If you need database software, A few systems that I am familiar with:
- ACT: makes it easy for you to manage your contacts and calendar, and connect to powerful, subscription-based sales and marketing services.
- FileMaker Pro: worldwide leader in easy-to-use database software
There are many ways to build a list, but here are two that work for me:
E-newsletter: The use of e-newsletters has quickly come to be an indispensable component of the advertising campaigns of many businesses, large and small! This is an easy, low-cost and profitable way to be introduced to warm leads! Consider increasing your chances by creating a landing page that includes a ‘free offer’ or ‘discount’ on specific services. Make sure you use a service such as:
Article Marketing: This is an effective and cost efficient way to provide solutions to potential prospects and current customers. Be sure your articles are well written with relevant content that relates to your niche. Your website or blog should include an RSS feature which allows visitors to subscribe to your feed.
LEVERAGE
Ever wonder how billionaires such as Oprah Winfrey or Donald Trump are so successful? By leveraging their time and resources of course! This is a no brainer way to grow your business… by leveraging established relationships with your clients and your network!
Not sure how to leverage? Here are 3 ways:
Leverage Peers. Can you think of any business owners that you know and whom you share mutual customers with? You should be running, not walking to discuss a collaborative venture. For instance, if you are a business writer, you can partner with a web designer, PR firm and / or an ad agency; and a realtor can partner with a mortgage lender, title service and home builders. The key is to learn about each team members business so that you can promote it as you would your own. Your new sales team will enable you to grow more rapidly. It makes so much sense to work smarter and not harder!
Leverage Experts. Partner with industry experts to collaborate on a project. For example, create an audio or video series by interviewing experts. Dr. Shannon Reece interviewed 12 leading women experts and offered the live events FREE to those who registered. These experts shared personal and professional experiences and keys to success. This series will soon be available at a cost. Can we say passive income!
Leverage Investors. Do you need capital to expand your business? Consider exploring investors who are willing to finance your growth. This can be a daunting task, but the outcome well worth it! As you near your forty-ninth business pitch, that fiftieth might be your lucky charm!
So what strategies will you put in place to continuously obtain leads; manage your list and leverage your resources?
Here are 5 great resons why you should partner with the Empower Network.
With the Empower Network growing like a wildfire in a dry field, it’s no wonder that you’re considering joining the Empower Network. But, why are you considering this? Is it because of all the buzz you’ve seen? Is it because your BFF told you she made some money? Or maybe your road dog sent you a copy of his lead list? While those things are possible, and enticing, let me give you 5 good reasons to join the Empower Network!
Leadership
Co-creators David Wood and David Sharpe make an internet marketing super team! David Sharpe describes his story as moving from a park bench to Park Avenue. David Wood was homeless at one time living in a van. Talk about having hunger for success! These two gentlemen are master internet marketers. If you are going to learn to market on the internet, and make money, these are THE guys to learn from. Both of them have generated multiple 6 figure incomes, and show no signs of slowing down.
Product
Initially, it seems that the product here is a blog. That is true; however it’s not just any blog. It is a completely operational wordpress blog that is hosted and has a domain. Along with the blog, you also get a highly converting lead capture page and sales funnel. Your product is really a viral blogging income generating system! Systems are good! You just generate the leads and the system does the rest. What’s more, the leads you generate are yours. You can direct them to an autoresponder series of your choosing that will help funnel the leads to whichever destination you see fit!
Training
To sum up the training in one word would be too difficult. The Empower Network offers ‘Fast Start Training’ to get you on the right track. This series of short videos teach you every step you need to follow to get off to a good start. The trainings are recorded and stored in your back office so that you can listen to them at your convenience. You are being trained by the top internet marketer around at this point. David Wood is the top recruiter in his primary company, and he’s done it all online! The training you’ll receive comes directly from him or someone trained by him.
Compensation
This is where the Empower Network gets really good! With all the affiliate programs around, none of them give you ‘ALL’ the money. They may give you 30% here 50% there, but none of them give 100% commissions like the Empower Network. If you’re wondering how this deal can get any better, I’ll tell you. You get your commissions instantly, immediately, right now even! Through setting up a merchant account, you are able to have your commissions deposited directly into the checking account of your choosing. Don’t like that idea, you can use Paypal, although the Empower Network leadership cautions against it. They have a Powerline structure that is designed for you to be profitable at any level!
Support
Even though the Empower Network is in its infancy, there are communities popping up everywhere – Facebook, Skype… Your sponsor has a vested interest in your success. From the start, your sponsor receives the 2nd, 4th, and 6th sale, and then every 5th sale you make. Don’t sit with your mouth open, you’ll get that too! The design is in place so your sponsor doesn’t just ditch you and leave. Your income affects theirs!
You’ve got 5 good reasons to give the Empower Network a try. If you’re ready to join the community that is taking the internet by storm and generating leads for your business, take action now and join today!
Check it out here and tell me what you think…..
And let’s connect so we can talk more
www.facebook.com/LaKeishaHankins
Believe In Yourself, I Believe in You
LaKeisha Hankins
Are you tired of being broke and not having enough people to talk to or you're struggling with online lead generation? Check out the hottest product on the market along with a special offer.
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Almost nine years ago when I moved to the Raleigh/Durham area, I have made it a habit of reading Triangle Business Journal (TBJ). Little did I know that keeping up with the articles in the journal would assist me as a network marketer.
Attending this year's Garner Business & Consumer Expo allowed me the opportunity to network with Circulation Sales Executive Elizabeth Horning. Why was our meeting each other important? Because I now have a local business connection and I was given insight on how much value TBJ brings to the community.
We all know how important it is to help others and sincerely receive help from others. I've noticed that a lot of people claim they want to help you but it seems the more help they give you, the more business opportunities you have to sign up with. Triangle Business Journal knows that there are people in our area who need assistance and they are truly here to help.
For starters, there are seminars provided FREE of charge, on a continuous basis. One upcoming seminar titled "Smart Jobseeker Seminar: Learn how to use Triangle Business Journal as a tool to jump start your career!" or how about "Smart Networking Seminar: Connect with power and make the most of your time with leaders." To top it off they have an upcoming seminar called "Smart Reader Seminar: Learn how to use Triangle Business Journal as a tool to find leads." TBJ provides something to peak everyone's interest!
It is amazing that I have been reading TBJ for nine years and with one conversation I had a whole new prospective of the journal. I see how TBJ really wants to see the citizens of the Raleigh/Durham area succeed. Much success to you Elizabeth Horning and the staff, you really are an asset to the community.
This is my insight for you and if you are in the Raleigh/Durham area make sure you continue to read or begin reading and supporting Triangle Business Journal.
If you want to know how to get people to pay you to hear about your opportunity and products, then this might be the most important information you will ever read about prospecting online or offline.
With over 100,000 students from around the world, including 7-figure networkers, CEO's, real-estate investors, and Internet marketing "gurus" who make hundreds of thousands of dollars per year there is no question that this proven prospecting sytem works in almost any industry.
Remember people follow people, not your business opportunity or your products and services. It's all about branding yourself and learning the industry to become an expect and helping others to do the same. When prosepcting, know who you're talking to and know their personality traits. You're looking for dominant traits such as:
YELLOW TRAITS
- family oriented
- all about a "cause"
- team players
- will come to any event to show support
- Occupation of Yellow's: nurses, teaches and moms
BLUE TRAITS
- fun people
- people person
- may or may not be top producers
- love to have fun; bring life to a party
- good at sales
- Occupation of Blues: event planners, Network Marketers, musicians
GREEN TRAITS
- fact motivated
- they take action
- they need proof or need to research
- analytical
- very loyal but not easy to convince or close on the first conversation
- the opposite of blues
- Occupation of Greens: IT, accountants, CPAs
RED TRAITS
- money motivated
- need to know how much they can make
- normally CEOs of a company
- love being number 1
- very flashy people
- love to win
- need to know how fast they can get to the top
- Occupation of Reds: Doctors, Lawyers, Professionals
When talking to a prospect on the phone:
- Introduction phase - introduce your self and ask questions about them
- Rapport building phase - don't try and sell to them. Find out what their problem is, then offer them a solution. Ask them what they are looking for or what they need then suggest a solution.
- Fact finding phase - give them facts and know your product
- Close phase - close the deal with credit card in hand
I hope this information has been helpful. I'm definitely working on these nuggets in my business as well. So let's all get to the top and much success to you all!
Please click on my websites for more information about prospects who are ready to join!
http://sheilaccaldwell.magneticsponsoringonline.com/
http://sheilaccaldwell.magneticsponsoringonline.com/letter.php
Sheila Caldwell
Magnetic Sponsoring
Learn from a unique Marketing System started by Network Marketers for Network Marketers. You join a community of Top Leaders in the industry that teach you marketing strategies, a host of training, weekly webinars on how to build your business, generate leads, affiliate marketing, and more.
This system is a platform for training network marketers how to posture themselves, brand YOU and create value to your prospects. People join people, not your company or business. This training system wants to free as many people as possible through proper education and by providing the necessary tools you require to have success, so you can start seeing results and making money.
This platform gets you paid for referrals through the system for simply sharing with others. It offers: an online back office, marketing systems (marketing websites, funnels, autoresponders, video and audio websites), a business center and tools, training and mentorship. This system has taken its place at the Forefront as the premiere system for network marketers across the Globe and at this point, we want to help as many Network Marketers as possible.
We're offering a RISK-FREE (2 week trial) for $9.97. For more information, click on my website below and enjoy the training! Click on "Get Started Today" after you click on the link below.
http://www.sevenfiguremastermindteam.com/caldwellbusiness/training
Have a Great Weekend!
Sheila Caldwell
http://caldwellbusiness.mlmleadsystempro.com
