As owner of a growing business there are a lot of benefits to look forward to. Like working for yourself, setting your hours, MAKING MONEY, and helping people with whatever you're offering. One thing we don't look forward to while building business are the rejections. Always hearing the word "NO". Not only can this word be disappointing but effects the growth of some businesses. Although this word can be upsetting to hear often, you have to get use to it. Rejection is apart of the business package. Think about it, never have you heard of someone having a 100% close ratio. You have to learn to bounce back from rejections and not take them personally. In fact, the way you respond to rejections may effect the customers decision. Use some of the following suggestions from Greg on sellingandpersuasiontechniques.com on what not to do when overcoming rejections.
1) Never but never argue.
Even if you are right you'll probably lose the sale.
2) Never, but never attack the person.
Separate the person from the objection and deal with it as apart from them. If you fight a person's feelings, more negative emotions will emerge and you will lose! (Not a good Rapport building tactic)
3 ) Never assume you understand an unspecified word
When overcoming sales objections if a prospect uses a word that is a Nominalisation.don’t start answering until you first understand their meaning. ( Briefly, a nominalisation is a word you cannot place in a wheelbarrow, it’s a concept not a tangible thing.)
For example, if a prospect says: “I need versatility.” Don’t start talking about flexibility or the range of products you have or your payment options because that may not be what your client is talking about.
Better to ask: 'Could you explain to me what you mean by versatility?' or
4 ) Never Insult the Prospect
Let’s look at an example.Prospect: 'Your prices are too high.'
It would not be very smart to reply with, 'Aren’t you interested in quality?'
You could reply with:“High prices compared to what?” or you could soften that with,“I understand your concern about pricing, we all need to ensure we’re competitive in this modern world, and could you tell me who or what you are comparing us to in making that comparison? ”
5 ) Never Avoid the Issue
'Quite frankly, your service is useless.'
It would not be right in overcoming sales objections to change the subject or talk in theory about what is good service because you are dealing with an emotion here. The client is obviously angry or frustrated when the use a word like “useless”. You need to help them vent their emotion.
Much better to stick with the issue, 'Obviously something has happened to make you feel that way. Can you tell me about it?'
You need to do your best to establish and maintain Rapport in these situations.
6 ) Don’t Shift Responsibility
When there is a problem don’t try to blame it on your office staff or your delivery people. Think about how that is perceived by your customer. Your customer will only understand that you are dodging the blame. What your customer wants is for someone to accept responsibility and fix the problem.
You need to be responding with “We….”, to show that you stand with your company then with “I’ll fix it.” The “I” bit is important as you are the company in the eyes of your customer and if you have any sort of relationship with him / her they will feel more comfortable knowing the person who is looking into it for them.
7) Never, but never make the person wrong.
When overcoming sales objections never make a person wrong because you will create an enemy.
Making the person wrong is not a good Rapport building strategy.
8 ) Never Contradict the Prospect
Prospect: 'You guys always seem to be having production problems.' Mistake: 'No, that's not correct. We had some problems when we upgraded the plant two years ago. Did you know we have not had any downtime in the last 18 months?'
A better reply would be: 'Yes, we had some production problems when we upgraded the plant and currently the plant is running flawlessly, in fact, it’s been running like that for the past 18 months. Can you tell me if you have experienced any delays so that I can investigate further?'
In the second reply, the sales rep acknowledges the prospect's perception of a problem. Remember, first you meet them where they are and then move them to where you want them to be.
9 ) Don’t dwell too long on an objection
When overcoming sales objections don’t dwell too long on an objection because you will amplify its importance in the mind of your customer. Better to answer briefly. Your answer should be just long enough to satisfy the prospect, and no longer.
10 ) Never guess an answer
When overcoming sales objections don't guess at an answer. Admit you don't know. Say: "I'm sorry, I don't have the answer to that question, but I promise to get the information to you."
When you actually get back to them with a reply, this will show you have the courage to admit what you don’t know and that you “walk your talk” and follow through on your commitments. This can only improve the client’s perception of you.
Now you know what not to do.
The 10 responses were written by Greg from sellingandpersuasiontechniques.com. Keep your reactions in mind when doing business. How you handle situations can determine how much your business grows. Keep in mind that EVERYONE in business encounters rejection. It's how you handle it that makes or breaks your company! Food for thought!
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