Blogs

Every aspiring, emerging and established writer should attend at least one writer’s conference a year for not only the need to market your ideas/works, but to stay on top of the changes in the publishing world and, even more importantly, to establish best practices for your business as a writer. That’s right! In today’s world, writers –artists – need to be entrepreneurial in the sense that you need to create and establish methods/skills that will help you to achieve whatever goals and outcomes you have set for your works (your business). I had the pleasure of attending the James River Writer’s annual Writer’s Conference (http://www.jamesriverwriters.org/) October 19-20, 2013 in Richmond, Virginia. Although I was a moderator for a panel on small to mid-sized publishers, I also was there as an author and playwright. And I was there to LEARN. As such, here are 5 takeaways I wish to share with you that I hope will help you navigate not only this difficult terrain of publishing, but to get you thinking strategically and critically about what it takes to be  a successful 21^st Century author.

The Publishing World is Ever-Changing

• First, know the intentions for your work. What do you want to do with it? Sell it to the highest bidder? Get in on the bookshelves? Build credibility?
• Research which aspects of publishing you wish to delve into that will help you build upon your intentions
• There 5 significant areas of publishing today:  Traditional, Small Press, DIY (Do-it-Yourself), Partner Publishing, or Assisted Publishing. Take the time to see which one is the best fit for your reality at this moment in time (i.e., your budget, your work/family schedule, etc)
• Advances are going the way of the dinosaur and yet, you are expected to put in even more work, time and energy to market your book…after you’ve nearly killed yourself writing the book J

Build Your Brand

• Create a platform – Who are you and what do you write about? Who are your readers and where can they be found?
• Be consistent in your message  (i.e., the verbage, design, marketing, etc)
• Put together a team of experts to help you do this (check out freelancing sites or pull from your network)

Social Media Presence is a MUST (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc)

• It’s part of your brand identity
• It’s a way to reach your intended audience
• It’s a way to stay connected/available to your audience
• But know your strengths/weaknesses with this skill set because working social media is a skill. (see bullet 3 in Build Your Brand above)

Create a Pitch for Your Work

• This is for both conferences and any other social interaction opportunity
• A pitch is a 30 second to 1 minute blurb which contains 5 essential elements: who you are, what other books your book is similar to, 250 mini-synopsis of the storyline, and the market the book is targeted for
• Practice, practice, practice delivering your pitch in a mirror
• Remember, you never know where you’ll meet an agent or publisher. So be prepared!!

Create a Logline for Your Work

• A logline is 1 sentence descriptor of your storyline.
• For example, here’s mine for my novel, Murder on Second Street: The Jackson Ward Murders: “It’s October 1929, and WWI veteran and securities specialist Sy Sanford has been hired to find and stop the killer of Negro working class women in the affluent Negro neighborhood of Jackson Ward, but Sy has two big problems: he’s a drunk in the age of Prohibition and the killer has now targeted the love of his life.” It’s a little wordy, but it’s one sentence and it tells the meat of the story as well as the time period of the work: 1929. So you know that this is a work of historical fiction.
• Commit to memory the logline
• Remember, you not only never know where you’ll meet an agent or publisher, but a reader! Once you say you have written a book, they will ask the million dollar question: “So what is your book about?” BE PREPARED!!

No one knows your story better than you, so give it the best chance to reach its intended audience and be successful (whatever that means for you). No longer can writers afford to sit behind the computer screen or notepad in anonymity hoping that their agent or publisher will push the work for them. You have to get out there and do the work yourself today. We live in a technologically driven world with many different routes of communication that we expect everyone to use. You simply cannot realistically avoid Facebook or Twitter, I am sad to say. Just learn how to use it strategically – know its place in the marketing of your work.

Surround yourself with hard-working, driven people who believe in your product and get to work. And spend the money to attend a great writer’s conference. It will not only help save your sanity, but thousands of dollars in avoidable mistakes from lack of information/knowledge. Writing is a business.

Rebekah

I speak to authors regularly to help them organize their writing and create publishing plans that fit their goals and economic status. While one of the biggest barriers to self-publishing is usually funds, the second usually is lack of information or research. Traditional publishing is nice if you have the patience for it and don't mind letting someone else take over, but for those who like be in charge here are a few good reasons to self-publish, as well as some major pitfalls.

5. No Rejections! This is one that resonates with every author. No one likes to be told no, especially if there is not a clearly identifiable problem with your manuscript. While this is a perfectly good reason to go the self-publishing route, which will ensure your publication, rejections are a motivation for some authors to improve on their work.

Pitfall: Without an honest, third-party assessment of your manuscript before publishing, you can end up with a sub-par product that destroys your reputation as an author.

How to Avoid It: Find a professional editor to provide you with honest feedback. Some have a process for this type of review, while others charge an hourly fee. The goal is to not only get feedback, but also suggestions on how to resolve your issues. Companies like EverFaith Press provide a Rubric with their manuscript assessments which allow you to see your problem areas and how you can fix them.

4. Editorial Control. This perk of self-publishing is great for authors who like to be in the know. You have the ability to interview and select your own editor, or at least set the parameters for success and their interaction with you.

Pitfalls: Selecting the wrong editor by going for the lowest cost only. Another big mistake is ignoring your editor. If you have selected your editor wisely, it is important that you take the time to weigh and value their input.

How to Avoid It: First, make sure that you request a sample edit. Any editor that takes on your book without first reviewing your manuscript is no one you should work with. They need to see your manuscript to determine if they can help you or not. Second. when selecting your editor, have a conversation with them about their editing style and how they work with authors. Vibes are not sufficient, but if you combine your "personality assessment" with their assessment of your manuscript and sample edit, you will have all of the pieces needed to make an educated decision.

3. Design Input. Many traditional publishers work on your design for you, and your input is limited if allowed at all. When self-publishing, depending on how you go about it, you are able to veto covers you do not like and creative control over the design concepts.

Pitfall: Design input is only a plus if you have options and are working with a skilled designer. Using a self-publishing press can be a benefit here, because they typically make deals with quality designers based on book quantities to get you the best pricing. When approaching the same or similar designer, your costs can triple and push you towards a cheaper more sub-par choice.

How to Avoid It: Look for promotional specials when you review the work of graphic designers, and make sure that they have experience with creating at least 5 book covers for print publications. Don't hesitate to interview them, and if you really don't have the time to do the legwork then visit small presses like EverFaith Press and Believers Press. They both have contractors who can provide sample work from established designers for you to choose from.

2. Higher Royalties. It's good to get paid, and it's even better when you can set your own rates. This is the number 2 best reason to self-publish, because you see an immediate return on your investment. It takes a while to recoup the publishing costs, but to many authors it's worth it.

Pitfalls: There are four major pitfalls here 1. Not setting your own royalty rate, 2. Setting your rate too high to reinvest in your work, 3. Not setting your royalties aside for personal use and 4. Not using the book revenue to reinvest.

How to Avoid It: Being a smart business person is one of the key skills you will need to be a successful authorpreneur, but it's not something you can learn overnight. The quick lesson (or reminder) is that you have to both pay yourself and set money aside to further your book marketing plans. Creating your own contract to set your royalty rate lets you make a little money back from your work, while reasonably setting aside the remainder for a business account. You can save that money and use it invest in any future book plans that you may have.

1. Access to Final Files. There are no major pitfalls here, and honestly It's the most important reason to self-publish carefully. Many companies are happy for you to pay them to produce your work, and are only satisfied if they can keep you coming back for more. They force your hand by not providing you with your final files so you have to go through their more expensive channels for any print needs. EverFaith Press has the advantage on most self-publishing companies here, as it is in their standard agreement to provide the final files to their authors. They keep you coming back because their print costs are one of the cheapest in the POD world, and the turnaround time is phenomenal.

Pitfalls: If you do get a copy of your final files, make sure not to corrupt it! If you do not have the knowledge of InDesign or whatever layout tool they use, do not try to figure it out using your file. If you destroy it, you most likely will need to pay to have it recreated.

How to Avoid It: Maintain a back-up copy of all publication files, then make a back-up of your back-up. Preferably, you should store your files on a Cloud drive and on an external drive. This protects your investment and ensures that you have a copy of all final files for future changes or editions.

These are just a few good reasons to self-publish, and there are many reasons to traditionally publish as well. In the end it is up to you the author to decide what will work best for you.

Have you been published, or self-published your own book? What helped you to make your decision? Share your answers below!

Rochelle Carter is the President/CEO of Ellechor Media, LLC. Ellechor is a Christian media company with three imprints: Ellechor Publishing House- a publisher of Inspirational Christian books, EverFaith Press- a self-publishing imprint offering Coach2Publish, Publishing & Marketing Services, and E2 Books & Co.- an eBook only imprint. She also blogs marketing, publishing and writing tips twice weekly at The Savvy Authorpreneur and runs Christian Books Today- a community for Christian book readers and authors, featuring an independent bookstore.

Contact Me | Write for My Blog | Buy Indie

A strong book cover is a necessity when it comes to publishing a High Quality book. As much as we may not like it, books are judged by their cover! According to ‘The Wall Street Journal’, “The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.”

Therefore, the window of opportunity to sell the book by its cover is limited. To attract attention and make a lasting first impression, be ready to do all that you can to be at the top of your game and make that first impression one that last in the mind of the viewer. 

Read More: http://wattspublishinggroup.com/the-benefits-of-strong-book-cover-design/