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Ardyss According To Micheal Baisden
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Brown Sugar Parties was created to help women empower themselves and improve their intimate lives! With the support of my husband and family, Brown Sugar Parties has been in business for over 4 years providing the best in sensual body care, and romance products! By bringing bedroom products to women in a comfortable yet informative setting, Brown Sugar Parties is empowering women nationwide to take control of their sensual sides. Our goal remains to shed light on the issues and challenges women face regarding their sexuality, while always providing women with a safe, fun, and informative platform to ask questions and learn more about their intimate lives. Through our popular romance home parties, we bring the fun for your Ladies Night In, Bachelorette, Suddenly Single, or any ocassion! With Brown Sugar Parties, you know you’re getting fabulous products at affordable prices! We are available 7 days a week to answer any questions or to book your next party.
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When was the last time you had a girls night out? Just the girls, no men, no kids? It always seems more fun when it’s just the girls! When the girls get together we talk about family, friends, husbands, boyfriends, and hopeful prospects. Brown Sugar Parties offers something for every woman, no matter the status of her current relationship. Brown Sugar Parties offer the most unique, entertaining, fun, enlightening home parties around! Not your average at home party, your friends will be asking you to include them on your guest list. They will be talking about your party long after the party is over. Contact a Brown Sugar Parties Representative today about becoming a Brown Sugar Party Hostess! Host a Brown Sugar Party with your girlfriends and receive a free Brown Sugar Parties product! It’s a win-win situation! As hostess the only thing you have to do is invite your girlfriends and have a good time! We do the rest. Offer something to drink, some snacks, sit back and have fun with your girlfriends. After the party, you will receive a free Brown Sugar Party product(s) based on your party sales from the evening. Choose from sexy lingerie, fun toys, sensual lotions and more. You get to reward yourself just by throwing a party in your home! So go ahead, contact us to host your party today!
Writing a business thank you letter is a great opportunity to show you personally care about your customers. It requires you dedicating time to write the letter.
The worst approach is to use your computer to crank out hundred’s of impersonal thank you notes to your clients. The computer generated form letter detracts from the original intent of the letter. The kind of thank you notes your customers will love are the ones you take the time to personally write.
When to Send Business Thank You Notes
When You Didn’t Get the Sale: It is disappointing not to get the business especially after you put in the time and effort but it’s a sign of professionalism when you thank the prospect for taking their time.
Closed the Deal: It’s common and easy to think of the sale as closed and the deal as done. But closing the sale isn’t the final step in the sales process. Sending a thank you note helps reduce buyer remorse and sets the stage for a solid relationship.
When You Get a Thank You Note: Rick Kiley of gThankYou, notes in his blog on employee gifting, that he met Harvey MacKay and had asked him to sign a copy of his first best seller, Swim with the Sharks Without Being Eaten Alive. Kiley later sent him a thank you note and Harvey sent back a thank you note thanking him for his thank you note.When You Get a Referral: The best time to send thank you notes are when a customer has provide you with a referral. Not only has the referral help you reduce your prospecting time but has also reduced your marketing costs. This is a gift and time to show your appreciation.
The lost art of sending a personalized thank you note to your customers is an easy method to stand out in a sea of average businesses. Take the time to be exceptional, it will show in your bottom line and in how you make your customers feel special.
Whether expanding a new line or starting a business, market research for your small business is a necessary component for success. As any business owner learns soon enough, risks are part of business. With limited resources, entrepreneurs know risk needs to be calculated. Employing market research helps you sort out the risks involved.
The benefits of market research for small business range from finding hidden niches and preserving capital to building customer loyalty and identifying more business opportunities with existing customers.
Before you take the path to greater customer understanding by market research, it's important to know the common pitfalls encountered by small business. Avoid these 6 common mistakes in market research for small business.
Think It's Costly: Bob Kaden, market research expert and author of "Guerrilla Marketing Research" knows too well the challenge small business owners face to afford the costs of conducting market research. Small businesses believe focus groups and surveys are unaffordable. Marketing research costs can range from a few thousand dollars to $25,000 annually.
Should you hire a professional or go it alone? "If you have the time and interest to learn what it takes to do effective research, there is no reason you can't execute the studies yourself at a fraction of the cost it would take you to use a professional," states Kaden in "Guerrilla Marketing Research." On the contrary, Kaden feels a solid market research professional is invaluable. Spend the time to learn what you don't know and need to know.
Try Secondary Research Only: Research comes in 2 forms: primary and secondary. Primary research is first hand knowledge you gain directly from the marketplace and often uses techniques as focus groups and surveys. Secondary research is usually published studies available online or from your library providing broad knowledge about your markets. Learning about your business and industry from secondary research is a good start but primary research allows you to target your efforts and understand customers' attitudes in real time.
Use Web Searching: The Internet has opened up a flood of business information that was once available to big companies or those with money. No doubt conducting secondary market research on Yahoo or Google saves time and money for small business. Search engines mine only a portion of the web and often the good info you need will be part of the deep web or on a paid search like Lexis Nexis. To save money, visit your local library, business center, or college to gain access to the quality information you need at zero cost.
Hit the Wall: Any sizable research project runs into the U-shaped curve. Your enthusiasm and motivation are high at the beginning but as the project progresses you reach a wall. As you start to take in more information, the level of complexity rises. At this point it's easy to lose motivation and cut the research efforts short. Those who persist soon realize it all comes together in the end. To best manage your cycle of motivation for the project, start your secondary market research by getting an understanding of your industry. Don't wait too long to get in the field and talk to potential customers.
Rely on Family Focus Group: A common mistake of new startups is asking those close to you for feedback on your product and service. Those who know you will want to guard your feelings. Friends and family make the worst possible selection of a focus group. You need to talk to real customers about the pros and cons of your offer and use your friends and family as support not market research.
Big Company Attitude: You spent years in your industry and understand customers... who needs market research? You carry plenty of baggage and preconceived notions of customers needs and wants. Test your assumptions on the market for real insight on customer attitudes and behavior.
All too often business owners will downplay the importance of gaining customer insight by market research. It's absurd how many businesses are launched without ever talking to a single potential customer. Avoid the common errors and use market research wisely to position your business for success.
1. Use One Message: A high response rate ad usually conveys a single message. NordicTrack's message of the "World's Best Aerobic Exerciser" was simple and compelling. Your small business advertising needs to quickly communicate its core message in 3 seconds or less. If you are fearful and overwhelmed by technology, which computer book do you buy? "DOS for Dummies" began a best-selling phenomena because its message was easily understood and to the point.
2. Add Credibility: It has become human nature to distrust advertising. Claims need to be real and credible. Roy H. Williams, best-selling author of the "Wizard of Ads" says, "Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars."
NordicTrack added enormous credibility from a University of Wisconsin-LaCrosse research study, ranking the cross-country ski exerciser first in the areas of weight loss, body fat reduction, and cardiovascular fitness. Ivory soap's advertising success was attributed to its credible statement that ivory soap is the 99-44/100% pure.
3. Test Everything: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Use coupons, codes, and specials to measure the headline, timing, and placement of your ad. Test only one item at a time and one medium. Testing can be as simple as asking every customer for several weeks how they heard of your business.
4. Be Easy to Contact: Every single brochure, box, email and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies. At NordicTrack, every box a ski machine went into had full contact information and the "World's Best Aerobic Exerciser" tagline. Be everywhere.
5. Match Ads to Target: Successful business advertising speaks to one target market only. At NordicTrack, the ads were tailored to each market. An ad in a medical publication preached the cardio-vascular benefits of cross-country skiing to heart patients. Ads in women's magazines discussed the weight-loss and calorie burn from cross-country skiing. Focus the message to the target group.
6. Create Curiosity: Successful business advertising does not sell a product or service. NordicTrack's ads sold the free video. Once a potential customer watched the video, they contacted the company for more information. The end result, millions of dollars of sales. Create ads that generate interest and make the customer want more information.
Having a poor response is not the medium's fault. Often the problem is the message. Small business advertising is not a quick fix solution to marketing your company. It takes planning, testing and constant exposure to have an impact on your small business. Done correctly, small business advertising can be a winning strategy.
Ardyss Compensation Plan
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(2) Have you seen the official BBWO Logo + T-Shirt Design? Click here
(3) Several members requested an extension on the Black Business Starter Kit. You can still grab your copy before the 50% promo is officially over on April 11, 2010. Download Kit Now.
(4) Folks keep asking me for this, so here it is… Starting a business or writing an eBook? Need help with your marketing strategy? Now you can get a 60 minute consultation with BBWO Founder LaShanda Henry. Click here for details.
(5) Watch Leon’s video response to: Don’t ask me, ask Google. Click Here
(6) Are you watching my 90 days worth of Technology, Web Tools, and Business Talk videos? Daily marketing videos to keep you informed, motivated, and on top of technology today. Click here to start.
(7) Still need your input: share your suggestions for the BBWO 2010 Agenda and Invite your friends to BBWO
More to come! LaShanda Henry | @sistasense
p.s. Are we Facebook friends yet? We should be.
url: http://www.facebook.com/lashanda.henry
I want to hear from all of you ladies! What is the number one thing you dread about being an entrepreneur? Find out what mine is at http://lionesspreneur.blogspot.com/. Please post your stories and comments, and be an inspiration to other women.
Blessings, Natasha
(The Lioness)
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