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If you’re looking to drive traffic to your website and establish yourself as a go-to person in your field, I’ve got the answer for you: article marketing. Article marketing is a low-cost (or free, in most cases) yet highly efficient way to grow your business online.
Article marketing isn’t as simple as throwing together a few thoughts and sticking your so-called article on your website. No, there’s much more to it than that. Before you start to panic, take a deep breath - I’m going to tell you the basics to help you get started. In fact, by the time you’re done with this article, you’ll have everything you need to start driving more traffic to your website today.
First, let me assure you that you don’t have to be the world’s best writer to succeed with article marketing. On the contrary, what you really need is a few good ideas, knowledge of your target market’s needs, and a sincere desire to help them find answers. Oh, and a good spell checker or editor to catch the little typos that will annoy your readers and, quite possibly, make them lose the credibility you’ve worked so hard to build up.
But enough talk; let’s get started already!
1) Pick a topic
Your first step in article marketing is to pick a topic. It needs to fit into your business goals (in other words, don’t write about gardening if you’re a dentist who’s trying to use article marketing to grow your dental business).
Think about the problems you solve for your clients and start talking about the steps you take to solve them. You may lose a few do-it-yourselfers who will take your tips and run, but most readers will be touched by your helpfulness and, when they give up on doing it themselves and decide to outsource the work, who do you think they’ll turn to?
2) Choose relevant keywords
Once you have the topic picked for your first article, you need to choose the keywords that will get the most attention from your target market.
If you put all of your time and effort into an article about “widgets” but most of your readers use the word “gadgets” in their searches, you’re missing out on some prime opportunities.
How do you know which keywords to choose? Just use a keyword popularity tool (look it up in Google and you’ll find a few free options).
3) Start writing already!
Here are a few tips to help you get started with your article marketing campaign.
a) Don’t worry about the title at this point - that’s best left for the end, when your article is polished and ready to submit.
b) Keep it short and sweet. Your readers have a lot of competing demands for their time, so you need to grab their attention with short sentences and paragraphs.
c) Use subheadings as much as possible. Most readers skim articles looking for specific information, so help keep them reading by offering sub-headings to pique their interest.
d) Use lists - numbered or bullet points. Another method to help readers get the most from your article marketing efforts.
e) Use your keywords! Try to use your keywords as much as possible without going overboard (if every other word is “widgets,” you’ve gone too far). Try to use the keywords at least once in the introduction, again in the conclusion and a couple of times within each paragraph - again, without overdoing it.
f) Put some thought into the title. You can go bold with an attention-grabbing title (Is Your TV Making You Fat?) or a tips list (Top 10 Ways Your TV is making you fat).
g) Proofread, proofread, proofread! Look over your work with a fine-tooth comb or, better yet, ask a friend, trusted colleague, or professional editor to check it for you. As stated above, you don’t want to lose credibility.
4) Publish your article
a) Once your article is polished to your liking, you’ll want to publish it on your site. After all, the search engines love fresh content!
b) Your next step in your article marketing campaign is to submit your article to article directories. You can find various free and paid versions online…just do a search for article directories.
And there you go! Now that you know the basics to help you get started with your article marketing campaign, you can get started sending more traffic to your website and generating more hot prospects who will be interested in learning how your products and services can help make their lives easier.
---Source: Duct Tape Marketing April 19, 2009 (www.ducttapemarketing.com). Serena Carcasole is a marketing consultant and president of Virtual Business Solutions ON DEMAND (www.vbsondemand.com).
Part 1: The Truth About Cash Gifting
Part 2: The Truth About Cash Gifting
Giving & Receiving....A Way To Prosper Today!
Hi everyone, Gee Renee here. I wanted to post this short bio, introducing me to the BBWO community.
I was born and raised in The Bronx, NY, and am the 2nd eldest of 7 children. I have always been a trend-setter and a go-getter. I was the first to do many things in my immediate family; from breaking my leg to leaving home, to graduating from college, to getting married. I am also a born-again believer in The Lord Jesus Christ
For the past 18 years, I have been honored to be married to who I call "the greatest living Jazz Pianist", Mr. Levi Barcourt (bar-coo). Together, we have 3 beautiful children, who I know will one day leave indelible marks on this world. In addition to being a mommy and a wifey, I am also an entrepreneur.
After working in Corporate America for 16 years; 13 years ago, I was privileged to stay at home and become a full-time Momprenuer. I've owned my own baking business; worked as a church administrator, and as a network marketer. Currently, I am a first-time author, writing my first book, a baby name book, entitled, "You Were Destined To Be."
My current online activities includes that of an Internet Marketer. I promote cash leveraging programs, and am passionate about helping others "Create Wealth so they can Leave a Lasting Financial Legacy." Offline, I am also the co-owner of LB Music & Entertainment, Inc., a premier entertainment company, serving the NY Tri-State regions.
If you'd like to learn even more about me, please check out my profile at: www.myspace.com/gee.renee. As a member of BBWO, I am seeking to network with and befriend women who are driven to succeed, and have a will to fulfill their God-given destiny.
I'm looking forward to building additional syncopated and synergistic relationships here!
Remember, "Destiny is Not left up to Chance…It's a Matter of CHOICE!!!
Peace & Blessings,
Visit National Business Women Enterprise Network
That Which Awakens Me: Kreative Grooviness (2005)(Painting appears on front cover of book)Copyright 2009 by Madelyn C. Leekep style="text-align: left;">Official Logo for That Which Awakens Me products and apparel(drawing appears on inside of book)Copyright 2009 by Madelyn C. LeekePhoto Credit: Leigh Mosley - http://www.leighmosley.comBlessings All,Happy early June!Last week I received an email from my publisher iUniverse, Inc. with the revised cover copy polish for my book cover and iUniverse's web site. The cover copy polish is the marketing copy and vital to the success of my new book, That Which Awakens Me: A Creative Woman's Poetic Memoir of Self-Discovery. It convinces people to buy it. My book editor Wayne and I reviewed the text and made a a few changes before I sent it back to iUniverse. Get a sneak preview below.Now I am celebrating that I made it through step 2 of the publishing process. I can use the cover copy polish to finish my author web site (http://www.anandaleeke.com - launch date is late June). The next step is reviewing the manuscript in book form. After that, I have to work with the art team on the book cover. My new book will be released in late summer.If you are looking for a great book to read this summer, check out my debut novel, Love's Troubadours - Karma: Book One (2007 - iUniverse, Inc.) - www.lovestroubadours.com and my book reading list - http://www.lovestroubadours.com/id19.html.Stay updated about my new book and creative adventures by:1) Reading my author blog.http://authoranandaleeke.wordpress.com - launches on June 12) Joining my Facebook Fan page.www.facebook.com/pages/Ananda-Leeke/689967009063) Following me on Twitter.http://twitter.com/anandaleekeEnjoy your summer!Peace and Creativity,AnandaSNEAK PREVIEW OF COVER COPY POLISHTITLEThat Which Awakens MeSUBTITLEA Creative Woman's Poetic Memoir of Self-DiscoveryAUTHORAnanda Kiamsha Madelyn LeekeBYLINEAuthor of Love's Troubadours - Karma: Book OneKEYNOTEPoetic reflections highlight the inspiring memoir of a lawyer turned writer/artist/yoga teacher who used bar exam failures and unemployment as a catalyst for self-discovery.PAPERBACK COPYIn the poetic memoir That Which Awakens Me, Ananda Kiamsha Madelyn Leeke shares her journey of self-discovery from a law school graduate to a creative woman who learned to open the door to authentic living.When Leeke graduated from law school in 1989, she was a twenty-something with a life plan focused on becoming a successful attorney. Using her multiple bar exam failures and two bouts of unemployment as a catalyst for self-discovery and lifestyle reinvention, Leeke followed her own unique path during the past twenty years and made changes in the way she feels, thinks, lives, works, and manages her finances. Through poetic reflection and personal stories, she shares the lessons that taught her to trust her intuition, expand her spiritual practices, heal emotional wounds, tap into her creativity, discover her passions, open her eyes to hidden opportunities, volunteer and serve her local community, travel the world, and heed her calling as a writer, artist, creativity coach, yoga teacher, Reiki Master practitioner, radio host, blogger, social media strategist, and innerpreneur.That Which Awakens Me provides insight for anyone seeking guidance on how to both handle and benefit from the ups and downs of their own life journey.AUTHOR BIOAnanda Kiamsha Madelyn Lee ke is a writer, artist, creativity coach, yoga teacher, Reiki Master practitioner, radio host, blogger, social media strategist, and innerpreneur. Her poetry has been published in Beyond the Frontier: African American Poetry for the 21st Century and she is the author of Love's Troubadours - Karma: Book One. She lives in Washington, D.C.
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