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Color Pop...

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COLOR POP...
Baby bet you can't stop...
I know you like this
COLOR POP....
 
That was my little rendition of N Sync's 'Dirty Pop', but for make-up...like it? Please don't answer...LOL! :)
It seems as though bright eye liners and shadows were front and center at all the fashion shows this spring. It seems as though smoky went out the window and splashes of color took over the runways.
 
As a freelance make-up artist, I absolutely LOVE color and I am not afraid to put it on my eyes, lips or face. However, when it comes to hair; I'm TERRIFIED. I like to stick with black and that's it...I'm digressing...
Some of the HAUTE colors seen on the runway at this season's shows were sparkly green (Alberta Feretti), purple (Victoria Beckham), fuschia (Nina Ricci), turquoise (Oscar de la Renta), red (Carolina Herrera), orange liner (Derek Lam), sea foam green (Aquilana Rimondi), yellow liner (Peter Som) and tropical colors (Dior).
ALL of these colors look FAB on the runway and they can look FAB on the sidewalk too. Below are tricks to wearing some of the aforementioned shades.
 
Tropical:
 
If this look is done overboard, you run the risk of looking like Mimi from The Drew Carey Show. If this look is done properly you will look FIERCE, dahling! To get started on this look, take a colored liner and draw a thin line along the upper lashes. If you're not sure about using a liner, sweep powder eye shadow along the lash line. Using a powder eyeshadow gives a much softer look than a pencil, liquid or gel liner could offer. To complete your look, make sure your lip color is complimentary to your eye color. For example, if you choose to do a turquoise liner, finish your lips off with a fuschia.
 
Yellow:
 
It doesn't take much to make a BOLD statement with this look. If you're using a  yellow liner, all you need to do is highlight the outer and inner corners of the eye. To get started on this look, take the eye liner and trace the upper lashes starting at the inner eye and going all the way to the end of the lash line. Do the exact same thing for the lower lash area. Once you've completed the upper and lower lash area you are done with the eyes and it's time to move to the lips. Since the yellow is already bold, there is no need to have a bold lip. Instead of having a bold lip to match your bold eyes, you will want to play the lip area down by using neutral lip colors such as pinks, light reds, and maybe just a lip liner and clear gloss.
 
Sea Foam Green:
 
Pair a sea foam green shadow with bronzer and you have a winning look. When applying the sea foam green color to the eyes, try not to apply it too heavy. A light dust of the color over the lids and slightly into the temple area should do the trick. Finish the look with a touch of mascara, pale lips and you are ready to go.
 
Orange:
 
The same approach that's used to apply yellow eye liner can also be used when applying orange liner. When applying the liner, just be careful to not over do it.
 
Red:
 
Using red around the eyes is a little risky, but if you do it right, then there should be no problems. When applying a red shadow to the eye area, it's probably best to use an opaque red vs. a sheer red. Using the sheer red can make the eyes appear to have pink eye or some sort of uncomfortable illness or eye ailment. When using the red shadow, you want to make sure you stay away from the inner corners of the eyes. Placing red shadow near the inner corners of your eyes can give the appearance of blood shot eyes, which is a definite 'NO and NO!' Dab the red shadow at the outer corners of the eyes to give a sultry effect. Be sure to blend the red color so it's no so harsh and make sure you add several coats of black mascara to finish the look.
 
Turquoise:
 
Cover entire lid with a turquoise color of your choice and blend all the way out to the end of your eye line. If you're feeling daring, you can add the turquoise color to your lower lash line. To compliment the look, add a rosy colored blush and Voila! You're done.
 
Purple:
 
I love, love, LOVE purple eye shadow, especially on brown eyes. To complete the purple eye shadow look, brush the whole eyelid with a deep purple or if you're not so daring  a more lilac color. Add some mascara, a little eye liner and call it good. Finish the look off with neutral colored blush and a neutral colored lip.
 
Hopefully, these tips have helped you out when it comes to trying fierce and bold runway make-up looks on the sidewalk. I plan on trying some of these looks out myself over the weekend, so I will post pictures in next week's blogs.
 
Ciao!
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Tatted Up...

Tat-Tat-Tat-Tat-Tat-Tat-Tatted Up
Tat-Tat-Tat-Tat-Tat-Tat-Tatted Up
Tat-Tat-Tatted Up, ATL Tatted Up,
Tat-Tat-Tatted Up, Miami Tatted Up
Tat-Tat-Tatted Up, Houston Tatted Up
Tat-Tat-Tatted Up, Wichita Tatted Up
Tat-Tat-She Tatted Up...Her LIPS(?) Tatted Up
Tat-Tat-WE Tatted Up (WE ARE?!), Tat-Tat Errbody Tatted Up!!!
Gotta love D4L (you know the guys that sang Laffy Taffy...come on...remember? 'Miss Bubblegum and Mr. ChicoStic...Shake that Laffy Taffy...That Laffy Taffy, Girl Shake that Laffy Taffy?!' You've got to remember...if you don't oh well, I tried...).
Anyway, I was taking a 'break' perusing the StylePantry.com FB Fan page and  just when I  thought I'd seen it all...funky, fancy designs on nails, sunglasses with chains and jewels, I noticed our friends at Violent Lips (http://www.violentlips.com/) have come out with temporary lip tattoos. These temporary lip tattoos come in all colors and designs. There are tats with polka dots, glitter, rainbows, you name, they've got it. The tattoos generally last for about 4 to 6 hours and only cost $14.95 for a set of three.
You can rock them on the street if you're BRAVE or if you're a model or make-up artist they look GREAT in editorial shoots. Either way you rock em, I think they're pretty cool and I will be getting a few tattoos myself to wear in the streets and to use with clients in photo shoots as soon as I'm done with my shopping fast.
Are you BRAVE enough to rock out this new trend?
Ciao!
 
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Ten Minute Summer Face

 

makeup11.jpg Yesterday afternoon a good fashionista friend of mine had a Facebook status that read, "A woman’s best accessory is her smile". I was really feeling that status, because so many ladies feel like they have to pile on the accessories, the make-up, the shoes, etc. in order to be accessorized to the max and clearly that's not the case.  The summer is here and no one really has time to primp and prep in the smoldering heat, so ladies, when it comes to summer time make up, ten minutes will usually do the trick if you follow these simple steps.

Step 1: Prepare you skin. Your skin is the canvas for your make-up, so you want to make sure you take a moment to clean, tone, and hydrate. Since the sun is out in full effect, it’s important to use a moisturizer that has some sort of sun protection.

Step 2: If you’re going to be out of the house all day, make sure you use a pre-foundation or primer to make your look last all day long.


Step 3: Apply a concealer. Do not apply too much concealer or else it will appear caked on. Also, make sure your concealer is the correct color for your skin tone.

Step 4: Continue with the foundation. Remember, it’s the summer time and you don’t need as much coverage. You can use a light coverage foundation or you can simply wet your make-up sponge with water and apply your normal foundation. Remember to only put foundation in the areas that need it most.

Step 5: Apply loose powder to seal your foundation. Do not apply too much loose powder, remember we’re going for an effortless, light summer look.

Step 6: This is perhaps the most important step to achieving the ten minute summer time make-up look, applying the bronzer. When applying the bronzer you want to put just enough in the areas that tan naturally. The areas of the face that tan naturally are the forehead, nose, and cheekbones. I personally like to use matte bronzers, but any bronzer will do. My favorite bronzers are Nicka, which can be found at your local beauty supply for less than 5 dollars or if you’re feeling splurging, try any MAC bronzer.


Step 7: After you’ve applied the bronzer you want to focus on the eyes by simply sweeping a golden colored eyeshadow across the upper lid. A cream shadow may be used, but if you have oily skin a matte color may be best for you. When applying the gold eyeshadow to the upper lid, be sure to focus on the tear duct area. Focusing on the tear duct area will give your eyes a more intense look.

Step 8: After you’ve applied the gold eyeshadow use a brown eyeliner on the upper and lower lash line. Once the liner has been applied, blend it with an eyeliner brush for a smudged, smoky look.

Step 9: Apply a double layer of mascara. Don’t forget to let the mascara dry in between coats, because clumping is a no-no.

Step 10: On the cheeks use two rouge color blushes. The first color you’ll want to use is an earth colored rouge and the second color you’ll want to use is more pink colored rouge. The earth colored rouge should be used to highlight your cheek bones and the pink colored rouge should be used in the middle area of your cheek.

Step 11: The last step is the lips. To finish off the lips you can go for a clear colored gloss or a gloss with a hint of color, it’s your choice. I personally like to use a nude colored gloss to finish this look.

While it seems like there are a lot of steps to complete this ten minute look. Once you do it again and again and again you’ll see it’s a cinch!

Ciao!
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Literary Career Moves

So many writers and authors have questions about writing a book, publishing a book, getting the exposure they need. Being a published author of six books, I  know what it's like to be in that type of situation. Take a moment to check out Literary Career Moves. I can help you with the hundred questions you might have about publishing your first book!

 

www.literarycareermovesonline.com

 

Thanks, Dominique

Six Week Workshop for authors and writers. Click the link above to find out!

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10744058876?profile=originalEgo is an online store that offers Luxury Virgin and Remy Hair Extensions and Lace Wigs. Imagine beautiful, soft, luxurious hair that you can color, wash, straighten and style to your heart’s desire. Our Lace Wigs and Extensions are made of 100% Premium Hair. Ego Extensions caters to an elite group of clientele. Hollywood’s A -Listing Actors, Singers, Dancers and Models. Our hair comes imported from India, Brazil and Malaysia with only the most beautiful strands being hand chosen. Take this opportunity to shop on-line for what people are calling the most "ELITE HAIR ON THE MARKET ".

Have questions? Email: egoorderbox@gmail.com. We are always here to service our valued customers. We pride ourselves in selling high-end, premium hair that everyone can afford. So go ahead and indulge yourself....in Ego Extensions.

Ego Lace Wigs

Ego Lace Wigs have become the most highly sought after Lace wigs in the entertainment industry and abroad. Our professional staff and superior wig quality has catapulted us to the top. We pride ourselves in having the combination of product and customer service that clients have been searching for. Choose from Full Lace Wigs, Frontals, Closures, Lace Front Wigs and more. We carry Indian, Brazilian, Malaysian, Mongolian, Chinese, and European Hair Wigs.



Ego was founded in Los Angeles California, and now services Atlanta, Memphis, Chicago, Miami, Virginia, New York, North Carolina, South Carolina, Colorado, Houston, New Jersey, Nashville, Detroit, Boston, Canada, London, France, Sweden, Africa and many other areas nationwide.

We specialize in African American Lace Front Wigs, Caucasian/European Hair Lace Front Wigs, Chemo Wigs, Trichotillomania Wigs, human hair, Silk top, Malaysian, Indian, Brazilian, Virgin Hair Lace Front Wigs and Full Lace Wigs, Lace Closures, Virgin Indian, Brazilian and Malaysian Imported Human Hair Extensions.

Call 805-426-5227 egoextensions.com
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Daily Motivation: Staying Connected!!!!

As business owners and ministry leaders, we have to do what is best for staying connected. We have email, snail mail and text messages. We need to connect to our clients, customers and ministry followers. How can we do that w/o overwhelming them or ourselves? We send a text message!

Yes, keep with the changing times of technology and send a daily or weekly message via text!

 Sign up with me for free: https://www.dialmycalls.com/signup/97046990/

 

sprint-text-messages-800x800.jpg

 

If you don't want to send a text but receive one from Fam 4 U Breakthrough Ministries for daily messages, please send an email with your cell number to info@fam4ubreakthroughministries.org

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10744063692?profile=originalAre you sabotaging your success?

Everything we do reflect on our company and our products. By acting professionally, we send the message that our business is credible and trustworthy. Personalized care may very well be your edge against the competition. This is why Business Etiquette critical to your success.

You’ve only got one chance to make a good first  impression!   Anonymous

Do you fear fitting in new social circles, do you feel uncomfortable, out of place?
Learn the Skills of Proper Etiquette and Stop Sabotaging your Success.

You have made it, you are a success.  The time has come for the meeting that could change your life forever.  You’ve been invited to the social event of the year, doubt and fear sets in.  You ask yourself how do I make introductions, how to start and maintain a conversation.  
 Avoid embarrassing moments-don’t allow negative impressions to sabotage your success.

Attention
  • Successful business owners
  • Actors, Actresses and Entertainers
  • High Profile Sports Figures
  • Sales People
  • Coaches
  • Speakers
Authors
12 Good Reasons to Act Now
How etiquette can help ensure your success:
  1. Develop and maintain business
  2. Project a positive image
  3. Project confidence and authority
  4. Earn more money
  5. Establish relationships with decision makers
  6. Establish trust and credibility
  7. Establish authority
  8. Attract more business opportunities
  9. Get publicity opportunities
  10. Establish your brand
  11. Enhanced confidence and self respect
  12. Feel at ease in social situation

Doors open, as those you meet respond positively and want to build lasting personal and professional relationships.

I’m proud to announce I’m now an instructor with The Global Institute of Enterprise Development now you can enjoy the convenience of learning business etiquette online.  This represents an exciting and affordable opportunity for you to enhance your business and social etiquette skills in the privacy of your home or office.

When it comes to understanding proper business/social etiquette and protocol, you can’t afford to assume that you know how these rules apply; you must make sure.
With our course, Business Etiquette for Todays’ Savvy Entrepreneur.  you’ll feel confident and ready to handle any social situation.
Click here for more information.
You will be taken to The Global Institute of Enterprise Development page description of the program.

I’m available by email to assist you in any way.
Contact information:
Walethia Aquil (Grace and Charm)
E-mail:  info@graceandcharm.com
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System #2: Customer Relationship Management

The customer relationship management system refers to the way you take care of your current customers. It may be the way that you process their intake into doing new business with you. It's about how you provide here and service once your clients have already paid or invested in your services. Ultimately the goal is for prospects to become clients and eventually to become raving fans for your business. This happens when you treat current clients or fans very well.

How do you deliver on the promises that you make in your brand. Does it require a lot of manual labor? Can you automate delivery of your services? Can you set up systems with the click of a button that will accept payment and deliver on the promise? If you're conducting a coaching group is there self-service function word new clients can go and access their profiles, pay an invoice, create a support case? This is all part of delivering on your brand promises.
When you have easy tools and systems in place it's much easier for your clients to rave about your services and to refer others to them as well. A great service experience can immediately expand your level of influence and authority.

I am a huge fan of Customer Relationship Management systems (CRM). CRMs were like a dream come true because I was tired of manually tracking loose pieces of paper, sticky notes, e-mails that flooded my inbox from people I worked with. A solid CRM can manage projects, automate your billing, and make it easy for you to find essential correspondence between you and the customer. Examples of great CRMs to research for your business include BaseCamp, Salesforce, Capsule CRM, and WorkEtc.

Another part of the relationship management, however, involves your approach to follow-up. Send Out Cards is a simple but highly distinctive way to show your clients you care. I purchased an account with the company years ago but did not realize the power of the program until I used it to mail personalized postcards to members of a course I was teaching online. It really made an impact with my clients to receive a special thank you from the right at their doorstep.

Trust me, in this age of Internet marketing a postcard or greeting card will help you stand out from the crowd. It will also help to solidify the emotional connection with your customer, which has the potential to generate more sales. Besides, sales are really about creating a personal experience for the buyer.

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?

You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems. Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their small businesses as power players in their market. Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.
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Good morning,

I just sent out latest What's Happening Now Info. Did you get it? Do you know today is the last day for our Twitter Party? Hundreds of women are networking and making new connections during our ALL Weekend Party.

Share your stuff and come and ask questions. URL - http://tweetchat.com/room/bbwo.

Remember to go here: http://mim.io/4df911 and if you are not getting the What's Happening Now messages sign up here.

LaShanda Henry, Network Founder

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I have been SOOOOO busy these past few weeks working on clients websites like (one, two, three) and my own secret project that I will be releasing next week. I haven't had a chance to blog and be as social online, so I decided to get REALLY SOCIAL this weekend. Yesterday I hosted my 1st twitter party for members of Black Business Women Online and it was so awesome. So many amazing women entrepreneurs tweeted in, shared tips, made connections and got a few giveaways from me too! I want this good vibe to last ALL weekend so we are keeping this thing going starting noon today (EST) you can still join the party by going to http://tweetchat.com/room/bbwo using the hashtag #bbwo. I hope I see you in Twitterspace with us today AND tomorrow. If you attended please leave a comment and let me know what you thought about our ROCKING Twitter Party for Women Entrepreneurs and Tech Savvy Women. Oh and before I forget, for those of you who have been asking me about how to Sell eBooks, use the promo code BUY27 to download my audio series Setup and Sell eBooks Online. I think there are about 20 of these promo codes left.
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May Special!


May is my birthday month, and I want you to celebrate with me! How? By getting 25% off any Mocha Writer service!

 

Services offered include bios, editing, press kits, press releases, website content and more! For additional information, writing samples, testimonials and more, please visit my website, mochawriter.com, or contact me: jamiefleming@mochawriter.com.

 

Thanks for your support : )

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Job Title:        Project Graduation Coaches – Part-Time/Temporary (NO BENEFITS)
 
Reports To:    Manager, Leadership & Education
 
Project Description:Detroit Parent Network has developed a comprehensive new program called “Project Graduation,” which is aimed at significantly increasing high school graduation and college enrollment among at-risk students by creating a supportive and knowledgeable family environment.  The project will target youth in all six areas of the Good Neighborhoods Initiative, assisting parents and their children ages 13-17 to develop specific goals and an action plan to graduate high school and go to college.  During this project period, DPN will work in collaboration with parents (or other caring adults), students, schools, community organizations, and others in the community to develop partnerships that capitalize on the assets of area resources and institutions.
 
Summary of job:  Coaches will work to maintain 1 to 1 parent/student contacts for 150 parents through home visits.  Administer surveys to parents and students twice a year.  Accurately and timely collect data report cards from Project Graduation enrollees.  Track parent and student contacts.  Work to timely and accurately relay concerns and parent barriers to Project manager and relay resources to that parent.
 
 
Essential Duties and Responsibilities: 

Support the Project Graduation Initiative to meet goals and objectives in the area assigned.
Must have reliable transportation.
Meet monthly with families to provide individual coaching by establishing parent. and student’s goals as it relates to high school graduation and going to college.
Help develop an educational plan for child and parent.
Connect parents to needed resources working with parent support department.
Manage data base on participants & maintain files on each child & parent.
Research and inform parents on admission and financial aid to college.
Be familiar with Skillman’s Good Neighborhood Initiative, Highland Park and Hamtramck and state efforts to reduce drop out rate and increase college enrollment.
Be able to work evenings and weekends to meet with parents and students.
Monitor evaluation of program and assess successes and areas that need improvement.
Organize staff development opportunities to ensure high level quality service delivery.
Be available to attend Project Graduation forums and events.
Submit all reports timely.
Other duties maybe assigned.
 
Competencies                                
Candidates will have strong analytical skills with the ability efficiently track and maintain contact with program participants.  Candidates should be sensitive to various types of community issues and social issues,non judgmental, streetwise, mature, and paying attention to detail and social issues.  Candidate should be aware of college preparatory financial aid, Michigan high school graduation standards, knowledge of NCLB, education policy and the best practice models used to increase graduation rates. Candidates should be socially astute and, will have experience in working with various communities successfully. Candidates should have knowledge of case management, how to set educational goals for youth and working with parents. Candidates should be passionate about work and enjoy working in a fast-paced, dynamic community organization in which expectations are high on the quality and speed of work.
 
Education and/or Experience:
                                             

Graduate student at a four-year college or university with a major in Social Work, Psychology, or Education.
Experience working in diverse and challenged communities dealing with parents and students.
Must have access to working vehicle and cell phone. 
Familiarity and knowledge of Microsoft Office.
 
Application Process:
Applicants should submit cover letter and resume to 7375 Woodward, Suite 1100, Detroit MI 48202 or fax it to (313) 309-1451; or e-mail it to rallen@detroitparentnetwork.org
 
The Detroit Parent Network does not discriminate on the basis of race, color, national origin, age, sex, marital status, religion or disability.
 
 


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7375 Woodward Ave.
Suite #1100
 

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Gaining Credibility as an Author

 

Getting endorsements for your book from published authors or experts in your field is key to establishing your credibility, and we advise that authors start soliciting endorsements as soon as possible.

 

Benefits of endorsements:

  • They lend credibility to your work
  • They pump up your publicity
  • Bookstore buyers consider them when deciding whether to place orders
  • Consumers look at them when deciding whether to buy a book
3 Steps to Successfully Soliciting Endorsements:

 

Step 1: Evaluate your contact network.
Consider experts in your field. Do you know any potential endorsers? If not, do you know anybody who can put you in touch with a potential endorser? Look at the bestselling authors in your genre. Do you have some way of contacting them directly? If all else fails, you can try contacting them through their publishers or agents.

 

Step 2: Determine which celebrities or experts are appropriate for the book’s subject.
The most effective endorsements are from other authors, particularly bestselling authors. Celebrity endorsements may also be helpful, but only if the celebrity is known to have an interest in the subject matter of the book. For business books, well-known business leaders are also good endorsers. Consider the different audiences for your book and work toward a variety of endorsements that, together, speak to all of your readers.

 

Step 3: Request endorsements by preparing a clean copy of your manuscript or an ARC along with a cover letter.
It’s a common practice to write a sample endorsement or two and include them in the cover letter. Indicate that it is a sample endorsement, and the endorser is welcome to use it, modify it, or write an original endorsement. Pre-written endorsements not only improve your chances of receiving an endorsement but also help emphasize the selling points that you’re interested in publicizing. Keep endorsements short and sweet. A couple of sentences is an ideal length to capture readers’ and buyers’ attention. 

 

 

Rochelle Carter is the President/CEO of Ellechor Publishing House. Ellechor is a publisher of Inspirational Christian books, including Adventure and Romantic fiction, and non-fiction/devotionals dealing with Relationships, Suicide Prevention and General Self-Help.

Contact Us | Write for Our Blog | Latest Publications

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Does It Matter

10744064893?profile=original

 

Are Good Manners Taboo in Today's Business World?


Have you noticed a theme about manners and etiquette lately?  There seems to be a question about the importance of polite behavior.  More and more people are asking:

 

  • Are good manners a thing of the past?
  • Is it important to be nice?
  • How do you spell "respect"?
  • What difference does it make if you know which fork to use?
  • What is all the fuss about a firm handshake?
  • If I am good at my job, what does it matter how I dress for work?10744065299?profile=original


What do you say?  Please be diplomatic.

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This Job's For Anybody

A few months ago, I went to a business meeting and it was very interesting. The featured presenter was there answering questions from prospects and he was taking 7-8 minutes to answer each of them! He would even get off track and lose focus of the question he was answering. And as I sat there, a bit annoyed by his tangents, I realized that ANYBODY can build a business! This guy literally makes MILLIONS of DOLLARS a year and all he does is just talk to people. He goes off on random bits of information, and gets so excited it seems he can't even breath but yet HE'S SO SUCCESSFUL! So, the key is to be yourself. Yes, we should study our business and know the "ins and outs", etc. But just being yourself and allowing people to relate with you is a huge factor in building a successful business.

That's a big part of Internet Marketing as well. Although you're not meeting people face to face, they need to and want to like you before they decide to do business with you.  That's why it is important that you understand the concept of "branding" yourself. In a nutshell, you want people to be attracted to you. You should include photos on your website and offer training videos taped in your house so they can see you in your regular habitat. Give them ways to gain easy access to you. This makes people feel more comfortable with you and want to do business with you. Let's face it, we only have the friends we have today because something about them attracted us to them. Whether it was their personality or something they had to offer, that's the bottom line. Therefore, you have to do the same on your website to make people like you and want to do business with you! Market yourself on social network sites and leave your business cards with people you meet. Those simple things (to start) will help you get exposure to people that need your services.

 

Tamara Garrison-Thomas

www.garrisonproperitysolutions.com

www.crazygood.com/refer/whywait

 

 

  

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How to Pitch an Interview for Authors

If you have adequately done your market research, you will already know which major publications your market reads. For example, if you are a business author, you know that your audience is likely subscribed to Forbes, Entrepreneur, Inc., or a similar publication. If you are working with a publicist, they will already have a list of contacts and their guidelines; if not, you will need to do some research in order to identify which reporter/editor would be the best contact and how to approach them. Generally this information is available on the publication’s website, but in some cases you may need to use a media service such as MyMediaInfo or Vocus.

 

Once you have identified the contact, develop your pitch. Your pitch needs to provide a clear, single-sentence hook that will set up the premise or angle of the interview. The hook should answer the following questions for the reporter:

  1. Who are you?
  2. What value can you provide to my readership?
  3. What sets you apart from others in your field?
For example, your hook could be. “My name is John Smith, and I developed a five-step program for strategic management that has been adopted by twenty of the top Fortune 100 companies."

 

This hook is what you will use to open up your cover letter. Attached to your cover letter will be your press kit, which will give the media contact everything they need to determine whether you are a good candidate and will serve as a great starting point for them to develop their questions and angle.

 

Interview Tips/Basics

 

1. Develop Talking Points: Most interviews will focus on a few basic points and angles. This means you can walk into any interview prepared, but you will also have to be ready to shoot from the hip if necessary. Keep your answers short, to the point, and free of technical jargon so a broad audience can understand them.

 

Basic media questions include:

  • What is the title of your book?
  • What is your book about?
  • Why did you decide to write this book?
  • Who should read this book?
  • Why should they read this book?
  • What authority do you have to write on this topic?
  • Where can people find out more about you / your book?
Even if these questions are not asked, they are points you want to work into the conversation. Most important is the title and where to buy the book. In fact, you will want to mention the title and its accompanying website several times throughout the interview or appearance. Repetition is key! An appearance in which none of this information is shared is a wasted opportunity.

 

Once your book is ready for market, sit down with your publicist and/or your marketing team and hash out your talking points and sound bites. Learn them so well that you can easily integrate them into any conversation. Revisit them frequently to make sure they are still relevant and timely and remember: always mention the book and where to find it.

 

2. Presentation (Physical Appearance, Tone, Pace): Whether it’s for television, radio, print, or an event, if you are in person and in view of the public, you always want to look your best:

  • Choose a professional outfit that is appropriate for the venue. Wear solids on television whenever possible.
  • Practice good hygiene!
3. Etiquette: The world of media is a tight-knit community. One bad impression can hurt your chances of getting not only a second interview with that outlet, but future engagements at other outlets as well. Here are a few tips to avoid an etiquette mistake:
  • Be kind to everyone. Whether you are speaking to the receptionist or the host, it is imperative that you be kind. Oftentimes the person in charge will ask for feedback from everyone who came in contact with you. Plus, today’s assistant is tomorrow’s boss, so don’t chance your future by assuming someone isn’t important.
  • Arrive on time. Being early will get you everywhere. Even if you have to wait, it’s better to be on time and considerate of their schedule than missed completely because you weren’t where you needed to be.
  • Keep it short and sweet. Whether on air or in print, media outlets only have a limited amount of space for your content. Respect their time allotments and keep your answers succinct to the point (which is why its so important to develop your talking points ahead of time). In broadcast, never—ever—speak past the end of your countdown.
  • Send a thank-you note. Show gratitude after the fact with a handwritten note (if possible) or a quick email. Again, keep it brief, but be sincere.

 

Rochelle Carter is the President/CEO of Ellechor Publishing House. Ellechor is a publisher of Inspirational Christian books, including Adventure and Romantic fiction, and non-fiction/devotionals dealing with Relationships, Suicide Prevention and General Self-Help.

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Hello Ladies,

 

I'm looking for website, magazine, blogs etc  that feature or interview business owners on their events. If you offer this service, please leave your website link or how to inquire for the feature or interview.

 

Thank you so much!

 

Dominique

Publisher/CEO From A Writert's POV

Literary Mentor & Consultant

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LinkedIn is a powerful social network for business growth. As recent as March 2011, LinkedIn reported more than 100 million registered users, spanning more than 200 countries and territories worldwide. Imagine the exposure using LinkedIn as a part of your strategic plan? If used properly, LinkedIn is a superb and very effective networking and marketing tool! Are you LinkedIn? If not, then why not? Here are 6 ways to incorporate LinkedIn as a part of your company’s marketing strategy:

Create Your Profile
We can all use new contacts to keep our business open. By joining LinkedIn and developing your profile is a great way to personally brand yourself as a leading industry expert. LinkedIn allows you to connect and continue to build relationships. Not only do you have access to your 1st connections, but you can gain exposure to a second and third tier of contacts. Even more, once you create a LinkedIn profile, you’ve established an identity on the website which is searchable. Here are a few tips to create a stellar presence:
  • Create your profile to match your target audience.
  • Highlight your expertise and the benefits of connecting with you.
  • Ask for recommendations from former employers, colleagues or clients
  • Make sure you convey a polished and professional image
  • Examine invitations to connect before accepting to ensure there’s a match with your profile
Gain Competitive Advantage
Do you know your competitive advantage? According to Wikipedia, competitive advantage is “strategic advantage one business entity has over its rival entities within its competitive industry.” If you are serious about business, you want to be at the forefront of any changes or trends in your industry. By establishing a presence on LinkedIn, gives you full access to resources, news, support and information.

In turn, you can continually create superior value for your customers and profits for your company.

Ask for Recommendations
If you are of good character and have built a successful professional reputation, then there is no reason not to ask your clients, colleagues, former employers or anyone familiar with you for a recommendation. With that being said, I suggest asking only people you know. Too many times I’ve been asked to give recommendations by people that I don’t know which is very awkward.

A client recently wrote “Sylvia is an excellent Life Coach and Advisor. She has given superb guidance and offered insight that has jump started my company's success. I will forever be thankful for her counsel in how it has helped my bottom line. Sylvia is reliable, trustworthy and offers out-of-the-box ideas and solutions. If you are in a slump and need genuine directions - contact Sylvia Browder!”

Create a Group
Make your online presence felt by creating a group specific to your industry to share common interest. This allows you to connect with like-minded professionals for networking, collaboration and lead generation. As a group creator, be sure to share your knowledge and expertise by answering discussion questions and posting relevant information. Here are a few tips to optimize your marketing efforts:
  • Add RSS feed of your blog to drive traffic back to your website.
  • Include links to your Facebook, Twitter and other social network sites.
  • Stay in contact with your members by sending a message on a regular basis.
  • Include keywords about your business in the description of your group.
In 2009, I created National Association of Women on the Rise, a professional group for women entrepreneurs which currently have over 251 active members.

Join a Group
An important thing to consider when researching groups is to only join those that are relevant to you. Once you are a member, lend your professional knowledge by interacting with other members, respond to posts; share tips and articles; get connected to potential customers and partners; or test a new idea to get the reaction of group members.

I am currently a member of 48 professional women and small business groups. I schedule an hour per week to interact with most of them. This has been beneficial as I’ve gained contacts, new clients and new members joining my LinkedIn group.

Recruit Employees
Need to hire an employee? There are many benefits to companies looking to fill job vacancies. They can post jobs, recruit and hire qualified candidates. In a recent statement by LinkedIn officials, “We combine job listings, candidate search, trusted referrals and the power of networks to give you results." This allows you to find qualified candidates easily by using search options.

In addition, you can read recommendations of potential candidates to determine their character. To optimize your experience in researching potential candidates:
  • Search for resumes. Some job seekers will post their resume and it gives employers an advantage of scoping out a candidate in advance.
  • Change your status to ‘hiring’ as this will alert candidates that you are currently hiring. This allows them to freely seek your company out.
In conclusion, by following these tips, will allow you to market, grow and connect with people that matters for the success of your business.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Sylvia Browder is founder of National Association Women on the Rise, a virtual community for aspiring and established women entrepreneurs. The association’s mission is to provide professional and personal resources while uplifting and empowering women entrepreneurs through collaboration, education, mentoring, spiritual and peer support, leadership and networking. She has served as an online volunteer SCORE counselor since 2004. For FREE weekly articles go to Sylvia Browder’s Blog for Women Entrepreneurs, www.sylviabrowder.com. She can be contacted at info@nawomenrise.com.
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Networking for the "Authorpreneur"

In order to efficiently reach a large number of people, you need to develop and leverage a network of contacts who will help you identify, build, and connect with your platform. These individuals include, but are not limited to:
  • Publishing professionals (e.g., your editor, publicist, or agent)
  • Booksellers in your genre
  • Other writers
  • Members of industry or trade organizations to which you belong
  • Media personalities (e.g., reporters, radio hosts, or producers)

 

The Author Power Team

As an author, you are always on the lookout for new ways to improve your marketing strategy and grow your platform. One of the best ways to do this is by developing your power team.

 

What’s a power team? A familiar term among business networking professionals, a power team is comprised of individuals and/or businesses with whom you share common goals or a common client base.

 

How can it help you as an author? The members of your power team can help you improve your strategy, connect with more readers, identify more opportunities, hone your message, and expand your reach.

 

Let’s look at key members of an author power team and how they help you build your career.

  • Publisher: Your publisher is an industry insider. If you have chosen wisely, your publisher should have a track record of producing successful books in your genre and should be able to provide you with tips and insights to help you get on bookshelves and in front of readers. Keep your contacts at the publisher in the loop so they are aware of all of your marketing and publicity efforts. This helps them keep your book stocked when and where it needs to be available. They can also give you feedback on publishing best practices.
  • Publicist: A publicist helps you develop your marketing strategy and puts you in front of big media—radio, television, print, and online. A publicist also helps you hone your message and clarify your brand so you can reach readers. They have spent years cultivating relationships with media and industry professionals and have access to contacts you may not be able to reach on your own.
  • Other Authors in Your Genre: Wait—they’re your competition, right? Not necessarily. If you have differentiated yourself well, your work will stand out when compared to other authors’ work. Each author has something unique to give to the reader, but authors in the same genre share the same audience and are marketing to the same people. If you have been growing your platform and marketing your book, you should already have a following. Pull your efforts together with another author doing the same and you can double the strength of your platform and gain twice the reach.
  • Bloggers: Bloggers who write about your topic or genre also share face time with your audience. They often have an open dialogue with a following that listens to their advice and trusts their recommendations. Develop relationships with bloggers in your category and offer to write guest posts, send them a free review copy of your book, share links, or come up with cross-promotional activities.
  • Industry Gurus: No matter what topic or genre your book covers, there will be some movers and shakers already commanding a strong following in the same area. Cultivate a relationship with these people. They’re connected and know what your readers are looking for. They can get you into events and speaking engagements that will put you directly in front of your target audience.

 

These are the primary members of your power team, but don’t be afraid to think outside the box while choosing members. Each book and genre has special needs and interests that are served by many people. Aligning yourself with those people will help you engage your audience and, in turn, sell more books.

 

Remember, just as with your audience, be willing to provide value before you ask for anything from your power team in return. You are looking to cultivate relationships, not just take what you can get. Here are a few key things to remember as you build your team:

  1. Be sincerely interested in the other person.
  2. Find ways to help them meet their goals.
  3. Be willing and able to promote and/or endorse them.
  4. Relationships are a series of meaningful interactions. Make time to check in and see how they are doing, without looking for something in return.

 

Above all, treat them as you would want to be treated. If you are truly interested, considerate, and helpful, they will reciprocate.

 

Keeping Track of Opportunities

As an author, you’re constantly chasing down opportunities to share your book, speak to a crowd, serve as a resource, and perform other platform-building activities. People will often say no to your first request—but don’t let that discourage you or stop you from pursuing a lead after the first contact!

 

It takes at least six points of contact for a message to sink in—six—yet more than 75 percent of the time, people stop pursuing leads after the first point of contact (Good Day 2009). Sometimes authors stop pursuing because they receive a no on the first try, other times because the number of leads to manage is overwhelming. Cultivating relationships is crucial to your career, but it doesn’t need to take up all of your time.

 

The first thing you need to do is gather contact information. Every time you meet a lead or come across someone in a search, collect his or her contact information or business card right away. Enter them into a simple database such as Microsoft Outlook, PlanPlus, or Salesforce. Spreadsheets and Rolodexes can be hard to manage effectively, but databases like these allow you to classify your contacts, set up reminders, add notes, and keep track of all interactions. You can also consider adding new contacts on LinkedIn if you feel you know the person well enough to engage them online.

 

Next, you want to categorize your leads. Not all leads are created equal, and each group requires a different type of interaction. Here is a simple way to classify your leads:

  1. Hot or “A” Leads: These are people interested in having you speak or scheduling you for some other event. These contacts are ready to go and need to receive frequent, personal contact in order for the relationship to develop into an event or opportunity. These contacts go to the top of your list.
  2. Warm or “B” Leads: These are people who showed interest, but who have not yet decided whether they want to work with you. You will need to provide them with more information and work to cultivate the relationship.
  3. Cold or “C” Leads: Cold leads are people with whom you have no rapport, such as those you find on the Internet or find out about through third-party sources. These contacts are usually managed through what is called “drip line marketing.” Drip line marketing consists of things like newsletters or emails you send out to a distribution list on an infrequent basis. You may need to send an introductory email and then a reminder a few months later or add them to an informational newsletter until they opt out or say they are not interested. Setting up a drip line campaign is to help you cultivate those six points of contact and to educate potential clients who may turn into A or B leads.

 

Sorting your leads into these categories will help you better identify and manage opportunities as they come. Don’t forget to provide value first, and remember that your leads are people. Treat them with respect and consideration, and always show your appreciation for their time.

 

 

Rochelle Carter is the President/CEO of Ellechor Publishing House. Ellechor is a publisher of Inspirational Christian books, including Adventure and Romantic fiction, and non-fiction/devotionals dealing with Relationships, Suicide Prevention and General Self-Help.

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