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Cheryl Garrison
http://www.topleaderstraining.com/
In honor of Mother’s Day on May 13, 2012, I would like to dedicate this post to my mother, Cheryl Garrison. In my interviews to business owners for PeopleWhoProsper.com, one of the questions I ask is, “Do you have a mentor? Who is it and why?” Commonly, the answer is the entrepreneur’s mother OR they will definitely mention their mother as an inspiration and/or help in their business; someone they can call on for advice.
Fortunately for myself, my mother is actually a business woman herself. Therefore, I am able to confide in my mom on a personal and professional level. She is truly my inspiration, mentor and accountability partner to keep me on my toes. It is very rare that I make a business decision without consulting my mom. I mean, why wouldn’t I? She has been in business for HERSELF for over 25 years JUST to take care of my siblings and me when we started school. I truly admire her for that. Even now, she continues to build successful businesses; mentoring women and helping people live a healthier life. I hope to make my child as proud of me as I am of my mom. She has made so many sacrifices in her life for her kids and sometimes we just need to recognize our mothers for that. That’s why I love Mother’s Day. It’s a chance to really thank your mother for all that she has done (whether living or in heaven). So, as we approach this day, I want to encourage you to continue to ask your mom for her advice and take it. Most times, it’s the best advice you will get!
"A mother is the truest friend we have, when trials heavy and sudden, fall upon us; when adversity takes the place of prosperity; when friends who rejoice with us in our sunshine desert us; when trouble thickens around us, still will she cling to us, and endeavor by her kind precepts and counsels to dissipate the clouds of darkness, and cause peace to return to our hearts."
~ Washington Irving
Tamara Garrison-Thomas
What a year! What a year!!!
While having dinner with my husband in the city, he asked me - "What are your resolutions for the new year?" Well, my answer was simply "I have no resolutions." It's not that I do not believe in setting goals/resolutions, it's just that I have learned that I am on an assignment and each year comes with incredible moments.
2011 was a year that like every year passed - good times, challenging times and moments of unexpected success. As the new year began, I knew that I wanted to get some things done. We had just completed a successful run of the Off Broadway play based on the audio book series The Day That Changed My Life and the plan was to begin working on the documentary, and the book as well as being open to any new assignments.
It was just one of those days while posting on Twitter, I wrote The Day That Changed My Life in my search box with the intention of copying and pasting it into my timeline to promote the audio books and the blog. I just did not want to write the whole thing over again. I figured copy, paste and move on, but to my amazement there was an audition being held with the same name and same premise of the Off Broadway Play and our upcoming documentary. I almost thought the post was a copy and paste of our previous auditions but nooooooo it was not, it was from a major production company that have several successful shows on various cable channels and had plans to air their show on Lifetime in the Fall of 2011. It was a moment that confirms that we all must follow our instincts which I refer to as my spirit guide. Who knew that a simple moment of just feeling like copying and pasting a quick post would have alerted me that someone was using our brand. Yes, I said it, our brand. When I first began the audio book series, I searched the name to make sure that I was not using something that someone else had done. As a precaution, when we decided to do the Off Broadway Play in New York, I searched for the name in the context of what we working on and nothing showed up so we moved right along purchasing domain names, created a blog and a website. We placed ads in every area (online and print media)for the auditions you could have easily found us on Google but for some reason, this major production company had no clue that we had even existed or at least that is what we are supposed to believe. This simple action of following my lazy instinct revealed that we had some work to do. Again following my spirit guide, I reached into my resources and called my husband and a friend who were both invaluable. We were able to get on it right away and pull the brakes on that one - whew!
Moving forward - another unexpected opportunity of a lifetime came via email with an offer from an online bath and body
product line company - Smell Goods. Can you imagine?!!! A beautiful hand crafted lavender soap made specially to assist in my assignment to help those with cancer. You will find the banner prominently placed on this page and I encourage you to purchase your very own bar, also spread the word to everyone you know. I have used the soap and purchased them as Christmas gifts believe you will love it. You can never go wrong smelling good.
In reflecting on this year, I realized once again that my ability to continue to work on my goals without the pressure of a year's timeline while being open to new assignments - just seem to always fall into place. It transcends my own expectations. In 2011, I had every intention to finish my book the one I have been working on forever, but it's time had not yet come. However, in speaking with a friend whose book is being published and set to be released soon, she mentioned her publishing company and they may be interested in my book. Needless to say, it all fell into place where the publisher contacted me and my book proposal is now being reviewed.
Reflecting on 2011
* The Day That Changed My Life is now in the final stages to be Trademarked
* The Day That Changed My Life (Cancer an uncertain journey)book in review with publishing company
* Smell Good for the Cause Soap (handcrafted soap made to order)
* Meetings to begin filming documentary, securing interviewers and location for documentary
* Sudden deaths of friends that were my age, dying of pulmonary embolism, aneurysms and other health complications really puts it all in perspective. Appreciate life!
* Having all of my girls in college (priceless!)
* Deaths of my elderly family members
* Celebrating my husband's grandmother Bessie's 103rd birthday
* Year end with a major business meeting and ready to launch
As I close, I must admit that I have plans to begin filming the documentary this year. The Off Broadway Play is returning in the late summer early fall of 2012. We will participate in the Revlon Run/Walk in New York City with our own team and possibly have a booth as well as perform selected acts from the play. Furthermore, I will begin working out with a personal boxing trainer (not to be a boxer but enough to be lean, toned and throw a mean punch if necessary), work out and run more often, increase my attendance in church, enjoy more family and personal trips and take more time out just for me :-) 2012 is here and I am excited and oh so ready for it - oh yes I am!
P.E.A.S Magazine mission, feature the faces of our missing children from state to state, along with details about disappearance, vital statistics, law enforcement contact information. It is very important that our children get as much media attention in locating, every second is critical. Every single day media headlines are reporting stories about our children being abused, neglected by persons who are suppose to love, nuture, encourage and support, the numbers are quickly growing. Something is very wrong! They say it takes a village, then we have to do better…..
In This Edition
12 Ways to Keep Kids Safe
Peas In Their Pods Inc., National Spokesperson Cleo King
D.A.R.E. is Community Policing Patrolman Joshua Bryan Humanizing Law Enforcement Middle Township Police Department Cape May County, NJ
How to Keep Kids Safe While Using Social Media, Driving and Texting Diane Griffin President/CEO Security First & Associates
Comfort Food For the Mind, Body & Soul Author Sharon Fox
If my past wasn't so dark, My future wouldn't shine so bright…Monique L. Crusoe
The Kierrah Foundation
Where Is Your Faith…Stand on It Paula A. Whitebear-Burton
Monthly Treat Pat Holmes
On a weekly basis, I have the opportunity to work with 50-60 Executives and Middle Managers from various corporations. I am consistently amazed how few of these professional men and women really understand the importance of their
personal brand. Most of my clients are in leadership roles managing programs, projects or departments within their organizations and I get the chance to work with them in their real-life, everyday work setting. I see how they interact with their staff, peers and customers. I facilitate meetings and strategy sessions and have the opportunity to witness how they present information and ideas to others.
It’s clear to me that many professionals have not embraced the concept of personal branding. When you really understand the impact of your personal brand in the work setting, it will guide how you speak, act and interact with others. Here’s the reality, we are all Brands! If you aren’t branding yourself in the workplace, you can be assured that others are doing it for you. Your personal brand allows you to differentiate yourself by consistently demonstrating and articulating your unique value proposition.
What do people think about you? What are you known for at work? When your name is mentioned in a business setting, do you believe that there is a positive feeling about your value? Wouldn’t it be great to have your name “buzzing” positively around your office? Have you created the type of footprint in your organization that would even generate a good “buzz”? Word of mouth is the most powerful force in our professional careers. In today’s complex, global economy—buzz is king. If people like you, respect you and have a good experience with you (or hear about you from someone else) they hire you, promote you and put you in creative roles.
Why is your Personal Brand Important?
Your personal brand adds value to an organization. A corporation’s brand is enhanced by hiring and retaining staff with strong personal brands. To be effective in business today, you have to be your own marketing and advertising firm. Every day, your number one goal should be to launch a marketing campaign for the brand called YOU! Your brand gives you visibility, credibility, influence and connects you to people on multiple levels within your organization. This makes you a valued commodity in the corporate world.
Just like a product brand, people develop a feeling about you, almost as soon as they meet and interact with you. Their perception continues to be shaped through ongoing interactions and observation of your work. Eventually, when co-workers and superiors see you or hear your name, something registers in their minds, positive or negative. It’s up to you to make that feeling positive. Your work alone will not create a strong brand, because branding is about more than the tasks that you perform.
So what signifies a Strong Personal Brand?
• Instant Recognition
• The Perception of Value
• Trust in terms of Quality, Dependability and Effectiveness
• Positive Word of Mouth
• Standing Out above the Rest – Competitive Advantage
• Professional Appeal – Others Seek Your Advise and Support
Every week, I see hard-working, talented people miss out on business & professional opportunities. They are overlooked because people either don’t know them or don’t have that instant positive feeling about them or their capabilities. Building a personal brand will help you move out of the trap of toiling away in obscurity to getting the recognition and advancement you deserve.
Wherever you are today in your professional life, you can start sending strong, positive signals that will reach beyond your day-to-day work tasks and create buzz about the overall value that you bring to the table. It begins with learning how you are personifying and communicating your brand and what you need to do to improve. If you don’t think enough people are talking about you in a positive way, find out why and start to change that today. You can immediately begin to figure out what it takes to create a distinctive role for yourself—you can create a message and a strategy to promote the brand called YOU!
Visit www.moniquestoner.com for more blog posts and articles.
I was almost the victim of Vampires this past weekend! You are probably saying huh, what, she is “crazy.” Actually, I was the victim of vampires for a few hours and then I was nursed back to life and snapped back into consciousness! I’m still recovering actually as I type this post. In business, people are always going to judge you. In network marketing and MLM, people are going to judge you even more!
If you are a Jerry DRhino Clark fan, you know exactly what I’m talking about and I encourage you to read his article titled, “ BEWARE OF THE SPIRITUAL DRAINING, ENERGY ZAPPING, TIME WASTING, DREAM DESTROYING, EMOTIONAL DEPLETING VAMPIRES” after you finish reading my blog post of course.
What is so sad is that if you are reading my blog, 95 percent or more of the people that are presently in your life fall into this category of vampires that want to deplete you, suck the life out of you and keep you down on the level that they are on. What is even sadder is that you probably don’t even realize it! You go to church with them, dine with them, work with them, play basketball with them and you may even be sleeping with them!!! This is their purpose in life! What are the characteristics of these people you ask? Well let me see….they are the dream stealers and killers, the joy stealers and killers, the pessimists, the negative, the know-it-alls, the gossipers, the 1 uppers, the holier than thou folk, the nose turner uppers, the business owner that is praying for a profit but attempting to give you advice, the ones that drive Mercedes Benz but lives at home with momma in her apartment (lol, I see you - Yes, I am talking to you, lol), the really good looking folks that dress really nice that you see out at every function, as well as the not so good looking ones that don’t dress so nice that you also see out every function and the list goes on and on! Typically, these are people that are hurting! People that are hurting cannot help you or your business. Their major purpose is to see that you hurt along with them, though they would NEVER admit this.
So I always say, “look at who is judging!” If the person that is judging you is not in a place that you would want to be in and/or has not accomplished the things that you want to accomplish, why on earth would you ever let them affect the dream that you are after? Always stop and ask yourself, have they run their own business and turned a profit, have they been successful in network marketing (meaning made money), have they been successful at anything for that matter? If they haven’t, you have no business allowing the words rolling off of their tongue to enter your ears. If you allow it to come in, you’ve just become a victim of a Vampire. Dismiss it with ease and keep chasing your dream! After all, this is the only way you will ever make it to the finish line. Look at who is judging….they got a lot of freaking nerve! So not sexy!
Importance of Business Branding
Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with the customer base.
One of the best ways to establish the prominence of your brand in the market is by remaining consistent with the message that is conveyed by your marketing efforts. Refrain from claiming to produce bold and large scale promises. Your customers will easily remember when you fail to deliver in those promises. You could easily lose that reputation that took you years to build. Therefore, you need to pay attention to exactly what you need to do (and what not to do) if you want to turn that trust you have created amongst your customer base into increased sales.
Campaign for Brand Awareness
Since every brand is distinct, you must also utilize varying approaches in communicating the brand's message across to its target market. This part entails immense creativity and a certain level of sensitivity to the needs of your prospected customers.
If you are not sure how to do this, you can take hint from other highly successful brands in the market. Study how they utilize their brand and what strategies they employ to get more people drawn into their brand. For instance, you can work on an emotional campaign, which is something that is rather difficult to do. But once you are able to establish that, then you could potentially increase your sales. One important thing to remember when you are using an emotional campaign is to always speak the truth about what your product is about and what it can do that will benefit your target market.
Tips for a Successful Emotional Campaign
If you decide that you want to appeal on your customer's emotion as your business branding strategy, then you need to consider various aspects that'll make it work. One way to effectively do that is share a story. This story could be fictional or not, but it should have some relation to the brand you are trying to campaign on. The idea here is to be able to produce some sort of personal improvement or progress by using the product.
If possible, base the emotional campaign on the brand itself, not just on the product. That way, you'd be able to produce a distinct campaign that will easily set you apart from competing companies. Then, whatever this message that you use in your campaign, try on remaining consistent with that. You can use different methods and campaign variations, but the message must remain the same in all of your brands.
After you have finalized your campaign, verify every bit of detail that is included in the campaign, whether you are using it for TV or print advertising.
Preserving Business Reputation
The brand recognition phase is over and now you have to utilize ways to preserve your company's reputation. It must involve taking notes and analyzing of your company's actions and how the customers perceive those actions, in relation to their satisfaction about your brand's performance and some other related factors.
Again, sensitivity to your customer's needs and using your brand to address that is one of the most effective measures toward business branding. As you go forward in your business efforts, try to learn more about effective business branding strategies to expand the reach of your brand in the market.
Facebook has become the new battleground for parents and teens –a place where teens are trying to gain more independence and parents are trying to keep them safe. When it comes to ‘Friending’ your parents, not all teens are ready to click the “accept” button and feel having their parents become part of their online community is similar to having their parents read their diary.
Some parents are opting to not step foot onto this virtual battleground and are choosing to not even attempt to become Facebook ‘Friends’ with their children. As a security expert, this is a move I do not endorse—in fact, I sit firmly in the camp that becoming your child’s Facebook ‘Friend’ is one of the key ways to keep them safe during their teen years.
Why? Here are 3 reasons why it is important for parents to become Facebook ‘Friends’ with their teens:
It allows you to monitor your child’s online activity and conversations in a very real and honest way. They know you are there, they invited you in—it is not as if you are sneaking into their room and looking through their drawers.
It helps deter the posting of inappropriate messages and photos. Before a teen posts a message or photo they will be thinking ‘is this something I would want my mom or dad to see?’ If the answer is no, they won’t post it—keeping them from making what could be a very big mistake. In addition, if you do see inappropriate messages or photos being posted, this is a great way to begin those somewhat hard conversations with your children.
You get valuable insight into what is happening in their offline world. Not that you need (or want) to know how many times Susie broke up with Billy, but just seeing what your child is posting and/or is having posted to their page, gives you a glimpse into what is happening IRT (In Real Time). This may explain changes in behavior and help encourage offline discussions.
Let's Protect our Teens
This BBWO sponsored post is brought to you by mycontentplanner.com.
There’s a pretty well-known online marketer whose favorite quote is “Hope is not a marketing plan”. In other words, you can’t just pick a marketing strategy and “hope” it will work. Instead, you have to put together a detailed marketing plan where you lay out your bevy of strategies for meeting your business goals. I don't mean a comprehensive list of daily tasks...rather, it's about breaking down each tactic you want to use and the process you’ll put in place for its implementation.
Start With Your Business Model
Not every marketing strategy will work with every business model. You’ll hear lots of promos about “proven” tactics, but that doesn’t mean they are the right ones for you. First, examine your own business model then outline some of the characteristics of that model and your market, including:
- A detailed description of the key features of your target customers
- Where customers will come from - is it organic search, paid search, joint ventures, offline sources, affiliates, etc.?
- What are the buying triggers for your prospects buying triggers? Where or when do they usually make a purchase decision? For example, it could be from a personal referral, a product review, a trusted expert's endorsement, through surfing content sites, through email suggestions, etc.
What Are The Most Popular Marketing Strategies?
Now, look again at your business model and the most popular marketing tactics used by your competitors and what I like to refer to as "role models of excellence". How do they convert from prospective client to paying client? For example,
- Do they have sales pages that lead to freebies that put prospects into an email series
- Do they host regular free teleseminars that include a special offer at the end
- Are they using straight SEO and traffic generation
- Are they engaged in multiple joint ventures and recruiting affiliates
Which Attraction and Marketing Strategies Will You Focus On?
If you try to do several marketing campaigns at once, it's hard to do either one of them just right. It's probably better to focus on one to start with. Test it out, see if it’s working, and then look at adding more strategies. There are endless methods to choose from. Try choosing the easiest marketing strategy so you can put it in place and get moving straight away. You should always have at least one easy tactic you can use that doesn’t require a lot of thought and planning. For example, you can create an autoresponder series that starts every time a person signs up for your list. It’s a very passive form of marketing that requires almost no attention once you have it up and running. Then you can start planning out more campaigns.
Try Working Backwards
In order to put your marketing plan down on paper (or computer), start by looking at all the steps involved from the end result back to the first step. What are the activities you need to complete in order to implement and maintain each strategy? Now put those steps into order by priority and use a process you can follow. Which steps are interdependent? Which ones need to be managed first? You can even use a mindmap to lay out a visual of the process, which makes it easy to move things around. Freemind is a great, free tool for creating mindmaps on PCs. SimpleMind is another one that works well on iPads (this is one I use frequently) and it has a desktop version as well. You can export any of the mindmaps to a pdf so that you can print them and post them by your computer.
Make sure you set deadlines for achieving each step in your marketing plan.The success of much of your strategies will be dependent on a specific timeframe, like the length of time between emails or follow-ups. Get it on your calendar and set firm dates for yourself. Your marketing plan will help you determine what actual tasks you'll need to do from day to day. For example, if you know that your emails need to be set up in daily intervals, then you’ll need to put the outlining and writing of those emails down on your to-do list every day. Just don’t make the big mistake many impatient, overambitious marketers make by trying to do everything at once. Focus on a single strategy at a time, set deadlines, and follow it through to success.
Introducing our PWP feature of the week, Courtney Crosslin. Courtney is the creative owner of, haveAwonderful. After a tough divorce, Courtney explains how she had a mini breakdown and moved across country to start a new life. She began dating and sharing stories with her colleagues who began asking her tips on how to enjoy being single and begin dating again. Eventually, her advice turned into her business. She is now a successful work from home mom and coach offering outings, mock dates, image consulting, and date planning for divorced men and women looking to get back on the dating scene. It was a pleasure hearing Courtney’s story and inspiration to take her pain and make it her gain.
1. Tell me your story. What were you doing before you started your own business?
Before starting my own business and getting married, I worked in IT sales. After getting married, I was a stay at home wife and mother.
I've since divorced, traveled, learned to love life, and I'm happily dating.
2. What made you want to start a business and what is your mission?
I've always had an entrepreneurial spirit. I remember other kids playing house (changing dolls, grocery shopping with the little plastic carts, cooking, etc.), I never really did that. I would always figure out a way to play corporate woman. I'd shuffle papers, hold meetings and hand out money. I'm not sure where it came from, but my Mother says that I've always been bossy -- but I know I got it from her, my Grandmother and Great Grandmother.
I run several businesses, but my mission has always been to make a difference. Be it teaching a small business owner how to update their website or a divorcee how to enjoy dating again. I just want people to learn how to haveAwonderful...
3. What inspires you? What keeps you motivated daily to keep growing your business?
Life inspires me! I love to travel and meet new people. My love of travel definitely came from my parents. We (they) were master road-trippers. My Father (who passed away from cancer 13 years ago) was a master storyteller -- and I loved that about him -- and to this day, I'm a sucker for a great life story.
I've always been and have felt blessed. I've had a good life. I have an amazing family, a great circle of friends and I've never been seriously ill. This is something that I'm grateful for. As I've gotten older, I have realized that not everyone can say that. Therefore, I feel like I have a responsibility to do good and work hard. That notion alone, keeps me motivated.
I'm also madly stubborn. My Mom says that as a kid, I would physically shiver when she would say "No" and that I would always follow her "Maybe" responses to my questions with, "Maybe yes or maybe no?"
4. Do you have a mentor? Who is it and why? Do you believe it is important to have one?
I can't say that I have one mentor, but I do have people in my circle of friends whom I trust and go to for professional advice. I have an accountability partner and friend that I meet with once a week and I value that relationship like the air I breathe. Since we're both entrepreneurs and work from home, it's good for us to have someone to check in with to discuss our goals, wins, losses and challenges. We keep each other on track.
So, I would say an accountability partner is very important! I guess a mentor is too as long as they have the time to help you get where you want to be in a manner you want to get there -- hopefully ethically.
5. What would you tell someone who wants to get involved in your line of business but doesn't know how to get started?
Research, find a niche and just do it!
6. What advice would you give to someone with an entrepreneurial spirit?
If you're already out there pursuing your entrepreneurial dream, keep at it.
If you're just getting started (or are afraid to start), understand that you will have good days and will have a lot of bad days. You HAVE TO be fearless and tenacious. Oh, and watch the movie "Random Lunacy”. It's a great movie about what can be accomplished with very little and the worst thing that can happen is that you hit bottom -- but you're still alive to fight another day.
Courtney’s story is a true testament of how to make the best out of a difficult situation. If you are looking to revive your self-esteem and confidence because of a failed relationship, I would encourage all of you to contact Courtney. You can visit her website at haveAwonderful.com. Follow her on twitter @haveAwonderful and contact her office at 914-816-1129. And in the words of Courtney,
haveAwonderful…
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Be someone’s motivation and tell us your story! To be featured on PeopleWhoProsper.com email Tamara@garrisonprosperitysolutions.com. Put PEOPLEWHOPROSPER in the subject line and share a little about yourself.
Three Quick and Easy profitable Twittering strategies
What are your thoughts about using Twitter for business?
Twitter has been misunderstood by many, however, when used effectively it can lend itself to be a very empowering tool for any marketing endeavor. And then that all takes into again your goal(s).
I’m going to share four profitable Twittering strategies with you below. You don’t have to try to use everyone of them, however, do pick at least one to either refresh if you’ve tried it or start using.
Strategy #1 Generate Anticipation – Build Up To the Launch Event
Have you ever watched a launching campaign of another business owner? Or let’s take for instance a new movie. You’ll see preview after preview and maybe even fast food chains and others join in by merchandising as part of the launching campaign.
Twitter is a great way to help create anticipation. Post sneak peeks, samples, and links to content promoting the product before it is launched. Part of a successful launch is the anticipation of the new product.
Strategy #2 Offer Special Incentives
Consider making a special offer to your Twitter followers. For example, if you’re releasing a new service you can give your Twitter follower 10% off if they send you a direct message or a reply with the word #yourbusinessname in the message. Not only do you generate more awareness for your offer you’ll also generate sales for that new service and ultimately profits.
Of course you want to add scarcity to the mix. You can limit the offer. For example, limit the promotion to the first 100 who reply or retweet.
Strategy #3 Got a list? Want a list? Grow Your Opt-In List/Community
Whether you’re launching a new product or service you can begin to grow your list using Twitter. You can accomplish this by offering a free giveaway and teasing it on Twitter with a link to the opt-in page. You can also publish a blog post or article with a call to action in the article that sends readers to an opt-in page. Tease and link to the content on Twitter and watch your list grow. I don’t mean spam your followers but keep in mind the 60/20/20 ratio.
Okay here’s a bonus => Strategy #4 Publish Content
Have you ever seen other business owners provide content that offers part of a solution to a problem with a call to action that leads to a complete solution? This is a strategy used by many. The call to action is subtle and not aggressive. Merely a “Visit LINK to learn more about…” type of link.
The link then leads to either a squeeze or sales page for a product or service. You can use Twitter to promote the content and drive traffic to that content and thus ultimately to your sales or squeeze page.
Which one of the strategies mentioned will you use to increase your visibility and amp up your manifested desired results?
How would you like to learn more from me about experiencing social media success using Twitter?
I invite you to join me for my Twitter for business training. “I Rock Twitter and You can Too” is my Twitter training and it’s free!
Click here to register and secure your place for this Twitter for Business training. Can’t make the live call? Register and a VIP notice will be sent to you with the replay link.
