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To learn everything I know about making money online, click here and grab my 15+ web business and marketing ebooks while you can.
I’m a digital diva. Most of the products that I sell online are in one digital form or another, ranging from eBooks and banners to web templates and ad space [browse my ebooks for entrepreneurs]. When I started making sales online, I felt like I was floating on cloud 9. When I figured out how to double my sales in less than a month, I felt like I was on top of the world.
Let me let you in on a few simple tips that can help you tap into the profit potential of your business. Here are the five things that I did to double my profits in one month:
1. I took my best selling eBooks and put them in bundles. I went from making $10 per sale to $20 per sale, and even more than that with my bigger eBook packages. I used the same system in my graphics design business. My most popular product was the $20 medium sized banner. I quickly realized that many people didn’t know how to upload their banner to their website, so I added on an additional fee of $10 for html code. Then I realized that some people wanted animation added to their banner, which meant I was doing more work, but not getting paid extra. At that point, I decided to charge an additional $10 for animation, so now my average banner design profit is $40 instead of $20 and that profit gets even bigger when customers by in bulk or purchase larger banners.
2. I started to recommend other products to my buyers when they asked questions, just before checkout, and after their purchase. Simple recommendations and follow-up emails turned small sales into up sells, which again resulted in more profits.
3. I stopped spending the majority of my time trying to find new business. I started email marketing campaigns, inviting old customers to check out new products and I started giving them exclusive discounts. I took my new $20 bundle and gave old customers exclusive $10 discounts which resulted in return sales. By staying in contact with old customers and giving them the incentive to buy new things at a discounted rate, I was able to generate return sales in addition to new sales.
4. I started my first subscription website, the Web University, where fans of my eBooks could get one new eBook from me every month in addition to monthly how-to articles and videos. My subscription websites opened up a new world of residual income and constant cash flow. Instead of having customers buy one eBook, I had them on auto-payment, which meant I was receiving payments every month. I used that same system to create my banner rotator, my black girl click ad network, and my other coaching programs to ensure that every week I was generating residual sales.
5. I started to actively promote products I used to people in my network. From Google Adsense to my top Affiliate Products, I figured out how to generate a new stream of residual income by recommending affiliate products to my list.
Selling digital content, taking advantage of email marketing, affiliate marketing, and subscription programs are all really simple sales solutions that I used to double my profits in one month. Stick with me, and I will explore each of these strategies in more detail on the SistaSense Blog. To learn everything I know about making money online, click here and grab my 15+ web business and marketing ebooks while you can.
Originally posted on the online guide: Create a Website for Profit
I believe that effective internet marketing is not just about generating traffic, but also making the most of the traffic that you get. Too many web entrepreneurs spend time and money focusing on marketing, and not enough time on actually making the sale, which is why most of them aren’t making any money. I decided to come up with a listing of things that I believe contribute to making web sales online:
1. Trust: When you present yourself as a professional who understands business and only sells quality, you develop a trust factor among your customers and readers. People refer friends to me because they trust I will do a good job. People open my emails because they trust my judgment and respect what I have to say. When you focus on building your reputation and earning people’s trust, rather than simply marketing yourself to anyone who comes along, you find that more people pay attention. Every time I send out a marketing email I know that I am guaranteed a certain percentage of sales based primarily on the size of my market and the trust factor between myself and my readers. Businesses don’t just add the word ‘trust’ to their brand because it sounds good. Trust truly adds to your ability to make sales.
2. Connect: When you connect with your customers on a relatable level you increase your chances of making the sale. Much of the attention I have gained online is from connecting to people on a level of mutual understanding. I am a black woman so I know how to relate to my target audience, which is Black Women. Whether you are a part of your target audience or not, you have to learn how to connect with them. Beyond trying to sell them something, my goal is to say something that speaks to my target audience, which is how I tend to grab their attention. With that connection and acquired trust comes an increased chance of a sale.
3. Quality: Product Quality and presentation go hand in hand. People buy quality products. If you are selling online, a space on which people can’t actually touch your product or service, then you need to show them that quality in any way you can. Satisfied customer testimonies, awards or press exposure, amazing product images, and/or video can help to show others the type of quality that you stand for.
4. Professionalism: If you present your business in a professional manner you have an increased chance of making more sales. From your design to your customer service, presentation to web navigation, the easier it is for people to understand what you are selling and how to buy, the more effective your business.
5. Navigation: As I previously mentioned a professional design is so important. I have visited several sites on which I couldn’t figure out where the products were or how to buy them. And I have seen sites where my purchase process failed because there was a technical issue. These are all things that decrease your sites profit potential. If you need to work on your design, make it a priority because sites with hassle-free payment pages tend to generate more revenue. Remember that when dealing with the general public, the easier the better.
To review all 12 of my tips, download my eBook: How to Sell Your Products and Services Online | Click here to grab this eBook plus 15 others in my Special 2009 Close Out Offer.
imikimi - Customize Your World!I CALLED ON FREEDOM, BECAUSE DEBT WAS OVER ME’TO DO MORE DEBT OR NO MORE DEBT ….WHICH ONE WOULD IT BE?NO MORE DEBT, NO MORE TIDES, NO MORE CHAINS HOLDING ME.I HAD TO PROCESS THESE THOUGHTS INSIDE OF ME…I MADE A PROMISE IN MY HEART, TO LOVE THIS MAN WHILE WE’RE APART.THE LOVE WAS BROKEN AND SO WAS I, PAIN THAT STRAINED EVERY BIT OF MY LIFE. I KNEW MY LOVE CAME WITH A PRICE; WITH BENEFITS THAT CLEANSE THE STAINS OF LIFE.KNOWING I HAD MUCH LIFE TO GAIN I CALLED ON ‘FREEDOM’ IN MY FATHER’S NAME“O’ FREEDOM!!!”. COME SEE ABOUT ME. REMOVE THESE CHAINS HOLDING ME.MY FATHER, IN HEAVEN WHO LIVE’S ON HIGH, HE PAID THE PRICE TO LIVE A DEBT-FREE LIVE.MY SOUL, MY HEART, BODY AND MIND, IS FREE FROM DEBT AND THE CHAINS THAT BIND.THE CLAIM THAT PROCESSES A DEBT-FREE MIND, WILL BRING YOU FREEDOM FROM EVERY BIND.FREEDOM IN THE HEART, SOULFREEDOM IN THE BODYFREEDOM IN THE MINDFREEDOM, FREEDOM, FREEDOM IS OVER MENO MORE CHAINS ARE HOLDING MENO MORE SICKNESS AND DISEASESNO MORE DEBT AND HATERD INSIDE OF MENO MORE, NO MORE, NO MORE….I’M FREE!!!!!I GOT CLAIMS THAT SET ME FREENO MORE DEBT NO MORE OVER MEI’M FREE! THANK GOD, I’M FREE!!COPYWRITTEN/NOV2009 EVANG.FELECIA SPAULDING
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