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A lens maker can create numerous lenses on a subject, focusing attention on a different aspect of the subject with each lens. On the other had, a lens maker can make numerous lenses that cover many different topics, reflecting the lens makers' different interests and expertise. Internet MarketingOne of the many good uses for Squidoo lenses is to use the lens as part of an overall internet marketing strategy. One or more good lenses can help to bring attention, traffic, and credibility to a product or business by providing valuable information and resources. Additionally, the lens can help to establish the author as an expert in their field and a person whose advice should be taken seriously.The single page websites that Squidoo allows an author to create are called lenses because the finished website focuses on a single subject or idea. This focused attention on a subject is very attractive to users of the internet who are constantly searching for answers to questions or problems. The internet search engines whose job it is to find good, focused websites that will answer the questions or problems are attracted to the lenses.Therefore, the use of Squidoo lenses has become a valuable internet resource for building and marketing a business.Traffic. I started out with Squidoo simply to promote my various internet ventures -- web sites, blogs and ezines. Due to the way Squidoo is organized it makes a great system to capture and redirect traffic. Traffic arrives both from search engines and internally generated traffic. I have found this to be a great traffic generation tool. I have some profitable web sites that I do nothing else to promote except through Squidoo.Money. While I started out simply to drive traffic to my other money-making enterprises I soon realized there is a number of ways to benefit financially from Squidoo. I can earn income directly from Squidoo based on the internal rank of my Squidoo page as well as from a variety of internal and external affiliate programs. Squidoo has several different affiliate programs programmed in and you are welcome to add as many other income sources to your lens as you want. I earn income every month from Squidoo and I have not even begun to fully capitalize on all my options.Addiction. I fully admit that I am a Squidoo addict. I check in several times a day on the various lenses (the Squidoo term for a web page) and groups I maintain, I eye my dashboard stats, I haunt the Squidoo forum, and I'm constantly creating new lenses. I don't think there is a 12-step program for Squidoo addiction yet but there might need to be. I am constantly tweaking, fixing, adding, and altering my existing lenses as well as creating new lenses. Do I have a problem?Friends. Squidoo is a friendly place. While there are certainly people here ready and eager to make a buck they don't seem to dominate this network as much as some of the others. Perhaps it is because Squidoo makes it so easy to donate all or a portion of your proceeds to a charity of your choice -- and so many Squidoo lens creators are dedicated to supporting a huge range of charities -- that makes Squidoo people a nicer group as a whole. Yes, there are people like myself using Squidoo to support or promote a business, but it is not all about money. It is about people and ideas and community. That is what keeps me coming back day after day. I find myself not just checking up on my projects but the projects of various people that interest me -- and Squidoo makes it super easy to do just that!

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