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Single Wo(men) - Rejoice!

In recent months there’s been a brouhaha surrounding the so-called plight of single black women, arguably spearheaded by Steve Harvey’s best-selling Act Like a Lady, Think Like a Man and brought into prominence on the internet by Nightline’s controversial “Why Are Black Women Single” and Helena Andrews’s newly-released Bitch Is the New Black. I’ve read everything from scary statistics to scary solutions and thought I’d offer my input on the topic: single (black) women, don’t despair because relationships and the family that they often engender are not always what they’re cracked up to be.


I love having a husband and children. To have a partner who supports and respects you, who brings out the best in you while reminding you, from time to time, that you’re not perfect, and someone with whom you can laugh often is what a lot of us women – and men – dream of. To discover the divinity of unconditional love that comes with children is a gift I would bestow upon everyone. To be the one person a young child comes to for comfort when she’s sick or scared or just wants to cuddle is validation that you’re doing something right.


However, marriage and motherhood come with a downside so steep I sometimes long for the advantages I had when I was single. Below are the five most important things I traded when I lost my single status.


1. Uninterrupted sleep. At least my kids don’t sleep through the night. When one wakes up for a drink of water, you wake up to give it to her. When you realize that the body lying next to you is not your partner, you have to get up and put said body (sometimes kicking and screaming) back in its own bed and sit there until it falls asleep. I’m a light sleeper so when my husband breathes too loud or, heaven forbid, snores, I’m wide awake staring at the ceiling. He pulls the comforter off me and rolls it around his heavy body so that I wake up … cold. When all this happens as often as it does in our home, you’re exhausted, and you still have to get up at 6:45 the next morning and drop the
one child off at school and give your undivided attention, all day, to the one who’s at home. They don’t understand, nor do they care, that Mama’s tired. They want Mama to take them to the playground or color or play with their dolls. That’snot to imply that single women always get their eight hours a night. The difference is that the latter is usually by choice. You stay up late to polish
that presentation that might get you that promotion. You were with your girls until 3:00 am talking and laughing and having a good time. You wanted to watch the end of the late movie or you were on FaceBook way too late.


2. The right to be sick. When I was growing up, I heard my mother say that with young children you can’t even be sick. This is one of the hardest parts of parenthood. Whether you have the flu or a bad cold, when you’re sick, all you want to do is sleep, or at least lie on the couch and watch crappy TV. When you have a family, you have to keep going. The deal that my husband and I made when I left my job to work at home as a freelance writer and editor was that I would be the primary care giver. And it made sense. We depend primarily on his income, so he can’t up and leave work when the kids are sick. As his parents live over an hour away and as my parents live in America, when I’m sick I still have to go on. Lunches have to be made, milk has to be poured.


3. Time. My days are not fully my own although working from home has provided me with an enviable degree of control over my own schedule. However, having a family takes a good deal of that control away. Even before I had children, I couldn’t just not come home after work. If at the last minute I wanted to have drinks with my colleagues after work, I had to let my husband know. I always had to work with his schedule, and vice versa. It’s not just my week-end anymore. If there’s
something I want to do in the evening, personal or professional, I need to make sure my husband’s going to be home on time and vice-versa. There are no more spontaneous road trips to be had. Dinner has to be done by 6:00 in order to get the kids in bed by 7:30. Now my oldest has her play-dates and sports activities and so forth, and who gets to cart her around? And on whose time? Gone are the days when I could roll out of bed at 10:00 on a Sunday morning and pick up a doughnut and coffee on my way to spending the afternoon rollerblading around the streets of DC.


4. Individuality. This can be as banal as decorating your house or apartment exactly the way you want it with the furniture you picked out. It’s as mundane as leaving a stack of papers on the table before you go to work and finding it at the end of the day in the same place as where you left it. It’s
dealing with your own messiness and watching what you want on TV every night or choosing the movie you want to see every time. It’s about doing what you want to do without consulting with anyone or worrying about the long-term affects it’s going to have on your relationship or your children.


5. Being responsible for myself. This sums up the previous four points and is this simple: when I get up in the morning, I’m automatically responsible for three people. Sure, my husband helps me with the morning routine, but even with help, I’m responsible for getting myself and two children dressed, fed and out the door on time. If we go to my in-laws’ for the weekend, I have to pack and unpack for three people. If we go out for pizza, I have to think about sweaters and pull-ups and menu choices for three people. When I buy groceries, I have to consider that my husband always wants to eat meat and that my children don’t want to eat veggies. I can never go anywhere empty-handed; I’m either carrying a child or my children’s stuff. The family car, i.e. my car, is always full of crumbs and my husband is always reminding me that it needs to be cleaned.


I wouldn’t want my life to be any different than it is right now, and when these frustrations take the forefront of my daily thoughts, I balance them with the joys that come with my lifestyle choice. I don’t have too many regrets about how I’ve lived my life or the decisions I’ve made save this one: I wish that while I was single I could have embraced being responsible only for myself. The one piece of advice I’d like to give to all you single (black) ladies is to be where you are. Take stock of what you have right now and spend as little time and energy as possible on the illusions created around relationships and families. They’re not always everything they’re cracked up to be.


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Start Your Own Business

Do you want to sell ladies clothing, jewelry, shoes or handbags?According the U.S. Census Bureau, there are approximately 144 millionwomen in the United States and women out number men by 6 million. Thereis so much variety when it comes to ladies fashion and women spend moremoney on fashion than most men therefore it's only logical to start abusiness selling ladies apparel, handbags, accessories and/or shoes!

Buy wholesale lists at www.beyourownbossnow.biz

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Encouragement

Good Morning

I was just reading a blog and I had a revelation about my life. I often encourage others and try to make the best of their situation meaning I always find a way to make someone feel better concerning what is going on with them. However I realize that I dont do the same for myself. I look at me situation and pick it apart always pointing out the negatives but rarely give myself credit for the positives. I realize that I have to uplift my self more often and celebrate my achievements more often. I know that I am not where I want to be with my business or other areas of my life but I am not where I used to be. I have made great steps in starting and improving my business. I am also making great improvements with my life. If you are a person that nevers or rarely encourage and uplift yourself then you need to step back and look at what you are doing and have done and praise yourself for it. Life is too short not to pursue your goals and recognize when you have done great things.

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10744052082?profile=originalRunning a company when you have children at home is more of an art than a science and it calls for a different approach from the norm. So if you feel that you are swimming against the flow in your day, here are a few tips for work-at-home moms to stay productive and profitable during summer breaks (or anytime).

  1. Summer Homework. Depending on the age of your child, the school they attend may have them to complete assignments in preparation for the upcoming school year. This is also a great way to refresh and reinforce concepts that they have already learned. Some children are eager to get assignments as soon as summer vacation begins but a better option is to give them one assignment to do each day.
  2. Supplement Assignments. You can add to homework by giving them fun lessons to do on their own. Have them create art, science, reading, or math projects to augment learning. Provide a reward for going the extra mile.
  3. Chores. Children complain less when they have something to keep them occupied. If your child is old enough to help out around the house then a few light assignments each day will keep their boredom blahs to a minimum. This also buys you some time during the day to get your business projects done.
  4. Office Help. In lieu of chores, older children can also assist you with running your home office. You could also use this time to help them develop their natural talents by assigning them to work that enhance their skill set.
  5. Swap childcare. Talk with a neighbor to see if they would like to exchange a few days with you. This especially comes in handy when you have projects that need to be done on time.
  6. Summer Reading. Many children love to read and most would not pass up an opportunity to hang out with their peers while doing it. Check your calendar and try to coordinate meetings or time sensitive projects when during the hours when children are away at camp.
  7. Alternative Summer Office Locations. When all is said and done you may simply find it is impossible to get anything done when the children are at home. In those cases a backup plan is the answer. Some places where you can pack up your lap top and plug away include the library, coffee shop, a business incubator, friend or relative’s home that works during the day, in a park, or by the lake.

A home office can be the best of both worlds for mompreneurs. By putting these easy to execute short-cuts in place you will create the lifestyle you love and have more time to create the profits you desire!

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Don’t Work With Black Women (Period)

workingwithblackwomen Let me start off by saying if you leave me a funky comment (lol), I’m going to assume you just read the title GOT really offended and decided to go OFF on me before I put You On to some things I’ve heard, learned, and experienced as far as working with black women online. Now before I go any further, let me be clear (as I’m sure you already know this), I am a black women entrepreneur / blogger who works mainly with black women, but what a LOT of black women are telling me is that folks tell them “Don’t Work With Black Women (Period).” Sistas you know this, you’ve heard it, and maybe you believe it …. point being that’s what folks are saying. The rub or the kicker here is THAT many black women that I work with, myself included feel compelled to work with other black women or women of color in general. While there is a stigma around it and not much money in it (on the surface it seems) we are driven to do it. The fact is that as black women we know that we aren’t as targeted by mainstream media as much as we would like, so many of us with visions of changing the world feel compelled to do our part to put black women in the forefront of the conversation. The only problem here is that we as all know words DON’T pay the bills, so while we are trying to DO PRO-BLACK WOMAN Things online that make us feel like our destinies are being fulfilled we are coming up against the whispers, worries, and the realities surrounding the idea ‘Don’t Work With Black Women (Period)’. So what is the REAL Problem here and what is my point? I’m about to air out our dirty laundry y’all, so excuse me while I open the windows (because it’s going to get funky lol). With the recession and even a few years before it, we have seen a growing number of black women entrepreneurs (especially online). Many black women entrepreneurs online see the net as a space where we can afford to create our visions in the form of blogs, coaching, books, movies, fashion, etc. BUT many of us are having a hard time getting the job done. Either the large companies don’t see our market as a market that pays (so we can't get big sponsors and ad contracts like well let's be real - white bloggers online) OR we aren’t buying black amongst ourselves for an exhausting list of reasons. You’ve heard it before, everybody wants to work with you or be on your website BUT they can’t afford to pay or don’t THINK they need what you’re offering. SO in the end we just have a growing number of black women online with amazing ideas and absolutely no profit generators. A small group of us figure out how to rise above the pack, stick in there for years and keep going while the rest quietly fade away, because no one was really looking at them in the first place. I had to get that out because that my friends is the truth. We groan about it in our homes, write about it on our blogs, vent about it amongst each other, but that’s how it is which is why folks keep screaming, ‘Don’t Work With Black Women !’ and you know what I do …. (lol) I work with black women. I am determined to work with this group on my terms because I know if I do anything else… if I fake it and focus on white women or just everybody so I’m more main stream, I’ll get frustrated like many of my sista bloggers and feel like I’m selling out. I know if I force it and just pitch to black women with corporate gigs and nice pocket books, I’ll look fake because that isn’t who I am. I know I’ll lose it all if I try to be anything other than who I am because in the end all the posers trying to sell things and be who they aren’t STILL aren’t making money so in the end isn’t it better to be happy by my own standards than try to live up to or fall into everyone else’s? Yes! I say yes, because it’s working for me. No, I’m not a six figure sister yet and I won’t lie to you and say that I am. No, I am not getting even everyone on board, even with all my buzz. As a matter of fact, I started my SistaSense Circle to focus on working with 10 black sistas who want to learn about this stuff and you know what… of the thousands of women in my circle I only have 5 sistas who are on board, but that’s OK… because I know we’ve got a lot of issues separating us… I know it is not easy even having a circle of thousands of black women to get us to support one another, invest in our businesses, and build up what we are doing because HELL we have had hundreds of years of poverty, slavery, and self-destructive negativity beat us down so much that it’s going to take more than just a few emails from me to convince sistas my circle is where they need to be. BUT guess what… I work with Black Women (Period) Because I don’t see it as out of thousands of black women online I just got 5 women in my circle. I see it as out of millions of black women in this world, these 5 women chose me. They believe in me, they are inspired by me, they are excited about what we are going to do together in the next 4 works and that makes me happy because this is what I want to do. And they are exactly the type of people I’ve always wanted to work with. And what makes this absolutely fabulous is at the end of the day I am still working, and what I do is still working without big names to back me, without big companies to sponsor me, without a 9 to 5 job to balance me, without a friend or family member to finance me I have built something authentic that allows me to work with Black Women on my terms as an established business owner. I’m not free, I’m not cheap, and I’m not over the top expensive I’m just exactly the person I could afford which is why I speak to the women who need me and invest in themselves because they know working with me is a realistic option. I’ve got no fancy dresses to put on. No glam shots or big house to stand in front of. All I’ve got is my brain, my smile, and my truth. My bills are paid; my car note is cool, my babies looking cute and my families doing fine. I think by those standards alone I am doing exactly what I know so many of my hard working, online black women are striving to do but cannot and for that alone I am truly blessed … truly thankful that God keeps giving me the vision and the strength to just be me. And along the way, if I am helping more black women work through these challenges and get the online world working for them, that means by my standards my destiny has truly been fulfilled. I’ve been building black websites online for over 10 years now. By some folks standards I haven’t been seen yet, by my standards I know for my people I’m already in their line of vision. As my hubby always tells me, I am a pioneer and I guess he’s right. What I am telling you, Innovators do exactly what they are NOT told to do. So if you are struggling with your authenticity, if you are struggling with your visibility, if you are struggling to make it online and make online work for you listen to yourself, be yourself (period). Related To This Post: This is just the beginning of this conversation y'all... like it or not ... share your thoughts -lh
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Evelyn Bourne's Blog, Was Featured on BlackBloggerNetwork.com as Black Blog of the Day

Blog Summary:
Written by a freelance writing mom, ‘A Productive Pen’ is a blog that takes a candid look at developing an online business from scratch. You’ll find writing and marketing tips along with a sprinkling of some of the life lessons learned from growing a business while growing as a person.

http://www.productivepen.com

Bio:
Evelyn Beatrice Bourne is a freelance writer, blogger, poet and published essayist. She is from Cambridge, Massachusetts, and she holds a Bachelor’s degree in English Literature. She now resides in Washington, D.C. where she is raising three daughters, loves Yoga, knitting and vegetarian cooking.

The have your blog featured on the BlackBloggerNetwork.com, email us at blackbloggernet@gmail.com


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I Want to Start My First Social Network

Today I came across a Start a Network Discussion question on my social network Black Business Women Online. One of the members asked:
I want to start my own social book club site. I have my own Ning site and I need some helpful pointers regarding content, promotion, marketing and sales to get the ball rolling...
My response: Quick Tips:
  • Write at least 3 - 5 forum discussions to get the ball rolling: They can be of value (ie you sharing information or questions).
  • Invite people you feel either are interested in that type of network or would bring value to the space.
  • Find some great youtube videos on your network topic to add good content fast without having to create it.
  • Recommend websites or articles you think your members should read.
  • Start a discussion asking members to share their sites (folks like shameless self promotion and good conversation)
  • Start small similar groups on bigger networks like BBWO to attract members and then invite them to your space.
  • Create a Facebook fanpage for your network.
A few quick tips from my eBook series Create Your Own Ningalicous Network
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Pushing One-to-One Marketing Beyond Email

Pushing One-to-One Marketing Beyond Email
By R. J. Talyor, product-marketing manager, ExactTarget

You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives subscribers to convert—download, purchase, whatever.

But effective one-to-one marketing is more than just email.

Don't get me wrong: Email is critical. If we've learned anything in the last decade, it's that email drives commerce and influences people, and it's a linchpin in marketing programs. In no way am I belittling the power of the email channel.

But as marketers, it's critical to build from—and with—email to create new, multichannel campaigns to engage today's subscribers. Here's why (and this is probably obvious): Your subscribers and customers aren't always staring at their email inboxes. Rather, they're also posting, texting, watching, commenting, and they step away from the computer sometimes, too. But we don't have (legal) methods to track them out there in the world... yet.

Enter digital one-to-one marketing. It can mean a lot of things, but for the purposes of this article, let's assume that digital one-to-one marketing means crafting an experience for an individual subscriber across multiple channels that guides them to a desired action.

If it's done correctly, a subscriber might not even realize that the experience was crafted by a marketer. When it's done correctly, the marketer is some sort of digital Hermes (the Greek messenger god who guided the dead to the underworld in addition to inventing the lyre; seems like the whole way to the underworld might have been a romp!).

In place of the lyre, you have a host of marketing channels as your instruments. Offline and online, you can create campaigns that include not only email but also text messaging, social networking, video, print, outdoor... and so on.

Like a marketer returning inspired from an industry event or conference, you should at this point of the article be exclaiming: Yes! I'm ready to go start taking one-to-one beyond email! Good! Here's how:

Step 1: Start Small
Email is proven. Channels like text messaging, voice messaging, RSS, social networking have not been explored, optimized, or tested in the same ways as email marketing. By starting with a simple mobile-originated text campaign that somehow links to your email campaign, you can gauge your customers' interest in communicating via that channel.

For example, you could ask that subscribers text their email address to a short code and receive a welcome email or email coupon as a response. If you don't want to start with text, consider social networking or using a Web experience that subscribers can find when they click through from an email campaign.

Take time—make time—to try a small campaign, gauge results. I bet you'll be hooked and want to keep trying new ideas.

Step 2: Strategize
After you've tried out a small one-to-one campaign that includes more than an email, consider how you might take it to the next step. Ensure that you have a goal in mind and measurements in place to review effectiveness.

For example, you might ask subscribers to click from an email to a personalized, dynamic Web site/URL that populates with offers or content specific to their interests. Or click from a social-networking call-to-action to a Web form that, when completed, triggers an email or voice message to them.

When you extend your data and personalization beyond email, your subscribers see something that appeals to them not only in one channel but across multiple. Yes, it takes some additional time to map out the experience, but the results are worth it.

Strategize on how you can leverage current data across multiple channels, then put it in action.

Step 3: Measure
Measurement seems to be the most obvious instruction, but it is also the most overlooked. Email marketers are now used to comparing open rates and clickthrough rates as measures, but expanding a program across multiple channels requires a more comprehensive look at the conversion funnel.

Remember that not all channels support the same measurement—for example, text messages don't offer an open, and in most cases a click, as metrics. Ultimately, you should be most concerned about conversions—did that one-to-one campaign result in the desired action?

One-to-one marketing is about (and you've heard this before) delivering the right message to the right subscribers at the right time—and through subscriber's preferred channel. Email isn't always that channel, but it is a piece in the puzzle. Push forward with that small one-to-one campaign that links up one or more additional messaging channels.

Keep the email campaign, but push out from the pack and add in other marketing channels to leverage your data and deliver on the promise of one-to-one. Go for it. You'll be surprised at the results.

---Source: MarketingProfs April 21, 2009 (www.marketingprofs.com). R.J. Talyor is a product-marketing manager for ExactTarget (www.exacttarget.com), Reach him at rtalyor@exacttarget.com.
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If you're anything like me, you probably compare yourself to others sometimes; and for me, this is especially true when it comes to other entrepreneurs.

Amy Dubois Barnett, author of "Get Yours: How to Have Everything You Ever Dreamed of and More," has this to say about making comparisons (this applies to guys as well, by the way):

"What she's got, that's nice for her. But you, girlfriend, are unparalleled. Your life and your path are your own. Learn from others' successes and failures, but do you."
For the most part, this quote encourages me when I feel down. It also helps me remember that I should think about my assests and what I have to offer instead of concerning myself with what others are doing.

How do you stop this habit?

  • Become aware of what you're doing. Comparing is usually done without you even really thinking about it. The solution? Watch out for those thoughts. If you're on the lookout for them for a few days, they'll be easier to recognize, and soon, it will be hard not to notice them.
  • Stop. When you see that you're comparing, take a moment, and realize what you're doing. Don't criticize yourself or feel bad-- simply recognize the thought and gently alter your concentration.
  • Recognize your blessings. You'll be much better off if you focus on the things you already have-- shelter and food, the people in your life and the fact that you're still breathing!
  • Focus on your skills and talents. That doesn't mean boast and brag, but you should feel good about them and use them to your best advantage.
  • Be okay with imperfection. Realize you aren't perfect, and you never will be. Of course, you should always strive for excellence, but don't think you'll be the "perfect person." Your flaws make you you so you're already perfect.
  • Don't belittle others. At times, we criticize other people to make ourselves feel and look better. Doing this, however, is damaging, and in the end, it hurts you, too. How about encouraging someone instead?
  • Concentrate on your journey. Regardless of what society thinks and portrays, life isn't a competition-- it's a journey, and you should only be concerned with yours.
  • Embrace having enough. By wanting what the Jones's have, you won't see that you have everything you need. Realize that even if you only have the basics and people who love you, you are blessed.

Feel free to share your tips below!


Get more posts like this on my blog, www.mochawrites.com.

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BlackWeb2.0 Giveaway: Win an HP Mini 210 HD

hpblackweb20 Just found out that BlackWeb2.0.com has a great giveaway contest going on right now for the new HP Mini 210 HD (details here). I already have an HP (although I wouldn't mind winning a mini), so I figured I would pass the contest over to you (in case you wanted to try your luck too). I've been debating getting a mini though or an ipad, not sure yet. BUT I have to say, of all the computer brands that I've had ( IBM, Apple, Sony, Fujitsu, Dell, AND Hewlett Packard) ... my HP gave me the best bang for my buck with all the features that I wanted. Clearly this ain't my contest, so you know I'm not here to sell you on HP. Just saying, its a good brand and if you are into giveaways and/or looking to upgrade your mobile office ... this is worth looking into. Plus BlackWeb2.0 is a pretty good website for us Tech loving Black Entrepreneurs who want to stay in the loop. Well alright, this is my quickie post for the day. Take Care - lh Related: African American Moms Talk Greeting Cards - $50 Gift Certificate Giveaway from BirthdayInaBox.com Startup Nation Leading Moms in Business Competition p.s. If you have a giveaway going on right now, be sure to post it in the Black Business Women Online Forum, under Contests and Giveaways.
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Change Please!

Be honest. We’ve all had those lean days when every pocket was searched, bags were emptied and banks were broken. All this scrounging done in search of the thing we forget about until we need it …. change. That’s right! Quarters, dimes, nickels and especially pennies are often treated like the black sheep of our financial family. No one wants them until there is no more paper to fold.However change is still currency. It still spends, even though you may get a harsh look or two depending on how much of it you’re spending at the same time. We’ve all been behind someone at the register buying with pennies. I’ll confess. I’ve been that person a time or two. I learned a very valuable truth the moment I headed out to the store with my money that jingled. Change adds up.So, before you banish your change to the bottom of your pocket or handbag along with that last stick of gum, let me share a thought with you. Your journey to financial security begins with one very small, possibly humbling step.Start saving your pennies. Anytime you get change back from a purchase separate the pennies when you get home. I know this is not earth shattering news but stay with me I am going somewhere. Once you get disciplined at saving pennies, begin to save pennies and nickels. Then once you’ve mastered that, save pennies, nickels and dimes. Then once you’ve developed that skill, add quarters to your saving strategy. By the end of this process, you should only be receiving change, not spending it. Any and all change you receive should be emptied into a jar or similar container at home.“But I need a real savings account. Change is going to take too long to accumulate”I hear you murmuring. I did the same thing. Maybe this will help.If you save one quarter every day for 100 days, you will end up with $25. However if you save nothing everyday for 100 days, you will end up with nothing. I don’t know about you but I would rather have $25 than have nothing. The point is that saving your change is a start, a place for you to begin. It is also a way for you to develop the discipline of saving.I can still hear some grumbling out there. Let me give you one more insight.Because we value paper money more than the kind that jingles, it will be easier to say no to unnecessary purchases when it means breaking a bill instead of reaching for the change to complete the purchase. Trust me, your change jar will begin to multiply faster than you expect. Soon you will be at the register eagerly looking at the cashier thinkingCHANGE PLEASE!Job 8:7“Your beginnings will seem humble, so prosperous will your future be.”Written ByTanai M. Colemanwww.GodsChic.comwww.TMCFC.comwww.TaDaNetworking.comTMC Financial ConsultingYour Money Is a Tool. Are You Using It Wisely?
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HARO is a Good Media Resource

If you're looking for for media exposure, one good place to turn is the site HARO . What Peter Shankman has done with the HARO site is nothing short of phenomenal. But Peter can only do so much. He can get the word out for you but then it's up to you to do the rest.

Here are some tips I recommend when responding to HARO:

1) Include your contact information. This includes phone number(s) and an email address.

2) Do not tell someone to google your name during the initial screening process, especially if you haven't supplied any other information.

3) If the reporter has included their name in their query, you should address them by name when responding. It makes it more personable. And make sure it's the RIGHT name. Someone responded to my query with a "Hi Barbara" when my real name was clearly indicated right above their response.

4) Do not direct someone to your website if you haven't included other contact information. People do not have time to search out your contact information.

5) Keep your response simple and to the point. If you've written a book or spoken on a topic that has nothing whatsoever to do with the subject matter, it's not important to mention it. In my case, I wanted to know what would make you a good social media panelist.

The important thing to remember is to make sure you put your best message out there with the best contact information.
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cashflow_lashanda_henry Did you see me? Last month I was selected as Entrepreneur of the Week on TheCashFlow.com. I always feel honored when people feel my startup story is worth sharing with others plus I like that I get to tell you about TheCashFlow... this is one of the best new urban companies I've seen in a while. Their mission is to inspire, inform, an also finance urban entrepreneurs in need of startup captial as well as small business advice. Go read my Interview and be sure to checkout TheCashFlow website while you are there.
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Arelthia wants you to know about the Startup Nation Leading Moms in Business Competition. Click here to read more details and review new giveaways.

Katrina asks: Business Co-ops, Have you heard of them and if so would you join one? [ Respond ]

Vanessa wants to know: How do we turn social networking into leads? [ Respond ]

Lavada wants to know: As business women online, how do we get more clients? Is it all about the marketing? [ Respond ]

Beverly shares advice on how to improve your publicity and work with the media. [ Click Here ]

LaShanda shares Affiliate Marketing Programs, Upcoming Business Events, BBWO50 Fabulous Business Women, and $5000 Challenge.

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NEW EBOOK DOWNLOADS ON BBWO

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More to come | BBWO Founder | LaShanda Henry | @sistasense

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Writing

Hello Everyone,
I am someone who loves to write poetry and I am looking for someone to help me publish some pieces. If anyone know of some please contact me @ laveniabrewton@yahoo.com. You can also read some of my pieces at msbrewtonsblogbag.blogspot.com.

If you know of someone that can help me get this book started that I am in the process of writing, please pass along my email address.

Thanks Alot.
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You want customer loyalty in your business. You want repeat business, yes? How about making your customers into valued friends? Showing concern and empathy for their situation? The more your able to treat your customers as friends, the more business they will want to do with you.
You’ll watch your profits soar.


Let’s go through 10 ways you can keep your customers coming back to you, time and time again. And you will no doubt make close, lifelong “friends” in the process.


1. Send Birthday Cards – Do you like to be remembered on your birthday? How about doing something really easy and sending birthday cards to your customers. Could you send a little gift with it? What
about a “special offer” coupon? Free tickets to an event.

2. Make “How’s thing’s going” calls regularly – Section out 15 minutes a day to call your customers for no other reason then saying ” Hi ______, I just called to see how things are going?” Have you ever called your customers to do that? Watch your customers appreciate you thinking of them. It makes them feel that you do care. If you want to have more business, do this regularly.

3. Send out small bags of jelly beans or candies - Could you include a bag of jelly beans, with a handwritten note on your next sale, with the note saying, ” I thought you may like these, they are my favorites.” Or a note saying “Here’s something for you to enjoy” Watch their eyes light up.

4. Send unexpected gifts – If you find an article, audiotape, or anything specific customers might be interested in,send it with a note saying ” I thought you’d enjoy this. I just finished reading it and
there are some interesting ideas here. Also, if you educate your customers they will send you more business.

5. Send Holiday Cards – What about sending a Holiday Card that is different then all the “others” your customers are getting? Make it UNIQUE and PERSONAL and DO NOT promote or ask for business when sending holiday or birthday cards. These should remain sincere and be all about the person you are sending it to, not about you or your business!

6. Send Thank You notes – Send Thank you notes for everything. When they pay their bills on time, every time they order from you, if they send a referral your way. Be sure and thank them for referring
business, coming to see you. Whatever you want more of, reward. It works.

7. Make Thank You calls - You should started making Thank you calls, A variation from the letters. Saying, “Hi ________, Just wanted to say Thank you for referring Mr. Smith to ABC Co.”

8. Give your customers recognition - Take a photo of your customers while they are in your business and send them a card with their picture in it. How about a photo and a testimonial? They’ll be flattered and
your business will increase. People love recognition.

9. Give your customer awards – Yes, you read that right. Have customers of the month. Send them a award certificate or even plaque. Dear _______, Just the other day I was going through my records and I
realized that you are one of the top (10,20,50,) customers. We really appreciate your business. That’s why I want to send you this “Top Customer Certificate” that is enclosed.ABC Company looks forward to
seeing you soon.

10. Hold seminars, breakfasts, lunches. If you want to give recognition to your customers and stay in touch, have monthly or quarterly functions for your customers. Have a speaker and an interesting topic. Dear _______, I would like to invite you to our “Special Customers” lunch. It will be held at ______ on ______. It’s FREE It’s our way of saying Thank you. etc…


Do not under-estimate the power of showing gratitude and appreciation for your customers. Treat them like GOLD and it will result in more GREEN for your business!


If you are looking for an easy and affordable way to send out cards & gifts to your clients and customers, Send Out Cards is a cost effective way to do this. Contact me for more info on this awesome customer-appreciation system! Visit my website www.socretail.com/80793 or drop me an email dbjdesigns@gmail.com and I can tell you more.

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Anatomy of a Personal Brand Strategy - Part I

Personal brand marketing is a solid career management technique. When you are doing the work to clearly identify your personal brand - or theoverall collection of perceptions that you want others to have aboutyou - it may not be as simple as jotting down a few notes on a memo pad.


Developing a personal brand strategy that describes the irresistible, brilliantyou can take some work, but once you have it, you can apply the piecesto everything you communicate - e.g. resume, interview remarks, onlinemedia, etc.


Below, I will share with you some of the components I used in developing my own brand marketing statement.

Here are the first five concepts to focus on with a brief definition ofeach, and an example taken from my own personal brand library:


  • Objective - what outcome are you trying to achieve for yourself or for your targetaudience (e.g. To develop highly successful, professional women of colorto be competitors for advanced leadership positions.)
  • Core message - the primary mindset that you want anyone who comes in contact withyou to adopt (e.g. You can successfully advance your career when youincrease your brand visibility in a smart, authentic, and consistentway.)
  • Target audience - who do you want to share the message with (e.g. Professional women of color, age 30-55,seeking career advancement, career change, or business start-up.)**Later, we can talk about who the ideal client is for you within thistarget - yes, there is a distinction.
  • Brand Statement - what do you do and who do you work with (e.g., I work with professionalwomen of color seeking career advancement or transitioning into solobusiness. I show them how to develop a brand strategy for their careerthat connects them with their target audience & key influencers.)
  • Unique position - what makes you different than anyone else who does this work (e.g.,My strategy is based on a 60/40 combination of proven career managementtechniques and online brand expertise. I also have a powerhouse networkof branding resources to help my clients implement the plan once the itis put on paper.)

That's all for part one. Think about your answers in each area. If you work on this over the next week, you will have agreat start to developing your brilliant personal brand strategy.

About the Author: Tanya Smith of Be Promotable shows ambitious working professionals howto get the promotion of their dreams. To get instant access to her freespecial report on surefire steps to getting the ideal job promotion stopby and visit http://www.bepromotable.com.

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