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A few months ago while I was approving the newest members on my social network, Black Business Women Online, and I realized we had officially reached the 8,037 member mark ... now close to 9,000 members! I can remember when there were no members, when there were a handful of members and now look where we are. Where are you today? Have you reached your 8,000 .... sales goal, dollar goal, subscribers goal, traffic goal? I just wanted you to take a moment and think about the goals you have set for yourself and how far you have come. My magic numbers for pretty much everything I do are 5,000 and 10,000. In some cases I know I've passed my goals and for others, I've got a ways to go but I'm gonna keep going and so should you!
You may or may not know this, but I've gotten this far pretty much on my own, without any real investment capital, sponsors, or direction. I say all that to say that, not having things never stopped me from creating things and getting this far. I've learned so much about stepping out on faith and starting up online and I hope over these past years I've been able to share my knowledge with you. If you want to pick my brain and find out how I built my social following, my buzz, and my business online go grab my Money and Marketing Guide. I'm so excited about reaching 8,000 and helping you reach your goal I've created a new promo code for this guide. It is UMM50OFF. This code will give the first 50 who use it 50$ off the guide.
I never thought BBWO could get to 8,000+ members without outside help. I never knew I was going to get quoted in Essence or become a Disney Magical Mocha Mom ... I just knew if I kept learning, growing, and going ... everything would work out. If nothing else, I hope that's something I can help you learn as well.
Money and Marketing Guide includes eBooks and Videos on Selling on Social Networks, Finding Customers, Social Media Marketing, and building your buzz online. url: http://ecourses.webtechgurl.com
related: audio: Find Out Why Broke is Not an Option … my interview on the Attitude Shift [click here]



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Take for example the following slogans that have made their way into the memory of thousands:
Use the six components below to test your slogan and make sure it has what it takes to make it stick.
Consider the following statistics provided by O’Reilly Media. Between September 2008 and February 2009...
As you can see Facebook is no longer for just college students. Why should you use Facebook as a marketing tool? The answer is easy; you can use Facebook to gain new clients, stay in touch with current clients and promote new products and sales offers. You can also use it to create buzz and PR that is specific about your business.
How do you do this? Facebook offers you many tools, to be successful in marketing your business you must have an understanding of these tools. In this article we will look at two in particular:
Facebook Pages
Facebook Offers you Facebook Pages2. What does that mean? You can use Facebook Pages to create and give your business their own profile on Facebook; the best thing is right now they are free. These pages give your business an identity on Facebook which strengthens your brand. Current customers or even potential customers can become fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page.
The great thing about Facebook Pages is that every time someone becomes a fan of your page all of their friends see that they have become a "fan." This often attracts other followers as well as creates a buzz regarding your business and of course your Facebook Page.
You can use your Facebook Page to not only share your company information, but you can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook Page is then broadcast into the mini-feeds of your followers.
When creating your Facebook Page, there are things to keep in mind. You will be given a choice of three options when you start out. You will be asked whether your page is about:
Which are you? Good question. This depends on what you want to promote. Do you want to promote your business locally, do you want to promote your brand or a product or are you working to promote an artist, band or public figure?
Each of these categories will provide you with an opportunity to complete your "basic information", "detailed information" or your "contact information." Each option will provide you with a page that enables you to provide different ways of showing your information. It's important to realize that you cannot edit your page type once you select it, and also remember that the page type that you select will categorize your page with other like pages in that category; this is why you want to make sure you select the correct category to be displayed in.
Your Facebook Page, when done correctly can be used to bring in new customers as well as to help you maintain current customer relationships.
Facebook Groups
Facebook Groups, carry a similarity to Facebook Pages, the difference is they are built around a group of people rather than your business or your brand. You must be a member of Facebook to create a Facebook Group. In order to create a group just login to Facebook and then click on the Groups link in the main menu on the left hand side of the page.
You can use Facebook Groups to create awareness, but they do not have the feature that allows users to become fans, they only become members. The downfall of this is it will not share as much information with friends of "group" members as they interact with the group.
Which One is Right for You?
The question I hear most when it comes to marketing on Facebook is "Laura, do I need a page or a group?"
The answer depends on the goal you want to achieve with marketing on Facebook. The truth is you will gain more exposure from a Facebook Page, because it can be seen by unregistered users, but a group page can only be seen by registered Facebook users.
Now, that feature alone should make it easy to decide, right? Wrong. You must also consider that when you send a message to Facebook Page members, they will only receive an update notification.
Have you ever noticed that with age or parental status people automatically assume you know exactly what to do all the time. Even though I’m older and I’ve got mommy status, I’ve had my share of ‘don’t know what to do’ moments. Truth be told, a lot of times I wish I had someone around me who always knew the right thing to do or say, which is why I think the “The Modern Girl's Guide to Sticky Situations” by Jane Buckingham is definitely worth checking out.
I’ll be honest with you, when I first glanced at the cover of this book I didn’t think it would have anything in it that I could relate to. There’s a picture of this sassy diva on the cover in a tight black dress, along with high heels and girly clichés that aren’t really me. But I opened the book to a random page and was pleasantly surprised when I glanced at one topic, ‘You really want to buy a house, but don’t know if you can afford it.’ I kept flipping through pages to find other topics like:
• Your food is so bland it could be served in a hospital.
• You’ve sprouted hairs in very unfeminine places: lip, chin, neck…
• Your bra wire is popping out and stabbing your boob
• Your boss keeps passing your over for promotions
• A colleague always takes credit for your work
• You feel you’re always super-generous to everyone, while no one is generous to you
• Your boyfriend and your best friend don’t get along
And that’s just a small sampling of over 300 pages of real life situations that we all get into and have no clue how to get out of. Sometimes you don’t have someone to help you figure out what to do in sticky situations. Then there are times when you wish you could get alittle guidance without a lot of lip from your mom or your favorite (know-it-all) gal pal, which is when this book definitely comes in handy.
I have to say, you should never just a book by its cover! Jane’s new guide is funny, informative, full of situations I can relate to, and definitely worth keeping handy (as you never know when you’ll get into a sticky situation).
Want to get a sneak peak? Browse inside the Modern Girl's Guide to Sticky Situations