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You need customers now but you've waited until the last minute to start an advertising campaign. How are you going to get customers at such a late date?
One word: perks.
Use these perks to help you turn a potential customer into a paying customer.
Free Shipping:People love the convenience of shopping online. But they don't like paying for shipping. Offer your customer free shipping and you'll generate more sales than you'll lose in shipping costs.
Tip: When developing your free shipping special, consider a minimum order amount before the free shipping offer kicks in.
Discounts:
Who says 10 percent doesn't go a long way? Discounts can help you obtain long-term customers the easy way.
Gifts:
If a customer orders an item you specify or a minimum amount of products/services, give them a special gift. The gifts you give don't have to cost too much. They're just a way for you to show your customers your appreciation for their business.
Specials:
Having different specials every month gives customers a variety of reasons to keep coming back. Give your specials a variety so they can appeal to all customers. For instance, you wouldn't want to offer a free coffeemaker with every dishwasher purchase month after month after month.
No Payments:
If you can offer financing or delay someone's payments for a period of time, this is an excellent way to get people in your store. Be sure you have the proper financing restrictions and policies in place before offering this option to your customers.
Easy Billing:
Splitting your billing into two or more easy payments for your customers gives customers more of an incentive to make expensive purchases.
Giveaway:
Giving away products drives people to your store with little to no cost to you. You can require customers to have to fill out an entry form for your giveaway in person to get them in your store.
Sale:
The most basic of advertising opportunities is often the most overlooked. Having a sale requires advertising through outside mediums but if your sale is good, customers will flock to your store with wallets in hand.
I am such an impatient person. I can admit it right out of the gate, but one thing I've learned after a number of business "beat-downs" is that planning is priceless.One of the steps often forgotten in the excitement of creating a new business that you're going to market is the planning phase. But this is particularly important when you're creating your sales and marketing strategy.
You have got to spend some time mapping out how your content, products and services, and marketing are all going to work together to build a profitable online business.
To help you out, I'm going to share a few key steps - all of which I'll be talking about in my brand new coaching program that launches in a few weeks - Spicy Hot Systems That Sell (SPICY = simple, profitable, impactful, convenient, and getting your buyers to YES!):
Step One: Develop high quality offerings. Starting off on the right foot with your customer service approach is very important for the livelihood of your online business. Quality products, from the very first freebie to your largest ticket item, will help you gradually build a positive reputation for yourself. Any future dealings you have where you can do repeat business with your customer should leave them feeling as if they were treated as well if not better than the first time around.
Step Two: Create your product line. A sales funnel is a series of incrementally more valuable, and perhaps more expensive, products or services to offer your customers. However, people are going to enter your funnel at various stages. Some may begin by taking advantage of your free offer while some may jump right in and buy a product or service. Create a plan for each type of customer. Set the stage for the next level of products you have available. Figure out which ones might be of interest to your clients, or which ones could be useful. Help them to see just how they can be helpful and how to implement them effectively into their present business or organization.
Step Three: Maintain the Communication. In addition to creating a line of high quality products and services, you’ll also want to establish consistent communication with your prospects and customers. Accomplish this by continuing the flow of valuable information in the form of blog posts, email messages and perhaps a newsletter.
Maintaining the flow of valuable information makes it easier for your customers to confidently pass your information on to others. You could soon find yourself starting the process all over again with new referrals, or other people you have found on your own who have become customers.
Planning is the key to online business success. Create your sales funnel plan, marketing plan and content plan and work to integrate the three into a seamless and efficient system. Consistency is the key, and by using the same plan over and over again with each new person, your online business will grow. And everyone will be receiving the same great quality products and services you have to offer.
Now that's SPICY!
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Always treat your hands and neck the way you treat your
face. The skin on the neck is thinner than the skin on the face, yet most women
don't care for it as well. Same goes for the hands. After you apply a treatment
(like a retinoid or antioxidant serum) to your face, rub it on your neck and
the backs of your hands, too.
Do You Want to Discover Specific Networking Tips that will HELP MAKE YOUR BUSINESS PROFITABLE and Take it to the Next Level?
Karmen A. Booker is a Business Attorney and the Chief Consultant for Compu-Perfect Professional Services - www.compuperfect.net. Compu-Perfect is a business consulting firm that specializes in 501(c)(3) tax exemption applications, corporate, limited liability company, and nonprofit entity formations, copyright registration, trademark search and registration, asset protection and estate planning services.
Mrs. Booker has 15 years experience writing contracts and business plans, forming business entities (Corporations, LLC’s, and Nonprofit Organizations), 501(c)(3) tax exemption, copyright/trademark registration, and estate planning. She also has 20 years editing experience.
She has written several E-Books, which include "Business Tips", "Biblical Entrepreneurship", "Nonprofit Handbook". Her latest e-book is entitled “Successful Networking Tips for Your Business” for ONLY $1.00.
CLICK THIS LINK TO BUY HER Networking Tips E-book - http://kbooker.wordpress.com/2011/06/14/networking-tips/
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www.howtostartanonprofitorganization.wordpress.com
Elevator Pitch Competition
For the past few weeks, I've been squawking about how amazing the 2011 Black Enterprise Entrepreneur's Conference turned out to be. One of the most exciting events was the Elevator Pitch Competition. The winner took home a whopping prize of $10k (congrats to our home town hero Brandon Butler of The Website Shop). Contestants were first given 60 seconds to pitch their product or service, and finalists were allowed 30 seconds to re-pitch. This competition was geared towards investors, and I couldn't help but think that a pitch to an ACTUAL prospect should be much shorter and sweeter.15 is the New 30
For the last 4 years, I have been training clients to perfect a 15-second pitch. The premise is to make the pitch feel more like a conversation than a used car salesman's chatter. One trait of a successful brand is the ability to remain acutely aware of trends. Ever notice how quickly people get distracted or bored these days? As we embrace the trend of the 'microwave' age (age of instant access), its pretty clear that Attention Spans have become shorter and shorter. ThatCompany.com recently posted an article siting that the 15-second commercial is becoming increasingly more popular (READ FULL ARTICLE). So if major brands are limiting their message to 15 seconds, why shouldn't you?Potential clients only give you their undivided focus for about 3-7 seconds before they decide to stay plugged in or check out. If they remain plugged in, then you have a good chance of connecting within the 15 second window. I know what you are thinking. How can you possibly say everything relevant in 15 seconds? The short answer is that you can't, nor do you need to. If the client is interested after the first 15 seconds, they will engage you and ask for more information. Often times you can squeeze in another 15-30 seconds of your spiel. And if your pitch resonates, you can get in up to 1 or 2 minutes of your sales pitch without making the client feel bored or anxious.
Part 1: Key Content for the First 15 Seconds
- Clearly state the company name
- Identify the primary service
- State the clear results that you deliver
- You may also include a secondary service or unique selling proposition of time permits.
"My company is The Brand Coach, based in Atlanta. We offer business, personal and celebrity brand development services. We help our clients build solid brands that they leverage LONG term, to increase their brand equity. "If the prospect is interested they will ask for more details, like "So who have you worked with?" or "I could use some help, explain the services you offer?". That is your queue to launch the second half of your pitch.
Part 2: Beyond the First 15
The second half of your pitch should focus on your Unique Selling Proposition, and success stories. It is important for prospects to understand the difference between you and your competitors. People also relate more to stories than sales strategy, it creates a comfort zone when one feels like they are speaking to an old friend. However, be sure your stories are something your listener might relate to.Lastly, it is important to practice the pitch to perfection while maintaining flexibility with it. Prospects might interrupt you to find out more about a service or to interject a specific need that they have. You should be prepared to take any direction with the conversation. It is also a good idea to have multiple versions of your pitch, just in case you need an alternative.
Note: If there are multiple members of your sales team. They should have have the same content in their elevator pitch, but personalized to fit each person's speaking pattern. The parroting effect will allow consumers to formulate a clear snapshot of your brand no matter where it is encountered.
Bowing Out
Sometimes the listener will give you a flat "Ohhhh I see." That is a clear sign that their interest has not been peeked. At that point I would encourage you to ask about them. Listen intently for a need that you might be able to fill. But stay focused on the quality of the conversation. When prospects like you, they will exercise more patience in getting to know you and what you have to offer. But everyone you engage won't have an interest, sometimes you should simply bow out and find a better connection.Addition Credits: See video spotlight of Brandon Butler at The Website Shop (Atlanta)
Happy Branding Everyone…
You can continue this conversation on Twitter @brandcoachllc or on Facebook.com/TheBrandCoach
Want to know how to get 16,000+ Twitter followers? Click here.
Click here to hear an interview with me about how to get more customers, more clients and more money.
Here's to your success!
Building a social media network takes time, patience, and perseverance. The sooner you start social media activities, the better. Don’t wait for your book launch to begin to build a following! Successful social media campaigns happen 365 days a year; you never know when your outreach will lead to book sales, consulting offers, speaking opportunities, or new business endeavors.
Social media can be overwhelming, but it doesn’t have to be. You are not required to participate on every social network available, nor do you have to spend your entire day promoting through social media. All you need to do is:
- Pick the social media outlets that are most relevant to your platform and that you are comfortable using.
- Determine what amount of time you have available, whether it’s once a day or once a week, and devote that time consistently.
- High-quality, relevant posts are more important than volume.
- The key to social media is engagement—be willing and able to interact with others and pay it forward when it comes to sharing other people’s activities and information.
- Be yourself—authenticity is the key to drawing people in and sharing your message.
Twitter
Here are some free tools to get more Twitter followers, join a Twitter group, establish yourself as a Twitter expert, or run a Twitter contest.
Increasing Twitter Followers
- Mr. Tweet—a free service—analyzes your existing followers and the subject matter of your tweets and makes recommendations of other Twitterers and Twitter groups you should follow.
- Twibes allows users to join an existing group of people sharing a common interest or start their own group.
- Listorious helps you establish yourself as an expert on Twitter and answer questions from around the Twittersphere.
Twtawa is a free online tool that lets you schedule a giveaway. The service will randomly select a winner at the end of your contest, and it also searches for all tweets with a specific hashtag and makes them relevant to your contest. Your followers can join the contest by simply tweeting a link to it.
Making Your Tweets Interesting
Make liberal use of hashtags within tweet content. Use a hashtag already in use, or create a new one. A hashtag is a keyword or phrase prefixed by a hash symbol (#), such as #books or #authormarketing. Hashtags enable people to search for and follow all tweets that include a particular keyword; the tagged word will appear in search results for that term.
Sites to monitor trending topics and hashtags:
- Use WhattheTrend and Wthashtag to learn about trending hashtags and try to incorporate them into tweets when possible.
- Use Twubs collects Twitter groups built around content aggregated from hashtags. You can register an original hashtag and encourage other tweeters to adopt it in their tweets.
Tools to enhance tweets:
- Share documents on Twitter
- Share photos on Twitter
- Another way to share photos on Twitter
- Share videos on Twitter
- Another way to share videos on Twitter
- Create polls, ask questions and get feedback from followers on Twitter
- Create surveys to better understand your followers
- Create coupons online and reward your followers
Facebook
To kick-start your network on Facebook, it’s preferable in most cases to start a fan page rather than a Facebook group page. There are fundamental differences between the two types of pages.
Facebook Fan Pages
Purpose: Helps you promote your personal brand, build a network, and raise visibility and public community interaction.
PROS:
Allows you to post a new discussion, post to existing discussion walls and forums, send a message to all members via fan updates, gain visitor statistics, create events, and invite fans to upcoming events.
SEARCH ENGINE BENEFITS:
Any links you post on a fan page are “do-follow” (meaning they are indexed by search engines). Also, since fan pages are visible publicly, they are likely to show up in a Google search for your book or topic. Also, after you gain 25 fans, you have the option of creating a branded URL for the page.
WHERE MESSAGES TO YOUR FANS APPEAR:
In the notification bar, on the right-hand side of their profile.
Facebook Groups
Purpose: Allows you to have an online discussion about similar interests or to establish yourself as subject-matter authority among peers.
PROS:
You can host a discussion, post to discussion walls and forums, send messages to all members of the group, and participate in a public video or photo exchange. Additionally, any group member can send bulk invites to his or her network for group events
CONS:
You cannot get visitor statistics.
SEARCH ENGINE BENEFITS:
None, since groups are private. Your group URL is a mixture of random letters and numbers, which makes it difficult to share with others.
WHERE MESSAGES TO MEMBERS IN THE GROUP APPEAR:
In the member’s Facebook inbox.
- Leverage your LinkedIn profile headline or summary to prominently announce your book title. Example: John Smith, Business Consultant and Author of “Book Title”
- Use LinkedIn’s Amazon Reading List application to enhance your profile. Add your own book as well as other books you’re planning to read. Click here to learn more about LinkedIn’s Amazon Reading List application.
- To establish yourself as an expert, monitor LinkedIn Answers for questions related to your book’s topic. Post answers with a link back to your profile.
SlideShare
Business and nonfiction authors and those looking to establish themselves as subject-matter experts should consider SlideShare, which enables authors to easily upload and share PowerPoint presentations, PDFs, videos, and webinars online. With over 25 million monthly visitors, it’s the world’s largest online presentation-sharing community. It’s also a great opportunity to share ideas and connect with others seeking your expertise.
Online Book Communities
Goodreads
Goodreads is the leading social network for book lovers and one of the fastest-growing sites on the web, with 3.3 million registered users. Goodreads allows authors to create a page containing an author bio and list of published books for free!
Additional author features allow you to:
- Publicize upcoming events, such as book signings and speaking engagements.
- Tap influencers and get books in the hands of fans by listing a book giveaway.
- Gather reader feedback by creating custom trivia questions and online polls.
- Interact with readers by participating in an online Q&A session.
LibraryThing
With over 19 million books cataloged and nearly 300,000 members, LibraryThing claims to be the world’s largest book club. This popular online book cataloging and social networking site will help you put your book in the hands of fellow book lovers.
If a LibraryThing member has already added your book title to their online library, it’s quite possible that your author page has already been created. Once your free author page is set up, you are allowed to add a photo as well as other links to your website, blog, or fan sites. With a free account you can add as many as 200 favorite or comparable titles to your profile, which allows readers to find you through similar books.
FiledBy
FiledBy is a community in which readers can discover and connect with authors online. Authors can create a free profile with photo, links, and more. Every time an author edits or updates his or her profile with something new (e.g., a photo, biography, or news item), the activity is posted across the FiledBy website, including on the homepage and on appropriate Category pages. There are 50 category pages and thousands of subcategory pages. Authors can sign up here.
Rochelle Carter is the President/CEO of Ellechor Publishing House. Ellechor is a publisher of Inspirational Christian books, including Adventure and Romantic fiction, and non-fiction/devotionals dealing with Relationships, Suicide Prevention and General Self-Help.
Don't forget to sign up for the webinar for next Sunday that starts the Health Education week with Nature Sunshine. Come to the LIVE webinar to learn all the details and learn how to heal naturally with herbs. Register TODAY!!!
Learn how you can be a part of a FULL week of education from different health experts.

The title for this week's BBWO Newsletter is "She Was So Right!" Why, well ... Last week my inner voice told me it would be a good idea to host a Twitter Party and she was so right! Trying something new is always a good idea, so I ...
(1) Launched the SistaSense In Print Magazine
(2) Created the Twitter Party Highlights Guide
(3) Released Twitter Party to Profit Video Series
My motivational tip for today is to follow your inner voice ... never think that your idea isn't going to work because your afraid to try, to fail, or to confront those who tell you it won't work. Now is a perfect time to revamp, redesign, and think NEW for you!
photo credit: Audio-TechnicaUK
Hosted by Consumer Rights Attorney Lurie Daniel Favors, "Financially Focused" is an online radio show/podcast dedicated to helping people with money problems become financially empowered. Whether it’s dealing with rising debt, wage garnishment, debt collection lawsuits or bankruptcy, "Financially Focused" will help you get a grip on your monetary outlook. The show is designed to empower historically and economically disenfranchised families & communities to take charge of their financial condition and to create the type of fiscal reality they desire.
The show airs live on Fridays at 2:30 pm and can be downloaded via iTunes as a podcast so you can take your financial news on the go. Of course, you can always stream the latest shows right here. Get informed, get in the know and get focused on your financial outlook today!
Are you hosting an event in the future? We'd love to do a cover story on you and your event
Feature Price: $30
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Must be a literary event or something in the literary field that the people of this industry should know about.
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Subject: Cover Story Feature
Include in the email:
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The Plunge Project |
Outdoor Wedding Trend: Self-Serve S’mores Station Posted: 14 Jun 2011 07:00 AM PDT
If you’re one of the many brides tying the knot outdoors this summer or fall, I have an exciting trend to share — the self-serve s’mores station! A couple months ago, I actually attended a wedding with this delicious after-dinner treat, so I was very excited when Amanda Hollowell of JL Events in Savannah, GA reached out to me to share her tips and tricks for setting up a self-serve s’mores station at your wedding or event.
To start, you’ll of course need fire. Amanda explained that people tend do this one of two ways: with a campfire or as more of a personal flame station. The campfire station works well at outdoor facilities — if your venue doesn’t already have a fire pit, check to see if you can bring a portable fire pit. This station is a no stress setup. Amanda recommends a table wrapped in burlap or with burlap runners, ivory accents and floral that has greenery or small centerpieces placed in mason jars (mason jars + outdoor weddings = amazingness). You can use an existing table next to the campfire or a six foot banquet style table — all depending on the size of your guest count. Presentation is everything with this station. Amanda uses large glass vases with lids, in all different shapes and sizes (HomeGoods is a great place to find these). The glass enables guests to see the graham crackers, chocolate and marshmallows. Amanda recommends using lids because if the event is outside, there is chance you will be faced with some flying pests, so lids help protect those yummy treats. To help guests toast their marshmallows, you can use either extra long bamboo sticks (kabob skewers) or the long metal two prong stick (used mostly for barbequing). To entice the guests, JL Events puts a platter out with marshmallows already attached to bamboo sticks. One warning: if it’s a warm day and you are going to take the chocolate out of its wrappers and place it in jars, wait until the sun down goes down. Otherwise, the chocolate will melt. Amanda also recommends freezing the chocolate the night before and not putting it out until it is truly time for dessert. Now you’re ready to include a self-serve s’mores station at your next outdoor event! [Photos by Teresa Earnest of Memories n More] |
Are you sabotaging your success? Listen to this interview and learn how you can train your brain and chart your path to success.

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Lace Front Wigs
The Lace front wig cap construction consists of lace in the front and a wefted lace cap with adjustable straps in the back. Human Hair is attached to the Lace base. The hair can be washed, flat Ironed and styled as desired. Lace front wigs cannot be worn in high ponytail because of the wefted cap construction in the back. The lace in front goes to the middle portion of head and a realistic part can be made up to that area. Lace front wigs are less expensive because of their cap construction and are perfect for the client who is looking to have a wig which can be taken on and off on a daily bases with the optional choice of glue or tape.
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Let From A Writer's POV do a cover story on you and your event. We'll interview you about the event the month of the event or before to let our readers know about it.
We'll encourage them to attend and participate in what you have going on.
Have an event? Find out how you can get interviewed: http://www.fromawriterspovmagazine.com/apps/webstore/products/show/2459179
Thanks,
Dominique Watson
From A Writer's POV Magazine
CEO/Publisher
More Black Success Volume 11 will be advertised to one hundred thousand or more Black people internationally.
These are educated, well-read people.
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I am offering ads in More Black Success Volume 11. You need to move fast on this one.
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Here's to your success!




